--- title: "Meaning & Key Takeaway of: We should be about more than just selling…" description: "\"We should be about more than just selling chicken: we should be a part of our customers' lives and the communities in which we serve.\" — S. Truett Cathy" image: "https://sms4smile.com/quotes/i/f90/s-truett-cathy-10018_about_we-should-be-about-more-than-just-sellin_1517012.jpg" --- # We should be about more than just selling chicken: we… ![“We should be about more than just selling chicken: we should be a part of our customers' lives and the communities in which we serve.” quote by S. Truett Cathy](https://sms4smile.com/quotes/i/f90/s-truett-cathy-10018_about_we-should-be-about-more-than-just-sellin_1517012.jpg) [Download](https://sms4smile.com/quotes/i/f90/s-truett-cathy-10018_about_we-should-be-about-more-than-just-sellin_1517012.jpg) [Open image](https://sms4smile.com/quotes/i/f90/s-truett-cathy-10018_about_we-should-be-about-more-than-just-sellin_1517012.jpg) > “We should be about more than just selling chicken: we should be a part of our customers' lives and the communities in which we serve.” [S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Emphasizes building lasting relationships with customers and community beyond mere transactions. **In simple terms:** Focus on relationships, not just sales. Key Takeaway Prioritize community engagement. Themes customer focus community relationship building Mood empathetic inspirational Type mission statement marketing When to use this quote - restaurant management - local marketing - community events Key Concepts brand loyalty social responsibility Questions to Reflect On - How can you deepen community ties? - What actions show genuine care? A Different Perspective Success depends on product quality and service, not just messaging. ★ ★ ★ ★ ★ No ratings yet [Communities](https://sms4smile.com/quotes/about/communities/) [Selling](https://sms4smile.com/quotes/about/selling/) ## Related quotes > [Business need to go beyond the interest of their companies to the communities they serve.](https://sms4smile.com/quotes/ratan-tata/business-need-to-go-beyond-the-interest-of-their-companies-to-the/) [Ratan Tata](https://sms4smile.com/quotes/author/ratan-tata/) > [Every day, all of us at Gannett are given the rare and sacred opportunity to affect change for the good in the communities we…](https://sms4smile.com/quotes/gracia-martore/every-day-all-of-us-at-gannett-are-given-the-rare-and-sacred/) [Gracia Martore](https://sms4smile.com/quotes/author/gracia-martore/) > [Public sector employees are the eyes and ears on the ground for the communities they serve.](https://sms4smile.com/quotes/james-p-hoffa/public-sector-employees-are-the-eyes-and-ears-on-the-ground-for-the/) [James P. 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