--- title: "Meaning & Key Takeaway of: Working with lots of old media clients…" description: "\"Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. A..." image: "https://sms4smile.com/quotes/i/3e1/ryan-holmes-7072_areas_working-with-lots-of-old-media-clients-i_2547956.jpg" --- # Working with lots of old media clients, I've had a… ![“Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity…” quote by Ryan Holmes](https://sms4smile.com/quotes/i/3e1/ryan-holmes-7072_areas_working-with-lots-of-old-media-clients-i_2547956.jpg) [Download](https://sms4smile.com/quotes/i/3e1/ryan-holmes-7072_areas_working-with-lots-of-old-media-clients-i_2547956.jpg) [Open image](https://sms4smile.com/quotes/i/3e1/ryan-holmes-7072_areas_working-with-lots-of-old-media-clients-i_2547956.jpg) > “Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.” [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Traditional media must adapt by learning social media's strengths in relevance, distribution, speed, monetization, and user experience. **In simple terms:** Old media needs social media lessons. Key Takeaway Adopt agile, audience‑centric strategies. Themes media innovation digital transformation Mood strategic urgent Type prescriptive reflective When to use this quote - newsrooms - advertising firms - content creators Key Concepts content strategy business models Questions to Reflect On - What steps can legacy outlets take now? - How to balance speed with accuracy? A Different Perspective Transition requires cultural change, not just tech. ★ ★ ★ ★ ★ No ratings yet [Areas](https://sms4smile.com/quotes/about/areas/) [Awful](https://sms4smile.com/quotes/about/awful/) [Clear](https://sms4smile.com/quotes/about/clear/) [Clients](https://sms4smile.com/quotes/about/clients/) [Decline](https://sms4smile.com/quotes/about/decline/) [Distribution](https://sms4smile.com/quotes/about/distribution/) [Experience](https://sms4smile.com/quotes/about/experience/) [Five](https://sms4smile.com/quotes/about/five/) [Had](https://sms4smile.com/quotes/about/had/) [Key](https://sms4smile.com/quotes/about/key/) [Learn](https://sms4smile.com/quotes/about/learn/) [Learn Social](https://sms4smile.com/quotes/about/learn-social-1492955/) [Lot](https://sms4smile.com/quotes/about/lot/) [Lot Learn](https://sms4smile.com/quotes/about/lot-learn/) [Lots](https://sms4smile.com/quotes/about/lots/) [Me](https://sms4smile.com/quotes/about/me/) [Media](https://sms4smile.com/quotes/about/media/) [Media Clients](https://sms4smile.com/quotes/about/media-clients-1492956/) [New](https://sms4smile.com/quotes/about/new/) [News](https://sms4smile.com/quotes/about/news/) [Old](https://sms4smile.com/quotes/about/old/) [Old Media](https://sms4smile.com/quotes/about/old-media-696785/) [Outlets](https://sms4smile.com/quotes/about/outlets/) [Particular](https://sms4smile.com/quotes/about/particular/) [Players](https://sms4smile.com/quotes/about/players/) [Relevance](https://sms4smile.com/quotes/about/relevance/) [Seat](https://sms4smile.com/quotes/about/seat/) [Social](https://sms4smile.com/quotes/about/social/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Traditional](https://sms4smile.com/quotes/about/traditional/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [User](https://sms4smile.com/quotes/about/user/) [User experience](https://sms4smile.com/quotes/about/user-experience/) [Velocity](https://sms4smile.com/quotes/about/velocity/) [Working](https://sms4smile.com/quotes/about/working/) ## Related quotes > [Historically, software for business was seen as unsexy because the products were seen as so poor - they provided such a poor user experience.](https://sms4smile.com/quotes/justin-rosenstein/historically-software-for-business-was-seen-as-unsexy-because-the/) [Justin Rosenstein](https://sms4smile.com/quotes/author/justin-rosenstein/) > [“- Who is your product’s user? - What is the user doing right before your intended habit? - Come up with three internal triggers…](https://sms4smile.com/quotes/nir-eyal/who-is-your-product-s-user-what-is-the-user-doing-right-before-your/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) > [I was a user experience designer for Google Docs.](https://sms4smile.com/quotes/sarah-cooper/i-was-a-user-experience-designer-for-google-docs/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [Within HTC, hundreds of ideas are tested and discarded to find those rare ideas that define the HTC user experience.](https://sms4smile.com/quotes/cher-wang/within-htc-hundreds-of-ideas-are-tested-and-discarded-to-find-those/) [Cher Wang](https://sms4smile.com/quotes/author/cher-wang/) > [The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.](https://sms4smile.com/quotes/john-sculley/the-healthcare-industry-has-never-had-a-priority-on-user-experience/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [Things that are ultimately complex must have a simple end user experience if they are to be successful.](https://sms4smile.com/quotes/homaro-cantu/things-that-are-ultimately-complex-must-have-a-simple-end-user/) [Homaro Cantu](https://sms4smile.com/quotes/author/homaro-cantu/) > [Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…](https://sms4smile.com/quotes/john-sculley/everything-at-apple-can-be-best-understood-through-the-lens-of/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [“Wooof, woof Start doing stuff Make it simple If you want a girlfriend, go out and meet people. If you want friends, go out.