---
title: "Meaning & Key Takeaway of: In a world that’s getting ever richer…"
description: "\"“In a world that’s getting ever richer, where cows produce more milk and robots produce more stuff, there’s more room for friends, family, community se..."
image: "https://sms4smile.com/quotes/i/55a/rutger-bregman-2463_business_in-a-world-that-s-getting-ever-richer-wh_3035731.jpg"
---

#  In a world that’s getting ever richer, where cows produce…

![“In a world that’s getting ever richer, where cows produce more milk and robots produce more stuff, there’s more room for friends, family, community service, science, art, sports, and all the other things that make life worthwhile. But there’s also more room for bullshit. As long as we continue to…” quote by Rutger Bregman](https://sms4smile.com/quotes/i/55a/rutger-bregman-2463_business_in-a-world-that-s-getting-ever-richer-wh_3035731.jpg)   [Download](https://sms4smile.com/quotes/i/55a/rutger-bregman-2463_business_in-a-world-that-s-getting-ever-richer-wh_3035731.jpg) [Open image](https://sms4smile.com/quotes/i/55a/rutger-bregman-2463_business_in-a-world-that-s-getting-ever-richer-wh_3035731.jpg)

> ““In a world that’s getting ever richer, where cows produce more milk and robots produce more stuff, there’s more room for friends, family, community service, science, art, sports, and all the other things that make life worthwhile. But there’s also more room for bullshit. As long as we continue to be obsessed with work, work, and more work (even as useful activities are further automated or outsourced), the number of superfluous jobs will only continue to grow. Much like the number of managers in the developed world, which has grown over the last thirty years without making us a dime richer. On the contrary, studies show that countries with more managers are actually less productive and innovative.15 In a survey of 12,000 professionals by the Harvard Business Review, half said they felt their job had no “meaning and significance,” and an equal number were unable to relate to their company’s mission.16 Another recent poll revealed that as many as 37% of British workers think they have a bullshit job.17””

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Economic growth creates both meaningful opportunities and unnecessary work; many jobs lack purpose, leading to dissatisfaction.

**In simple terms:** More wealth, more pointless jobs.

Key Takeaway

Seek purpose, not just productivity.

Themes

meaning economics work culture automation

Mood

critical thought‑provoking

Type

analytical social commentary

When to use this quote

- career planning
- company restructuring
- policy making
- personal development

Key Concepts

purpose‑driven work productivity paradox managerial bloat

Questions to Reflect On

- What makes a job meaningful?
- How can organizations reduce pointless roles?

A Different Perspective

Productivity can be hollow without meaning.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Community service](https://sms4smile.com/quotes/about/community-service/) [Friendship](https://sms4smile.com/quotes/about/friendship/) [Life](https://sms4smile.com/quotes/about/life/)

## Related quotes

> [It makes me angry to think that . . . female sanitation workers will spend their days doing a job most of their co-workers…](https://sms4smile.com/quotes/anna-quindlen/it-makes-me-angry-to-think-that-female-sanitation-workers-will-spend/)

[Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/)

> [Government workers think the job of everyone else in the economy is to protect their high salaries, crazy work rules and obscene pensions. They…](https://sms4smile.com/quotes/ann-coulter/government-workers-think-the-job-of-everyone-else-in-the-economy-is/)

[Ann Coulter](https://sms4smile.com/quotes/author/ann-coulter/)

> [The Harvard Business Review recently had an article called 'The Human Moment,' about how to make real contact with a person at work: ...…](https://sms4smile.com/quotes/daniel-goleman/the-harvard-business-review-recently-had-an-article-called-the-human/)

[Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/)

> [“Peter Bregman, a productivity guru and blogger for the Harvard Business Review, recommends a simple trick for dodging this fate. He advises us to…](https://sms4smile.com/quotes/chip-heath/peter-bregman-a-productivity-guru-and-blogger-for-the-harvard/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [Rob Goffee and Gareth Jones wrote a great piece in Harvard Business Review titled "Managing Authenticity." In it, they argue that establishing authenticity as…](https://sms4smile.com/quotes/chip-espinoza/rob-goffee-and-gareth-jones-wrote-a-great-piece-in-harvard-business/)

[Chip Espinoza](https://sms4smile.com/quotes/author/chip-espinoza/)

> [“Kumar, V. J., Petersen, A., and Leone R. P. (2007). How Valuable is Word of Mouth?. Harvard Business Review, October, 139-146.”](https://sms4smile.com/quotes/anonymous/kumar-v-j-petersen-a-and-leone-r-p-2007-how-valuable-is-word-of-mouth/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Scrum’s rich history can be traced back to a 1986 Harvard Business Review article, “The New New Product Development Game” (Takeuchi and Nonaka 1986).…](https://sms4smile.com/quotes/kenneth-s-rubin/scrum-s-rich-history-can-be-traced-back-to-a-1986-harvard-business/)

[Kenneth S. Rubin](https://sms4smile.com/quotes/author/kenneth-s-rubin/)

> [“As Cochran recalls in a blog post he wrote about his experiment for the Harvard Business Review, these simple statistics got him thinking about…](https://sms4smile.com/quotes/cal-newport/as-cochran-recalls-in-a-blog-post-he-wrote-about-his-experiment-for/)

[Cal Newport](https://sms4smile.com/quotes/author/cal-newport/)

> [“In a recent Harvard Business Review article we explore how companies require three mutually supportive capabilities to fully exploit data and analytics: an ability…](https://sms4smile.com/quotes/mckinsey-chief-marketing-sales-officer-forum/in-a-recent-harvard-business-review-article-we-explore-how-companies/)

