---
title: "Meaning & Key Takeaway of: The first step in persuasion is to entice…"
description: "\"The first step in persuasion is to entice your target to imagine doing the thing you want them to do.\" — Roy H. Williams"
image: "https://sms4smile.com/quotes/i/08b/roy-h-williams-10738_entice_the-first-step-in-persuasion-is-to-entic_2784558.png"
---

#  The first step in persuasion is to entice your target to…

![“The first step in persuasion is to entice your target to imagine doing the thing you want them to do.” quote by Roy H. Williams](https://sms4smile.com/quotes/i/08b/roy-h-williams-10738_entice_the-first-step-in-persuasion-is-to-entic_2784558.png)   [Download](https://sms4smile.com/quotes/i/08b/roy-h-williams-10738_entice_the-first-step-in-persuasion-is-to-entic_2784558.png) [Open image](https://sms4smile.com/quotes/i/08b/roy-h-williams-10738_entice_the-first-step-in-persuasion-is-to-entic_2784558.png)

> “The first step in persuasion is to entice your target to imagine doing the thing you want them to do.”

[Roy H. Williams](https://sms4smile.com/quotes/author/roy-h-williams/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Persuasion begins by helping the audience picture themselves performing the desired action, making the goal feel attainable.

**In simple terms:** Imagine the desired action to persuade.

Key Takeaway

Help others visualize the outcome.

Themes

persuasion visualization marketing

Mood

enthusiastic strategic

Type

inspirational practical

When to use this quote

- advertising campaigns
- sales pitches
- public speaking
- training sessions

Key Concepts

Cognitive framing behavioral influence

Questions to Reflect On

- What images make your audience feel compelled?
- How can you bridge imagination and reality?

A Different Perspective

Visualization alone may not overcome deep resistance.

★ ★ ★ ★ ★   No ratings yet

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