…](https://sms4smile.com/quotes/deyth-banger/wooof-woof-start-doing-stuff-make-it-simple-if-you-want-a-girlfriend/) [Deyth Banger](https://sms4smile.com/quotes/author/deyth-banger/) > [We learn the social norms of our society and modify our behaviour accordingly.](https://sms4smile.com/quotes/jane-goodall/we-learn-the-social-norms-of-our-society-and-modify-our-behaviour/) [Jane Goodall](https://sms4smile.com/quotes/author/jane-goodall/) > [I believe you learn social skills by mixing with people.](https://sms4smile.com/quotes/joe-morgan/i-believe-you-learn-social-skills-by-mixing-with-people/) [Joe Morgan](https://sms4smile.com/quotes/author/joe-morgan/) > [Consumers are freeing up an enormous amount of time that they were spending with stereotypical old media, and clearly, that time is going primarily…](https://sms4smile.com/quotes/marc-andreessen/consumers-are-freeing-up-an-enormous-amount-of-time-that-they-were/) [Marc Andreessen](https://sms4smile.com/quotes/author/marc-andreessen/) > [I may be the old-media id, but I think I may be entitled to some credit for being a new-media pioneer.](https://sms4smile.com/quotes/bill-keller/i-may-be-the-old-media-id-but-i-think-i-may-be-entitled-to-some/) [Bill Keller](https://sms4smile.com/quotes/author/bill-keller/) > [I'm not sure when the New Media will replace the Old Media, but it will be sooner than later.](https://sms4smile.com/quotes/jeff-gannon/i-m-not-sure-when-the-new-media-will-replace-the-old-media-but-it/) [Jeff Gannon](https://sms4smile.com/quotes/author/jeff-gannon/) > [I think the emotional appeal of a platform is what works. I think the old-media entities still have not figured out that part of…](https://sms4smile.com/quotes/om-malik/i-think-the-emotional-appeal-of-a-platform-is-what-works-i-think-the/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [It's funny, the old media idea is very segmented, like "this is my territory and this is yours." But media is changing. You're at…](https://sms4smile.com/quotes/tim-hetherington/it-s-funny-the-old-media-idea-is-very-segmented-like-this-is-my/) [Tim Hetherington](https://sms4smile.com/quotes/author/tim-hetherington/) ## More by Ryan Holmes > [By allowing multiple partners to contribute, an open platform can nurture an entire ecosystem of developers and apps. Good products integrate and become great…](https://sms4smile.com/quotes/ryan-holmes/by-allowing-multiple-partners-to-contribute-an-open-platform-can/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [Everyone told me you can't build a major tech company in Canada. There just aren't enough investors or engineers or top-level managers. Each day,…](https://sms4smile.com/quotes/ryan-holmes/everyone-told-me-you-can-t-build-a-major-tech-company-in-canada-there/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow.](https://sms4smile.com/quotes/ryan-holmes/amongst-high-unemployment-rates-a-competitive-job-market-and-a/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [Social media is the future, with employers recognizing they need to start hiring people with the right skills.](https://sms4smile.com/quotes/ryan-holmes/social-media-is-the-future-with-employers-recognizing-they-need-to/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [As technology has improved, our digital lives have only grown more tangled and cluttered.](https://sms4smile.com/quotes/ryan-holmes/as-technology-has-improved-our-digital-lives-have-only-grown-more/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [Without grounding, it's easy to embrace the 'baller' lifestyle: dropping out of tech, throwing money at cars, boats and real estate, and slipping into…](https://sms4smile.com/quotes/ryan-holmes/without-grounding-it-s-easy-to-embrace-the-baller-lifestyle-dropping/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to…](https://sms4smile.com/quotes/ryan-holmes/as-social-is-where-consumers-eyeballs-are-businesses-must-take/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers…](https://sms4smile.com/quotes/ryan-holmes/while-social-media-skills-were-once-a-nice-to-have-accreditation-in/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [I'm motivated by solving new and challenging problems, especially ones that people say can't or shouldn't be tackled.](https://sms4smile.com/quotes/ryan-holmes/i-m-motivated-by-solving-new-and-challenging-problems-especially-ones/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [I don't know how many times I've turned to Twitter and Facebook to commiserate and celebrate, bounce ideas off of friends, colleagues and other…](https://sms4smile.com/quotes/ryan-holmes/i-don-t-know-how-many-times-i-ve-turned-to-twitter-and-facebook-to/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [During the early days of HootSuite, when social media was still seen as a fad, I made the decision to treat our funding as…](https://sms4smile.com/quotes/ryan-holmes/during-the-early-days-of-hootsuite-when-social-media-was-still-seen/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [Companies