--- title: "Meaning & Key Takeaway of: The biggest PR hack you can do, is not…" description: "\"The biggest PR hack you can do, is not hire a PR firm.\" — Sam Altman" image: "https://sms4smile.com/quotes/i/535/sam-altman-1494_can-do_the-biggest-pr-hack-you-can-do-is-not-hi_2021063.png" --- # The biggest PR hack you can do, is not hire a PR firm. ![“The biggest PR hack you can do, is not hire a PR firm.” quote by Sam Altman](https://sms4smile.com/quotes/i/535/sam-altman-1494_can-do_the-biggest-pr-hack-you-can-do-is-not-hi_2021063.png) [Download](https://sms4smile.com/quotes/i/535/sam-altman-1494_can-do_the-biggest-pr-hack-you-can-do-is-not-hi_2021063.png) [Open image](https://sms4smile.com/quotes/i/535/sam-altman-1494_can-do_the-biggest-pr-hack-you-can-do-is-not-hi_2021063.png) > “The biggest PR hack you can do, is not hire a PR firm.” [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Relying on internal capabilities and authentic storytelling can be more effective than hiring external PR agencies. **In simple terms:** You can manage PR yourself. Key Takeaway Focus on genuine communication. Themes authenticity self‑reliance media strategy Mood confident strategic Type advice insightful When to use this quote - startup launch - crisis management - product announcements Key Concepts brand narrative messaging trust building Questions to Reflect On - How can you amplify your own voice? - What risks exist without professional PR? A Different Perspective External firms may lack deep product insight. ★ ★ ★ ★ ★ No ratings yet [Biggest Pr](https://sms4smile.com/quotes/about/biggest-pr-3661807/) [Can do](https://sms4smile.com/quotes/about/can-do/) [Cybersecurity](https://sms4smile.com/quotes/about/cybersecurity/) [Firm](https://sms4smile.com/quotes/about/firm/) [Hack Hire](https://sms4smile.com/quotes/about/hack-hire-3661806/) [Hacks](https://sms4smile.com/quotes/about/hacks/) [Hire Pr](https://sms4smile.com/quotes/about/hire-pr-2531373/) [Pr Firm](https://sms4smile.com/quotes/about/pr-firm-1279023/) [Pr Hack](https://sms4smile.com/quotes/about/pr-hack-3661805/) ## Related quotes > [People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can…](https://sms4smile.com/quotes/michael-seibel/people-think-they-need-to-hire-someone-to-do-their-pr-but-99-percent/) [Michael Seibel](https://sms4smile.com/quotes/author/michael-seibel/) > [Some are born great, some achieve greatness, and some hire PR officers.](https://sms4smile.com/quotes/daniel-j-boorstin/some-are-born-great-some-achieve-greatness-and-some-hire-pr-officers/) [Daniel J. Boorstin](https://sms4smile.com/quotes/author/daniel-j-boorstin/) > [I started my entrepreneurial journey right out of college. 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The time for a replacement had passed,…](https://sms4smile.com/quotes/rush-limbaugh/the-democrats-can-t-lose-so-they-got-rid-of-bob-torricelli-way-beyond/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [Let us never accept the point of view that mysteries are written by hacks. The poorest of us shed our blood over every chapter.…](https://sms4smile.com/quotes/raymond-chandler/let-us-never-accept-the-point-of-view-that-mysteries-are-written-by/) [Raymond Chandler](https://sms4smile.com/quotes/author/raymond-chandler/) > [The only people that actually like Schiff are media hacks.](https://sms4smile.com/quotes/trish-regan/the-only-people-that-actually-like-schiff-are-media-hacks/) [Trish Regan](https://sms4smile.com/quotes/author/trish-regan/) > [I love New York, but it's a rough city. It's not dangerous now the way it was in the 70's or the 80's, but…](https://sms4smile.com/quotes/greta-gerwig/i-love-new-york-but-it-s-a-rough-city-it-s-not-dangerous-now-the-way/) [Greta Gerwig](https://sms4smile.com/quotes/author/greta-gerwig/) > [ ...The British press... \[claimed that Tony\] Blair was simply Bush's poodle - a favorite phrase, bewilderingly popular, although it made no sense - and… ](https://sms4smile.com/quotes/larry-king/the-british-press-claimed-that-tony-blair-was-simply-bush-s-poodle-a/) [Larry King](https://sms4smile.com/quotes/author/larry-king/) > [Every morning I walk by a funeral home, and that's my productivity hack for how to make sure your to-do list is properly prioritized.](https://sms4smile.com/quotes/anil-dash/every-morning-i-walk-by-a-funeral-home-and-that-s-my-productivity/) [Anil Dash](https://sms4smile.com/quotes/author/anil-dash/) > [“Choose and create a circle of proper advisors around you. Do not discuss your project with your relatives, neighbor, grandmother, friends’ friends, pastor, or…](https://sms4smile.com/quotes/dmytro-zaporozhtsev/choose-and-create-a-circle-of-proper-advisors-around-you-do-not/) [Dmytro Zaporozhtsev](https://sms4smile.com/quotes/author/dmytro-zaporozhtsev/) > [“Wireless Hacks, 2nd Edition Table of Contents Foreword”](https://sms4smile.com/quotes/anonymous/wireless-hacks-2nd-edition-table-of-contents-foreword/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When