McKinsey Chief Marketing &amp; Sales Officer Forum

## More by Rutger Bregman

> [“If all the developed countries would let in just 3% more immigrants, the world’s poor would have $305 billion more to spend, say scientists…](https://sms4smile.com/quotes/rutger-bregman/if-all-the-developed-countries-would-let-in-just-3-more-immigrants/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [“When Lehman Brothers collapsed on September 15, 2008, and inaugurated the biggest crisis since the 1930s, there were no real alternatives to hand. No…](https://sms4smile.com/quotes/rutger-bregman/when-lehman-brothers-collapsed-on-september-15-2008-and-inaugurated/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [I think one of the most important facts of basic income would be that it's not only a redistribution of income, but also of…](https://sms4smile.com/quotes/rutger-bregman/i-think-one-of-the-most-important-facts-of-basic-income-would-be-that/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [The great thing about money is that people can use it to buy things they need instead of things self-appointed experts think they need.](https://sms4smile.com/quotes/rutger-bregman/the-great-thing-about-money-is-that-people-can-use-it-to-buy-things/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [“The idea that the GDP still serves as an accurate gauge of social welfare is one of the most widespread myths of our times.…](https://sms4smile.com/quotes/rutger-bregman/the-idea-that-the-gdp-still-serves-as-an-accurate-gauge-of-social/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [Most of Mark Zuckerberg's income is just rent collected off the millions of picture and video posts that we give away daily for free.…](https://sms4smile.com/quotes/rutger-bregman/most-of-mark-zuckerberg-s-income-is-just-rent-collected-off-the/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [“To calculate the GDP, numerous data points have to be linked together and hundreds of wholly subjective choices made regarding what to count and…](https://sms4smile.com/quotes/rutger-bregman/to-calculate-the-gdp-numerous-data-points-have-to-be-linked-together/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [“Countless studies have shown that people who work less are more satisfied with their lives.37 In a recent poll conducted among working women, German…](https://sms4smile.com/quotes/rutger-bregman/countless-studies-have-shown-that-people-who-work-less-are-more/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [“Precisely when we should be shouldering the historic task of investing this rich, safe, and healthy existence with meaning, we’ve buried utopia instead. There’s…](https://sms4smile.com/quotes/rutger-bregman/precisely-when-we-should-be-shouldering-the-historic-task-of/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [Believing in the good of humanity is a revolutionary act - it means that we don't need all those managers and CEO's, kings and…](https://sms4smile.com/quotes/rutger-bregman/believing-in-the-good-of-humanity-is-a-revolutionary-act-it-means/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [Poor people aren't making dumb decisions because they are dumb, but because they're living in a context in which anyone would make dumb decisions.](https://sms4smile.com/quotes/rutger-bregman/poor-people-aren-t-making-dumb-decisions-because-they-are-dumb-but/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [“The bottom line is that wealth can be concentrated somewhere, but that doesn’t also mean that’s where it’s being created. This is just as…](https://sms4smile.com/quotes/rutger-bregman/the-bottom-line-is-that-wealth-can-be-concentrated-somewhere-but-that/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [“Recently, the International Monetary Fund published a report which revealed that too much inequality even inhibits economic growth.22 Perhaps the most fascinating finding, however,…](https://sms4smile.com/quotes/rutger-bregman/recently-the-international-monetary-fund-published-a-report-which/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [“Not coincidentally, the countries with the shortest workweeks also have the largest number of volunteers and the most social capital.”](https://sms4smile.com/quotes/rutger-bregman/not-coincidentally-the-countries-with-the-shortest-workweeks-also/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

> [It matters so much that from a very early age we encounter different kinds of different people, because that's what real life should be…](https://sms4smile.com/quotes/rutger-bregman/it-matters-so-much-that-from-a-very-early-age-we-encounter-different/)

[Rutger Bregman](https://sms4smile.com/quotes/author/rutger-bregman/)

[Explore all 164 Rutger Bregman quotes ](https://sms4smile.com/quotes/author/rutger-bregman/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“In a world that’s getting ever richer, where cows produce more milk and robots produce more stuff, there’s more room for friends, family, community service, science, art, sports, and all the other things that make life worthwhile. But there’s also more room for bullshit. As long as we continue to be obsessed with work, work, and more work (even as useful activities are further automated or outsourced), the number of superfluous jobs will only continue to grow. Much like the number of managers in the developed world, which has grown over the last thirty years without making us a dime richer. On the contrary, studies show that countries with more managers are actually less productive and innovative.15 In a survey of 12,000 professionals by the Harvard Business Review, half said they felt their job had no “meaning and significance,” and an equal number were unable to relate to their company’s mission.16 Another recent poll revealed that as many as 37% of British workers think they have a bullshit job.17”",
            "creator": {
                "@type": "Person",
                "name": "Rutger Bregman"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/rutger-bregman/in-a-world-that-s-getting-ever-richer-where-cows-produce-more-milk/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/rutger-bregman/in-a-world-that-s-getting-ever-richer-where-cows-produce-more-milk/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/55a/rutger-bregman-2463_business_in-a-world-that-s-getting-ever-richer-wh_3035731.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/55a/rutger-bregman-2463_business_in-a-world-that-s-getting-ever-richer-wh_3035731.jpg",
                "url": "https://sms4smile.com/quotes/i/55a/rutger-bregman-2463_business_in-a-world-that-s-getting-ever-richer-wh_3035731.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“In a world that’s getting ever richer, where cows produce more milk and robots produce more stuff, there’s…” — Rutger Bregman",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Rutger Bregman",
                    "item": "https://sms4smile.com/quotes/author/rutger-bregman/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“In a world that’s getting ever...",
                    "item": "https://sms4smile.com/quotes/rutger-bregman/in-a-world-that-s-getting-ever-richer-where-cows-produce-more-milk/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/rutger-bregman/in-a-world-that-s-getting-ever-richer-where-cows-produce-more-milk/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
