--- title: "Meaning & Key Takeaway of: I prefer to invest in a company that's…" description: "\"I prefer to invest in a company that's going after a small but rapidly growing market than a big but slow growing one.\" — Sam Altman" image: "https://sms4smile.com/quotes/i/cd6/sam-altman-1494_bigs_i-prefer-to-invest-in-a-company-that-s-g_184164.png" --- # I prefer to invest in a company that's going after a small… ![“I prefer to invest in a company that's going after a small but rapidly growing market than a big but slow growing one.” quote by Sam Altman](https://sms4smile.com/quotes/i/cd6/sam-altman-1494_bigs_i-prefer-to-invest-in-a-company-that-s-g_184164.png) [Download](https://sms4smile.com/quotes/i/cd6/sam-altman-1494_bigs_i-prefer-to-invest-in-a-company-that-s-g_184164.png) [Open image](https://sms4smile.com/quotes/i/cd6/sam-altman-1494_bigs_i-prefer-to-invest-in-a-company-that-s-g_184164.png) > “I prefer to invest in a company that's going after a small but rapidly growing market than a big but slow growing one.” [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Investing in small, fast‑growing markets can yield higher returns than large, stagnant ones. **In simple terms:** Small, fast markets can be more profitable. Key Takeaway Target emerging niches with rapid growth. Themes investment market dynamics risk management Mood analytical optimistic Type strategic motivational When to use this quote - startup funding - technology adoption - product launches - industry disruption Key Concepts Growth strategy venture capital market segmentation Questions to Reflect On - What niche markets show rapid growth? - How do you assess market sustainability? A Different Perspective Small markets may lack stability and resources. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Investing](https://sms4smile.com/quotes/about/investing/) ## Related quotes > [Who doesn't want to have a yacht? 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Be a leader in that market, not…](https://sms4smile.com/quotes/robert-noyce/start-with-a-growing-market-swim-in-a-stream-that-becomes-a-river-and/) [Robert Noyce](https://sms4smile.com/quotes/author/robert-noyce/) > [Mobile is an incredibly fast-growing market and will continue to be.](https://sms4smile.com/quotes/susan-wojcicki/mobile-is-an-incredibly-fast-growing-market-and-will-continue-to-be/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [There is a growing market today for local, organic foods produced by small farmers. And farmers' markets have played a large role in making…](https://sms4smile.com/quotes/eric-schlosser/there-is-a-growing-market-today-for-local-organic-foods-produced-by/) [Eric Schlosser](https://sms4smile.com/quotes/author/eric-schlosser/) > [Never invest in a company without understanding its finances. The biggest losses in stocks come from companies with poor balance sheets.](https://sms4smile.com/quotes/peter-lynch/never-invest-in-a-company-without-understanding-its-finances-the/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [Being able to invest in myself and my company, I can make more money.](https://sms4smile.com/quotes/nle-choppa/being-able-to-invest-in-myself-and-my-company-i-can-make-more-money/) [NLE Choppa](https://sms4smile.com/quotes/author/nle-choppa/) > [Every now and then I love to invest in a company that may not set the world on fire, but has the chance to…](https://sms4smile.com/quotes/mark-cuban/every-now-and-then-i-love-to-invest-in-a-company-that-may-not-set-the/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [Why would you invest in a company which is out of synch with the needs of society, that does not take its social compliance…](https://sms4smile.com/quotes/paul-polman/why-would-you-invest-in-a-company-which-is-out-of-synch-with-the/) [Paul Polman](https://sms4smile.com/quotes/author/paul-polman/) > [And if you're going to be a leader, you know what I ask myself? 