---
title: "Meaning & Key Takeaway of: They planned this fair to bring business…"
description: "\"They planned this fair to bring business to Chicago, into the Loop. But you could have fired a cannon down state street and hit nobody, because everybo..."
image: "https://sms4smile.com/quotes/i/cfb/sally-rand-39625_because_they-planned-this-fair-to-bring-business_2017078.jpg"
---

#  They planned this fair to bring business to Chicago, into…

![“They planned this fair to bring business to Chicago, into the Loop. But you could have fired a cannon down state street and hit nobody, because everybody was out at the fair.” quote by Sally Rand](https://sms4smile.com/quotes/i/cfb/sally-rand-39625_because_they-planned-this-fair-to-bring-business_2017078.jpg)   [Download](https://sms4smile.com/quotes/i/cfb/sally-rand-39625_because_they-planned-this-fair-to-bring-business_2017078.jpg) [Open image](https://sms4smile.com/quotes/i/cfb/sally-rand-39625_because_they-planned-this-fair-to-bring-business_2017078.jpg)

> “They planned this fair to bring business to Chicago, into the Loop. But you could have fired a cannon down state street and hit nobody, because everybody was out at the fair.”

[Sally Rand](https://sms4smile.com/quotes/author/sally-rand/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The fair’s success seemed so certain that even a cannon shot would miss because crowds were absent.

**In simple terms:** Crowds were absent despite a big event.

Key Takeaway

Consider how expectations can mislead planning.

Themes

event planning urban dynamics crowd behavior

Mood

cautious analytical

Type

practical reflective

When to use this quote

- festival organization
- city marketing
- risk assessment

Key Concepts

Expectation vs. reality logistical irony

Questions to Reflect On

- What assumptions underlie your event plans?
- How can you verify crowd predictions?

A Different Perspective

Overconfidence can cause misallocation of resources.

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