you operate in an overbuilt metropolis, you have to hack your way with a meat ax,](https://sms4smile.com/quotes/robert-moses/when-you-operate-in-an-overbuilt-metropolis-you-have-to-hack-your-way/) [Robert Moses](https://sms4smile.com/quotes/author/robert-moses/) ## More by Sam Altman > [The best people know that they should join a rocketship.](https://sms4smile.com/quotes/sam-altman/the-best-people-know-that-they-should-join-a-rocketship/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [You really want to know your cofounders for a while, ideally years.](https://sms4smile.com/quotes/sam-altman/you-really-want-to-know-your-cofounders-for-a-while-ideally-years/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Employees will only add more value over time.](https://sms4smile.com/quotes/sam-altman/employees-will-only-add-more-value-over-time/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One thing I tell startups all the time is that the best way to grow is to make their product better.](https://sms4smile.com/quotes/sam-altman/one-thing-i-tell-startups-all-the-time-is-that-the-best-way-to-grow/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [A winning team feels good and keeps winning. A team that hasn't won in a while gets demotivated and keeps losing.](https://sms4smile.com/quotes/sam-altman/a-winning-team-feels-good-and-keeps-winning-a-team-that-hasn-t-won-in/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [You're either not hiring at all or it's probably your single biggest block of time.](https://sms4smile.com/quotes/sam-altman/you-re-either-not-hiring-at-all-or-it-s-probably-your-single-biggest/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [The thing that kills startups at some level, is the founders giving up.](https://sms4smile.com/quotes/sam-altman/the-thing-that-kills-startups-at-some-level-is-the-founders-giving-up/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Execution gets divided into two key questions: 1) can you figure out what to do and 2) can you get it done.](https://sms4smile.com/quotes/sam-altman/execution-gets-divided-into-two-key-questions-1-can-you-figure-out/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [If you want something in a deal, just ask for it.](https://sms4smile.com/quotes/sam-altman/if-you-want-something-in-a-deal-just-ask-for-it/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Most things are not as risky as they seem.](https://sms4smile.com/quotes/sam-altman/most-things-are-not-as-risky-as-they-seem/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [I prefer to invest in a company that's going after a small but rapidly growing market than a big but slow growing one.](https://sms4smile.com/quotes/sam-altman/i-prefer-to-invest-in-a-company-that-s-going-after-a-small-but/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Startups are not the best choice for work-life balance, and that's sort of just the sad reality.](https://sms4smile.com/quotes/sam-altman/startups-are-not-the-best-choice-for-work-life-balance-and-that-s/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One of the biggest advantages that start ups have is execution speed and you have to have this relentless operating rhythm.](https://sms4smile.com/quotes/sam-altman/one-of-the-biggest-advantages-that-start-ups-have-is-execution-speed/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One of the keys to focus, and why I said cofounders that aren't friends really struggle, is that you can't be focused without good…](https://sms4smile.com/quotes/sam-altman/one-of-the-keys-to-focus-and-why-i-said-cofounders-that-aren-t/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Startups are very hard no matter what you do; you may as well go after a big opportunity.](https://sms4smile.com/quotes/sam-altman/startups-are-very-hard-no-matter-what-you-do-you-may-as-well-go-after/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Explore all 235 Sam Altman quotes ](https://sms4smile.com/quotes/author/sam-altman/) ## More Can do quotes > [Changes before your eyes, things you can do and things you can't. My attitude is always let it keep rolling.](https://sms4smile.com/quotes/terrence-malick/changes-before-your-eyes-things-you-can-do-and-things-you-can-t-my/) [Terrence Malick](https://sms4smile.com/quotes/author/terrence-malick/) > [The happy medium is television. And if you find a good suitor, you can do it for years. With movies, you roll the dice.…](https://sms4smile.com/quotes/bruce-campbell/the-happy-medium-is-television-and-if-you-find-a-good-suitor-you-can/) [Bruce Campbell](https://sms4smile.com/quotes/author/bruce-campbell/) > [If I had a million dollars, I just wouldn't just completely set back. I'd have to get out there and show my face to…](https://sms4smile.com/quotes/muddy-waters/if-i-had-a-million-dollars-i-just-wouldn-t-just-completely-set-back-i/) [Muddy Waters](https://sms4smile.com/quotes/author/muddy-waters/) > [Anybody can be Prince Charming one day a year, with the dinner and the flowers and all that. But you know what impresses me?