--- title: "Meaning & Key Takeaway of: I think with most things online, if you…" description: "\"I think with most things online, if you treat your audience like friends instead of like Impressions and Clickthrough Percentages and Returns On Invest..." image: "https://sms4smile.com/quotes/i/3a1/ryan-north-7388_friendship_i-think-with-most-things-online-if-you-t_1213189.jpg" --- # I think with most things online, if you treat your… ![“I think with most things online, if you treat your audience like friends instead of like Impressions and Clickthrough Percentages and Returns On Investment, then you're off to a great start.” quote by Ryan North](https://sms4smile.com/quotes/i/3a1/ryan-north-7388_friendship_i-think-with-most-things-online-if-you-t_1213189.jpg) [Download](https://sms4smile.com/quotes/i/3a1/ryan-north-7388_friendship_i-think-with-most-things-online-if-you-t_1213189.jpg) [Open image](https://sms4smile.com/quotes/i/3a1/ryan-north-7388_friendship_i-think-with-most-things-online-if-you-t_1213189.jpg) > “I think with most things online, if you treat your audience like friends instead of like Impressions and Clickthrough Percentages and Returns On Investment, then you're off to a great start.” [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Treating online audiences as friends rather than metrics fosters genuine engagement and improves marketing outcomes. **In simple terms:** Be friendly, not just data‑driven. Key Takeaway Cultivate authentic audience relationships. Themes marketing audience engagement human connection Mood enthusiastic strategic Type practical inspirational When to use this quote - social media campaigns - email newsletters - brand building - customer service - community management Key Concepts relationship building trust content strategy Questions to Reflect On - How can you blend authenticity with data insights? - What practices maintain genuine connections at scale? A Different Perspective Metrics still matter for strategy. ★ ★ ★ ★ ★ No ratings yet [Friendship](https://sms4smile.com/quotes/about/friendship/) [Internet](https://sms4smile.com/quotes/about/internet/) [Investing](https://sms4smile.com/quotes/about/investing/) [Investment](https://sms4smile.com/quotes/about/investment/) ## Related quotes > [Treat your audience like poets and geniuses and they’ll have the chance to become them.](https://sms4smile.com/quotes/del-close/treat-your-audience-like-poets-and-geniuses-and-they-ll-have-the/) [Del Close](https://sms4smile.com/quotes/author/del-close/) > [I love it when I come across a word I don't know. And I would never treat my audience like they weren't smart enough…](https://sms4smile.com/quotes/aisha-tyler/i-love-it-when-i-come-across-a-word-i-don-t-know-and-i-would-never/) [Aisha Tyler](https://sms4smile.com/quotes/author/aisha-tyler/) > [I only treat myself as an audience with each film, I enjoy different stories.](https://sms4smile.com/quotes/vijay-antony/i-only-treat-myself-as-an-audience-with-each-film-i-enjoy-different/) [Vijay Antony](https://sms4smile.com/quotes/author/vijay-antony/) > [I have vague memories, like impressions on glass plates ...](https://sms4smile.com/quotes/patti-smith/i-have-vague-memories-like-impressions-on-glass-plates/) [Patti Smith](https://sms4smile.com/quotes/author/patti-smith/) > [“Do you genuinely love people? Or at least make an effort to like them? Your first impressions will be made easier and more successful…](https://sms4smile.com/quotes/susan-c-young/do-you-genuinely-love-people-or-at-least-make-an-effort-to-like-them/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [Promises were a lot like impressions. The second one didn't count for much.](https://sms4smile.com/quotes/kristin-hannah/promises-were-a-lot-like-impressions-the-second-one-didn-t-count-for/) [Kristin Hannah](https://sms4smile.com/quotes/author/kristin-hannah/) > [He's a guy's guy, so it pretty much became like the impressions - don't imitate Sean Connery's voice, and things like that. We were…](https://sms4smile.com/quotes/shane-west/he-s-a-guy-s-guy-so-it-pretty-much-became-like-the-impressions-don-t/) [Shane West](https://sms4smile.com/quotes/author/shane-west/) > [Do you guys like impressions? "Why?" That was Socrates.](https://sms4smile.com/quotes/bo-burnham/do-you-guys-like-impressions-why-that-was-socrates/) [Bo Burnham](https://sms4smile.com/quotes/author/bo-burnham/) > [My act is so completely and totally uncensored that the only way I could really pull it off is if I treat the audience…](https://sms4smile.com/quotes/joe-rogan/my-act-is-so-completely-and-totally-uncensored-that-the-only-way-i/) [Joe Rogan](https://sms4smile.com/quotes/author/joe-rogan/) > [Never treat your audience as customers, always as partners.](https://sms4smile.com/quotes/anonymous/never-treat-your-audience-as-customers-always-as-partners/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Well, one thing that I like to do is treat the audience as if they're already kind of at the table - they're already…](https://sms4smile.com/quotes/rhys-ernst/well-one-thing-that-i-like-to-do-is-treat-the-audience-as-if-they-re/) [Rhys Ernst](https://sms4smile.com/quotes/author/rhys-ernst/) > [Never treat the audience disrespectfully.](https://sms4smile.com/quotes/tony-bennett/never-treat-the-audience-disrespectfully/) [Tony Bennett](https://sms4smile.com/quotes/author/tony-bennett/) > [Every night I try to look at the audience and treat every audience differently. It's almost like it's a single entity or a person.