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If you think small, you're going to be small.](https://sms4smile.com/quotes/emeril-lagasse/in-order-to-be-big-you-have-to-think-big-if-you-think-small-you-re/) [Emeril Lagasse](https://sms4smile.com/quotes/author/emeril-lagasse/) > [The box office in an arthouse film is always going to be small. We have to face this and overcome this.](https://sms4smile.com/quotes/kiran-rao/the-box-office-in-an-arthouse-film-is-always-going-to-be-small-we/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [You become great by going small thing in a great way.](https://sms4smile.com/quotes/zig-ziglar/you-become-great-by-going-small-thing-in-a-great-way/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) ## More by Sam Altman > [The best people know that they should join a rocketship.](https://sms4smile.com/quotes/sam-altman/the-best-people-know-that-they-should-join-a-rocketship/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [You really want to know your cofounders for a while, ideally years.](https://sms4smile.com/quotes/sam-altman/you-really-want-to-know-your-cofounders-for-a-while-ideally-years/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Employees will only add more value over time.](https://sms4smile.com/quotes/sam-altman/employees-will-only-add-more-value-over-time/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One thing I tell startups all the time is that the best way to grow is to make their product better.](https://sms4smile.com/quotes/sam-altman/one-thing-i-tell-startups-all-the-time-is-that-the-best-way-to-grow/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [A winning team feels good and keeps winning. A team that hasn't won in a while gets demotivated and keeps losing.](https://sms4smile.com/quotes/sam-altman/a-winning-team-feels-good-and-keeps-winning-a-team-that-hasn-t-won-in/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [You're either not hiring at all or it's probably your single biggest block of time.](https://sms4smile.com/quotes/sam-altman/you-re-either-not-hiring-at-all-or-it-s-probably-your-single-biggest/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [The thing that kills startups at some level, is the founders giving up.](https://sms4smile.com/quotes/sam-altman/the-thing-that-kills-startups-at-some-level-is-the-founders-giving-up/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Execution gets divided into two key questions: 1) can you figure out what to do and 2) can you get it done.](https://sms4smile.com/quotes/sam-altman/execution-gets-divided-into-two-key-questions-1-can-you-figure-out/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [If you want something in a deal, just ask for it.](https://sms4smile.com/quotes/sam-altman/if-you-want-something-in-a-deal-just-ask-for-it/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Most things are not as risky as they seem.](https://sms4smile.com/quotes/sam-altman/most-things-are-not-as-risky-as-they-seem/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Startups are not the best choice for work-life balance, and that's sort of just the sad reality.](https://sms4smile.com/quotes/sam-altman/startups-are-not-the-best-choice-for-work-life-balance-and-that-s/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One of the biggest advantages that start ups have is execution speed and you have to have this relentless operating rhythm.](https://sms4smile.com/quotes/sam-altman/one-of-the-biggest-advantages-that-start-ups-have-is-execution-speed/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One of the keys to focus, and why I said cofounders that aren't friends really struggle, is that you can't be focused without good…](https://sms4smile.com/quotes/sam-altman/one-of-the-keys-to-focus-and-why-i-said-cofounders-that-aren-t/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Startups are very hard no matter what you do; you may as well go after a big opportunity.](https://sms4smile.com/quotes/sam-altman/startups-are-very-hard-no-matter-what-you-do-you-may-as-well-go-after/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [There's no way I know, to get through the pain of a startup without belief that the mission really matters.](https://sms4smile.com/quotes/sam-altman/there-s-no-way-i-know-to-get-through-the-pain-of-a-startup-without/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Explore all 235 Sam Altman quotes ](https://sms4smile.com/quotes/author/sam-altman/) ## More Bigs quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [It is said that history turns on small hinges. 