--- title: "Meaning & Key Takeaway of: As a general rule, however, the more…" description: "\"“As a general rule, however, the more accessible you can make your product, the easier it will be to market. You can always raise the price later, afte..." image: "https://sms4smile.com/quotes/i/a2c/ryan-holiday-514_investing_as-a-general-rule-however-the-more-acces_1387264.jpg" --- # As a general rule, however, the more accessible you can… ![“As a general rule, however, the more accessible you can make your product, the easier it will be to market. You can always raise the price later, after you’ve built an audience.” quote by Ryan Holiday](https://sms4smile.com/quotes/i/a2c/ryan-holiday-514_investing_as-a-general-rule-however-the-more-acces_1387264.jpg) [Download](https://sms4smile.com/quotes/i/a2c/ryan-holiday-514_investing_as-a-general-rule-however-the-more-acces_1387264.jpg) [Open image](https://sms4smile.com/quotes/i/a2c/ryan-holiday-514_investing_as-a-general-rule-however-the-more-acces_1387264.jpg) > ““As a general rule, however, the more accessible you can make your product, the easier it will be to market. You can always raise the price later, after you’ve built an audience.”” [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The statement advises that making a product easily accessible early on helps build an audience, after which pricing can be increased, emphasizing accessibility as a marketing strategy. **In simple terms:** Easy access builds audience; price can rise later. Key Takeaway Focus on accessibility to grow market presence. Themes marketing product strategy pricing audience building accessibility Mood strategic pragmatic Type business educational When to use this quote - startup launch - product rollout - pricing strategy - market expansion Key Concepts value proposition customer acquisition brand loyalty Questions to Reflect On - How will you balance accessibility with future pricing? - What metrics indicate when to adjust price? A Different Perspective Raising prices too early can alienate early adopters. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) ## Related quotes > [The only thing that looks good is the stock market, but if you raise interest rates even a little bit, that's going to come…](https://sms4smile.com/quotes/donald-trump/the-only-thing-that-looks-good-is-the-stock-market-but-if-you-raise/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [Make your product easier to buy than your competition, or you will find your customers buying from them, not you.](https://sms4smile.com/quotes/mark-cuban/make-your-product-easier-to-buy-than-your-competition-or-you-will/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [The ventures that keep things light and fun, easy to understand, that have a compelling story, a sexy retail product, will have an easier…](https://sms4smile.com/quotes/jessica-jackley/the-ventures-that-keep-things-light-and-fun-easy-to-understand-that/) [Jessica Jackley](https://sms4smile.com/quotes/author/jessica-jackley/) > [You could raise the price of, say, a bottle of ketchup to $1.03 instead of $1, and no one would know. 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