…](https://sms4smile.com/quotes/matt-shultz/every-night-i-try-to-look-at-the-audience-and-treat-every-audience/) [Matt Shultz](https://sms4smile.com/quotes/author/matt-shultz/) > [Shatner will spin lines in ways you don't see coming - he winds the audience down like a spring and hits the line so…](https://sms4smile.com/quotes/will-sasso/shatner-will-spin-lines-in-ways-you-don-t-see-coming-he-winds-the/) [Will Sasso](https://sms4smile.com/quotes/author/will-sasso/) > [You can be the most artistically perfect performer in the world, but an audience is like a broad - if you're indifferent, Endsville.](https://sms4smile.com/quotes/frank-sinatra/you-can-be-the-most-artistically-perfect-performer-in-the-world-but/) [Frank Sinatra](https://sms4smile.com/quotes/author/frank-sinatra/) ## More by Ryan North > [I've never written a novel before, and part of the reason I haven't is I was worried about getting 50,000 words into a book…](https://sms4smile.com/quotes/ryan-north/i-ve-never-written-a-novel-before-and-part-of-the-reason-i-haven-t-is/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [We need to encourage our kids to express their feelings. We need to help them find their voice.](https://sms4smile.com/quotes/ryan-north/we-need-to-encourage-our-kids-to-express-their-feelings-we-need-to/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [I've said this before, but I think one of the reason so many of the cartoonists I know have become friends is because the…](https://sms4smile.com/quotes/ryan-north/i-ve-said-this-before-but-i-think-one-of-the-reason-so-many-of-the/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [You have to recognize as a creative person that not everyone's going to be into what you're doing.](https://sms4smile.com/quotes/ryan-north/you-have-to-recognize-as-a-creative-person-that-not-everyone-s-going/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [I actually put Jubilee in 'Squirrel Girl.' I made it a priority.](https://sms4smile.com/quotes/ryan-north/i-actually-put-jubilee-in-squirrel-girl-i-made-it-a-priority/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [The funny thing with Ophelia is that I remembered her being this really cool, awesome female character when I read 'Hamlet' in high school,…](https://sms4smile.com/quotes/ryan-north/the-funny-thing-with-ophelia-is-that-i-remembered-her-being-this/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [“Algebraic to the limit!”](https://sms4smile.com/quotes/ryan-north/algebraic-to-the-limit/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [Being online works really well for any creative work, but especially comics.](https://sms4smile.com/quotes/ryan-north/being-online-works-really-well-for-any-creative-work-but-especially/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [With 'Machine of Death,' we became the #1 bestselling book on Amazon in a single day.](https://sms4smile.com/quotes/ryan-north/with-machine-of-death-we-became-the-1-bestselling-book-on-amazon-in-a/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [My first book, 'To Be or Not To Be,' took 'Hamlet' and converted it to the choose-your-own-path format. It was a great fit for…](https://sms4smile.com/quotes/ryan-north/my-first-book-to-be-or-not-to-be-took-hamlet-and-converted-it-to-the/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [I used to worry that I had a finite supply of ideas, that I should hold on to each of them in case it…](https://sms4smile.com/quotes/ryan-north/i-used-to-worry-that-i-had-a-finite-supply-of-ideas-that-i-should/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [Librarians are awesome; I don't care who knows it.](https://sms4smile.com/quotes/ryan-north/librarians-are-awesome-i-don-t-care-who-knows-it/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [ComicsAlliance asked if I wanted to do some holiday comics using a new layout and I said ‘HELLO, NEVER IN MY NEAR-DECADE OF MAKING…](https://sms4smile.com/quotes/ryan-north/comicsalliance-asked-if-i-wanted-to-do-some-holiday-comics-using-a/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [I am a big proponent of the pal-centric lifestyle.](https://sms4smile.com/quotes/ryan-north/i-am-a-big-proponent-of-the-pal-centric-lifestyle/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) > [The first mp3 I downloaded, which I guess was illegal, was a symphonic rendering of the Super Mario Brothers 1-1 theme song. It was…](https://sms4smile.com/quotes/ryan-north/the-first-mp3-i-downloaded-which-i-guess-was-illegal-was-a-symphonic/) [Ryan North](https://sms4smile.com/quotes/author/ryan-north/) [Explore all 92 Ryan North quotes ](https://sms4smile.com/quotes/author/ryan-north/) ## More Friendship quotes > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I never believed in trying to do anything. Whatever I set out to do I found I had already