and managers that find a way to harness social media stand to gain.](https://sms4smile.com/quotes/ryan-holmes/companies-and-managers-that-find-a-way-to-harness-social-media-stand/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [Silicon Valley isn't the only game in town. Tech is increasingly decentralized. Around the world, new tech centers with younger companies are able to…](https://sms4smile.com/quotes/ryan-holmes/silicon-valley-isn-t-the-only-game-in-town-tech-is-increasingly/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered.](https://sms4smile.com/quotes/ryan-holmes/workflow-and-usability-are-not-afterthoughts-they-impact-the-core-of/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [I often talk about the PayPal mafia out of San Francisco, people that were in PayPal and got out of PayPal and continue to…](https://sms4smile.com/quotes/ryan-holmes/i-often-talk-about-the-paypal-mafia-out-of-san-francisco-people-that/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) [Explore all 95 Ryan Holmes quotes ](https://sms4smile.com/quotes/author/ryan-holmes/) ## More Areas quotes > [The very purpose for being in this body, for every one of us, is to live and rejoice in that virgin area, that untouched,…](https://sms4smile.com/quotes/sri-sri-ravi-shankar/the-very-purpose-for-being-in-this-body-for-every-one-of-us-is-to/) [Sri Sri Ravi Shankar](https://sms4smile.com/quotes/author/sri-sri-ravi-shankar/) > [I am somewhat influenced by the years that I've spent trying to actually get things done, whether it was reforming education in Arkansas or…](https://sms4smile.com/quotes/hillary-clinton/i-am-somewhat-influenced-by-the-years-that-i-ve-spent-trying-to/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [The earliest language was body language and, since this language is the language of questions, if we limit the questions, and if we only…](https://sms4smile.com/quotes/paulo-freire/the-earliest-language-was-body-language-and-since-this-language-is/) [Paulo Freire](https://sms4smile.com/quotes/author/paulo-freire/) > [This ball was so crowded that it took me - a trained professional journalist with vast experience in this area - forty five minutes…](https://sms4smile.com/quotes/dave-barry/this-ball-was-so-crowded-that-it-took-me-a-trained-professional/) [Dave Barry](https://sms4smile.com/quotes/author/dave-barry/) > [People don't want to believe that technology is broken. Pharmaceuticals, robotics, artificial intelligence, nanotechnology - all these areas where the progress has been a…](https://sms4smile.com/quotes/peter-thiel/people-don-t-want-to-believe-that-technology-is-broken/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [It's absolutely fun to walk around and have people respect you. When Michael Jackson did Thriller, I was in the park one day, and…](https://sms4smile.com/quotes/rick-ross/it-s-absolutely-fun-to-walk-around-and-have-people-respect-you-when/) [Rick Ross](https://sms4smile.com/quotes/author/rick-ross/) > [Software will get to be somewhat more mature, ah, but it will never be as predictable as most areas of engineering.](https://sms4smile.com/quotes/bill-gates/software-will-get-to-be-somewhat-more-mature-ah-but-it-will-never-be/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [If I were entering adulthood now instead of in the environment of fifty years ago, I would choose a career that kept me in…](https://sms4smile.com/quotes/charles-lindbergh/if-i-were-entering-adulthood-now-instead-of-in-the-environment-of/) [Charles Lindbergh](https://sms4smile.com/quotes/author/charles-lindbergh/) > [The discrepancy between what actually happened and the version of what happened provided by sources is an enormous gray area.](https://sms4smile.com/quotes/edward-jay-epstein/the-discrepancy-between-what-actually-happened-and-the-version-of/) [Edward Jay Epstein](https://sms4smile.com/quotes/author/edward-jay-epstein/) > [Louisville is a place with no labels. It’s not the South, it’s not Chicago, and you don’t think of it as you think of…](https://sms4smile.com/quotes/jim-james/louisville-is-a-place-with-no-labels-it-s-not-the-south-it-s-not/) [Jim James](https://sms4smile.com/quotes/author/jim-james/) > [It turns out that this part of the brain is one of the first areas that's attacked by Alzheimer's disease. 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It says all necessary measures to be taken to protect civilians and civilian areas.…](https://sms4smile.com/quotes/mike-jackson/well-the-u-n-security-council-resolution-1973-is-very-clear-it-says/) [Mike Jackson](https://sms4smile.com/quotes/author/mike-jackson/) > [When in one area of the world the standard of living and the size of the middle class increases, it is going to have…](https://sms4smile.com/quotes/christine-lagarde/when-in-one-area-of-the-world-the-standard-of-living-and-the-size-of/) [Christine Lagarde](https://sms4smile.com/quotes/author/christine-lagarde/) [Browse all 2,612 Areas quotes ](https://sms4smile.com/quotes/about/areas/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. 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