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Now the hardest part about the…](https://sms4smile.com/quotes/kim-alexis/the-biggest-change-for-me-as-a-mom-was-realizing-i-needed-to-put/) [Kim Alexis](https://sms4smile.com/quotes/author/kim-alexis/) > [I'm a big fan of all the Boston guys that are acting - Matt Damon , Ben Affleck, Mark Wahlberg - they made a…](https://sms4smile.com/quotes/kenny-wormald/i-m-a-big-fan-of-all-the-boston-guys-that-are-acting-matt-damon-ben/) [Kenny Wormald](https://sms4smile.com/quotes/author/kenny-wormald/) > [The only regret I have in my career, is my managers wanted a big payday, and I wanted four or five more fights before…](https://sms4smile.com/quotes/gerry-cooney/the-only-regret-i-have-in-my-career-is-my-managers-wanted-a-big/) [Gerry Cooney](https://sms4smile.com/quotes/author/gerry-cooney/) > [It goes to show you how we in the press so often miss the big stories that are right under our noses. There is…](https://sms4smile.com/quotes/roger-ebert/it-goes-to-show-you-how-we-in-the-press-so-often-miss-the-big-stories/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [Okay, so I'll admit I'm curious. Big deal. We both know what that leads to. Dead cat.](https://sms4smile.com/quotes/susan-elizabeth-phillips/okay-so-i-ll-admit-i-m-curious-big-deal-we-both-know-what-that-leads/) [Susan Elizabeth Phillips](https://sms4smile.com/quotes/author/susan-elizabeth-phillips/) > [I don't want this to be a distraction. This has been distracting enough. I'm not going to rehash this going forward. I'm sure other…](https://sms4smile.com/quotes/jayson-werth/i-don-t-want-this-to-be-a-distraction-this-has-been-distracting/) [Jayson Werth](https://sms4smile.com/quotes/author/jayson-werth/) > [I didn't get how big it was until I went home, turned on the television and saw it on all the news, and later…](https://sms4smile.com/quotes/paul-simon/i-didn-t-get-how-big-it-was-until-i-went-home-turned-on-the/) [Paul Simon](https://sms4smile.com/quotes/author/paul-simon/) > [It’s a small thing to help one animal, but to that one animal it’s a big thing](https://sms4smile.com/quotes/gene-baur/it-s-a-small-thing-to-help-one-animal-but-to-that-one-animal-it-s-a/) [Gene Baur](https://sms4smile.com/quotes/author/gene-baur/) > [Since I was a little child, my nose - I think it's too big.](https://sms4smile.com/quotes/celine-dion/since-i-was-a-little-child-my-nose-i-think-it-s-too-big/) [Celine Dion](https://sms4smile.com/quotes/author/celine-dion/) > [People forget that there is a big difference between coercion and persuasion. The idea that evangelism is coercive is nonsense.](https://sms4smile.com/quotes/mark-dever/people-forget-that-there-is-a-big-difference-between-coercion-and/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/) [Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/) > [I got in trouble my whole life for having a big mouth.](https://sms4smile.com/quotes/steven-tyler/i-got-in-trouble-my-whole-life-for-having-a-big-mouth/) [Steven Tyler](https://sms4smile.com/quotes/author/steven-tyler/) Browse all 15,539 Bigs quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I prefer to invest in a company that's going after a small but rapidly growing market than a big but slow growing one.", "creator": { "@type": "Person", "name": "Sam Altman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sam-altman/i-prefer-to-invest-in-a-company-that-s-going-after-a-small-but/", "about": { "@type": "Thing", "name": "Bigs" }, "@id": "https://sms4smile.com/quotes/sam-altman/i-prefer-to-invest-in-a-company-that-s-going-after-a-small-but/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cd6/sam-altman-1494_bigs_i-prefer-to-invest-in-a-company-that-s-g_184164.png", "contentUrl": "https://sms4smile.com/quotes/i/cd6/sam-altman-1494_bigs_i-prefer-to-invest-in-a-company-that-s-g_184164.png", "url": "https://sms4smile.com/quotes/i/cd6/sam-altman-1494_bigs_i-prefer-to-invest-in-a-company-that-s-g_184164.png", "width": 1080, "height": 1080, "caption": "“I prefer to invest in a company that's going after a small but rapidly growing market than a big but slow…” — Sam Altman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sam Altman", "item": "https://sms4smile.com/quotes/author/sam-altman/" }, { "@type": "ListItem", "position": 4, "name": "I prefer to invest in a...", "item": "https://sms4smile.com/quotes/sam-altman/i-prefer-to-invest-in-a-company-that-s-going-after-a-small-but/" } ], "@id": "https://sms4smile.com/quotes/sam-altman/i-prefer-to-invest-in-a-company-that-s-going-after-a-small-but/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```