accomplished.](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/i-never-believed-in-trying-to-do-anything-whatever-i-set-out-to-do-i/) [Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/) > [“ever day Maureen is Selfish To her friend and Family One she get mad at her friend and family and She need to Grad…](https://sms4smile.com/quotes/maureen-andeson/ever-day-maureen-is-selfish-to-her-friend-and-family-one-she-get-mad/) Maureen Andeson > [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/) [Russell Howard](https://sms4smile.com/quotes/author/russell-howard/) > [I gave my archive to Emory University because there's a really dear friend who teaches there, Rudolph Byrd, and he's the editor.](https://sms4smile.com/quotes/alice-walker/i-gave-my-archive-to-emory-university-because-there-s-a-really-dear/) [Alice Walker](https://sms4smile.com/quotes/author/alice-walker/) > [Friends are like stars you can't always see them, but you know they're there.](https://sms4smile.com/quotes/unknwon/friends-are-like-stars-you-can-t-always-see-them-but-you-know-they-re/) Unknwon > [I've been writing songs since I was 10 years old and always had a penchant for rhyming. I started listening to hip hop through…](https://sms4smile.com/quotes/hoodie-allen/i-ve-been-writing-songs-since-i-was-10-years-old-and-always-had-a/) [Hoodie Allen](https://sms4smile.com/quotes/author/hoodie-allen/) > [If you love some one for who they are not for there body or how many friend so when you say I love you…](https://sms4smile.com/quotes/unknow/if-you-love-some-one-for-who-they-are-not-for-there-body-or-how-many/) Unknow > [“But my best friend from college was silent for a long time. She, of all of my friends, had seen the parade of sad…](https://sms4smile.com/quotes/lauren-groff/but-my-best-friend-from-college-was-silent-for-a-long-time-she-of-all/) [Lauren Groff](https://sms4smile.com/quotes/author/lauren-groff/) > [You smile upon your friend to-day, To-day his ills are over; You hearken to the lover's say, And happy is the lover. 'Tis late…](https://sms4smile.com/quotes/anonymous/you-smile-upon-your-friend-to-day-to-day-his-ills-are-over-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“way. A true friend isn't the one that agrees with everything you say or do. A true friend is someone that has your back…](https://sms4smile.com/quotes/shameek-speight/way-a-true-friend-isn-t-the-one-that-agrees-with-everything-you-say/) [Shameek Speight](https://sms4smile.com/quotes/author/shameek-speight/) > [No one is completely unhappy at the failure of his best friend.](https://sms4smile.com/quotes/groucho-marx/no-one-is-completely-unhappy-at-the-failure-of-his-best-friend/) [Groucho Marx](https://sms4smile.com/quotes/author/groucho-marx/) > [“Kings don’t move mountains as a favor to a friend,”](https://sms4smile.com/quotes/megan-whalen-turner/kings-don-t-move-mountains-as-a-favor-to-a-friend/) [Megan Whalen Turner](https://sms4smile.com/quotes/author/megan-whalen-turner/) > [I have friends and family that identify as LGBTQ.](https://sms4smile.com/quotes/nancy-mace/i-have-friends-and-family-that-identify-as-lgbtq/) [Nancy Mace](https://sms4smile.com/quotes/author/nancy-mace/) > [“The real purpose of friendship was to discover and exploit weakness in others.”](https://sms4smile.com/quotes/brian-thompson/the-real-purpose-of-friendship-was-to-discover-and-exploit-weakness/) [Brian Thompson](https://sms4smile.com/quotes/author/brian-thompson/) [Browse all 45,469 Friendship quotes ](https://sms4smile.com/quotes/about/friendship/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think with most things online, if you treat your audience like friends instead of like Impressions and Clickthrough Percentages and Returns On Investment, then you're off to a great start.", "creator": { "@type": "Person", "name": "Ryan North" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ryan-north/i-think-with-most-things-online-if-you-treat-your-audience-like/", "about": { "@type": "Thing", "name": "Friendship" }, "@id": "https://sms4smile.com/quotes/ryan-north/i-think-with-most-things-online-if-you-treat-your-audience-like/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3a1/ryan-north-7388_friendship_i-think-with-most-things-online-if-you-t_1213189.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3a1/ryan-north-7388_friendship_i-think-with-most-things-online-if-you-t_1213189.jpg", "url": "https://sms4smile.com/quotes/i/3a1/ryan-north-7388_friendship_i-think-with-most-things-online-if-you-t_1213189.jpg", "width": 1080, "height": 1080, "caption": "“I think with most things online, if you treat your audience like friends instead of like Impressions and…” — Ryan North", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ryan North", "item": "https://sms4smile.com/quotes/author/ryan-north/" }, { "@type": "ListItem", "position": 4, "name": "I think with most things online,...", "item": "https://sms4smile.com/quotes/ryan-north/i-think-with-most-things-online-if-you-treat-your-audience-like/" } ], "@id": "https://sms4smile.com/quotes/ryan-north/i-think-with-most-things-online-if-you-treat-your-audience-like/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```