…](https://sms4smile.com/quotes/ryan-howard/anybody-can-be-prince-charming-one-day-a-year-with-the-dinner-and-the/) [Ryan Howard](https://sms4smile.com/quotes/author/ryan-howard/) > [And if the mind thinks with a believing attitude one can do amazing things.](https://sms4smile.com/quotes/norman-vincent-peale/and-if-the-mind-thinks-with-a-believing-attitude-one-can-do-amazing/) [Norman Vincent Peale](https://sms4smile.com/quotes/author/norman-vincent-peale/) > [The amount of things you can do with a kettlebell is unsurpassed by any other training equipment - dumbbells, resistance machines, free weights.](https://sms4smile.com/quotes/laird-hamilton/the-amount-of-things-you-can-do-with-a-kettlebell-is-unsurpassed-by/) [Laird Hamilton](https://sms4smile.com/quotes/author/laird-hamilton/) > [It's nice when you've done enough movies that you can do your own anthology.](https://sms4smile.com/quotes/john-lithgow/it-s-nice-when-you-ve-done-enough-movies-that-you-can-do-your-own/) [John Lithgow](https://sms4smile.com/quotes/author/john-lithgow/) > [If people don't have their own vision, all they can do is 'sign-up' for someone else's.](https://sms4smile.com/quotes/peter-senge/if-people-don-t-have-their-own-vision-all-they-can-do-is-sign-up-for/) [Peter Senge](https://sms4smile.com/quotes/author/peter-senge/) > [The one thing that flies in the face of all human history and experience, is that the government can do a superior job than…](https://sms4smile.com/quotes/james-cook/the-one-thing-that-flies-in-the-face-of-all-human-history-and/) [James Cook](https://sms4smile.com/quotes/author/james-cook/) > [...what I can do is offer myself, wholehearted and present, to walk with the people I love through the fear and the mess. That's…](https://sms4smile.com/quotes/shauna-niequist/what-i-can-do-is-offer-myself-wholehearted-and-present-to-walk-with/) [Shauna Niequist](https://sms4smile.com/quotes/author/shauna-niequist/) > [Whether that's speaking up in your job or asking for a promotion or saying, 'I think I can do that.' Using your voice in…](https://sms4smile.com/quotes/maria-shriver/whether-that-s-speaking-up-in-your-job-or-asking-for-a-promotion-or/) [Maria Shriver](https://sms4smile.com/quotes/author/maria-shriver/) > [The average ordinary citizen can do a lot of different things when it comes to the climate crisis.](https://sms4smile.com/quotes/lawrence-bender/the-average-ordinary-citizen-can-do-a-lot-of-different-things-when-it/) [Lawrence Bender](https://sms4smile.com/quotes/author/lawrence-bender/) > [A professional is a man who can do his job when he doesn't feel like it. An amateur is a man who can't do…](https://sms4smile.com/quotes/james-agate/a-professional-is-a-man-who-can-do-his-job-when-he-doesn-t-feel-like/) [James Agate](https://sms4smile.com/quotes/author/james-agate/) > [The Lord gives and the Lord takes away, as it pleases him, for he can do all things.](https://sms4smile.com/quotes/homer/the-lord-gives-and-the-lord-takes-away-as-it-pleases-him-for-he-can/) [Homer](https://sms4smile.com/quotes/author/homer/) > [I'm not an educated man. I only know what I'm told, and I'm not told that much; I have no frame of reference for…](https://sms4smile.com/quotes/maynard-james-keenan/i-m-not-an-educated-man-i-only-know-what-i-m-told-and-i-m-not-told/) [Maynard James Keenan](https://sms4smile.com/quotes/author/maynard-james-keenan/) [Browse all 5,673 Can do quotes ](https://sms4smile.com/quotes/about/can-do/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The biggest PR hack you can do, is not hire a PR firm.", "creator": { "@type": "Person", "name": "Sam Altman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sam-altman/the-biggest-pr-hack-you-can-do-is-not-hire-a-pr-firm/", "about": { "@type": "Thing", "name": "Can do" }, "@id": "https://sms4smile.com/quotes/sam-altman/the-biggest-pr-hack-you-can-do-is-not-hire-a-pr-firm/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/535/sam-altman-1494_can-do_the-biggest-pr-hack-you-can-do-is-not-hi_2021063.png", "contentUrl": "https://sms4smile.com/quotes/i/535/sam-altman-1494_can-do_the-biggest-pr-hack-you-can-do-is-not-hi_2021063.png", "url": "https://sms4smile.com/quotes/i/535/sam-altman-1494_can-do_the-biggest-pr-hack-you-can-do-is-not-hi_2021063.png", "width": 1080, "height": 1080, "caption": "“The biggest PR hack you can do, is not hire a PR firm.” — Sam Altman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sam Altman", "item": "https://sms4smile.com/quotes/author/sam-altman/" }, { "@type": "ListItem", "position": 4, "name": "The biggest PR hack you can...", "item": "https://sms4smile.com/quotes/sam-altman/the-biggest-pr-hack-you-can-do-is-not-hire-a-pr-firm/" } ], "@id": "https://sms4smile.com/quotes/sam-altman/the-biggest-pr-hack-you-can-do-is-not-hire-a-pr-firm/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```