--- title: "Meaning & Key Takeaway of: In the twenty-first century, the winners…" description: "\"“In the twenty-first century, the winners will be those who stay ahead of the change curve, constantly redefining their industries, creating new market..." image: "https://sms4smile.com/quotes/i/0fb/rowan-gibson-57285_change_in-the-twenty-first-century-the-winners_21541.jpg" --- # In the twenty-first century, the winners will be those who… ![“In the twenty-first century, the winners will be those who stay ahead of the change curve, constantly redefining their industries, creating new markets, blazing new trails, reinventing the competitive rules, challenging the status quo. To use Charles Handy’s words, it will be those who ‘invent the…” quote by Rowan Gibson](https://sms4smile.com/quotes/i/0fb/rowan-gibson-57285_change_in-the-twenty-first-century-the-winners_21541.jpg) [Download](https://sms4smile.com/quotes/i/0fb/rowan-gibson-57285_change_in-the-twenty-first-century-the-winners_21541.jpg) [Open image](https://sms4smile.com/quotes/i/0fb/rowan-gibson-57285_change_in-the-twenty-first-century-the-winners_21541.jpg) > ““In the twenty-first century, the winners will be those who stay ahead of the change curve, constantly redefining their industries, creating new markets, blazing new trails, reinventing the competitive rules, challenging the status quo. To use Charles Handy’s words, it will be those who ‘invent the world’, not those who respond to it. Of course, it requires far less effort to follow in the tracks of the leader than it does to find your own migration path to the future, and there was a time when this was an option. But not any more. Tomorrow’s global markets will show no mercy to the me-too crowd.”” [Rowan Gibson](https://sms4smile.com/quotes/author/rowan-gibson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success now depends on proactively shaping markets and redefining rules rather than merely reacting to existing trends. **In simple terms:** Proactive innovation beats imitation. Key Takeaway Invent, don’t just follow. Themes innovation leadership disruption strategic foresight market dynamics Mood determined visionary urgent Type motivational strategic proverbial When to use this quote - startup strategy - corporate transformation - product development - industry forecasting Key Concepts inventing the world changing the curve competitive advantage Practical Applications - strategic planning - innovation workshops Questions to Reflect On - How can you identify emerging opportunities before they become mainstream? - What structures support continuous reinvention? ★ ★ ★ ★ ★ No ratings yet [Challenging the status quo](https://sms4smile.com/quotes/about/challenging-the-status-quo/) [Change](https://sms4smile.com/quotes/about/change/) [Future](https://sms4smile.com/quotes/about/future/) [Global market](https://sms4smile.com/quotes/about/global-market/) [Status quo](https://sms4smile.com/quotes/about/status-quo/) ## Related quotes > [GE's businesses turned in a terrific first quarter. Our products and services are being well received in unusually robust global markets.](https://sms4smile.com/quotes/jack-welch/ge-s-businesses-turned-in-a-terrific-first-quarter-our-products-and/) [Jack Welch](https://sms4smile.com/quotes/author/jack-welch/) > [ Once you start moving \[market\] lower, then you trigger of all sorts of things. You trigger people who have to sell because they're over-levered.… ](https://sms4smile.com/quotes/mohamed-el-erian/once-you-start-moving-market-lower-then-you-trigger-of-all-sorts-of/) [Mohamed El-Erian](https://sms4smile.com/quotes/author/mohamed-el-erian/) > [Friday's turmoil in global markets looks set to continue to exert a dominant force on the foreign exchange markets. The usual trend when U.S.…](https://sms4smile.com/quotes/craig-ferguson/friday-s-turmoil-in-global-markets-looks-set-to-continue-to-exert-a/) [Craig Ferguson](https://sms4smile.com/quotes/author/craig-ferguson/) > [With global markets ever expanding, we need to make sure that our American farmers, ranchers, foresters, and producers are well positioned to continue to…](https://sms4smile.com/quotes/sonny-perdue/with-global-markets-ever-expanding-we-need-to-make-sure-that-our/) [Sonny Perdue](https://sms4smile.com/quotes/author/sonny-perdue/) > [We will link farmers to global markets. We will give the world the Taste of India.](https://sms4smile.com/quotes/narendra-modi/we-will-link-farmers-to-global-markets-we-will-give-the-world-the/) [Narendra Modi](https://sms4smile.com/quotes/author/narendra-modi/) > [Contrary to the received wisdom, global markets are not unregulated. They are regulated to produce inequality.](https://sms4smile.com/quotes/kevin-watkins/contrary-to-the-received-wisdom-global-markets-are-not-unregulated/) Kevin Watkins > [In Germany it is good if as many people as possible join initiatives and peaceful demonstrations against the rule of the financial markets. Worshipping…](https://sms4smile.com/quotes/sigmar-gabriel/in-germany-it-is-good-if-as-many-people-as-possible-join-initiatives/) [Sigmar Gabriel](https://sms4smile.com/quotes/author/sigmar-gabriel/) > [Global markets have a much bigger effect on prices and wages in the U.S. and elsewhere than they did before.](https://sms4smile.com/quotes/kenneth-rogoff/global-markets-have-a-much-bigger-effect-on-prices-and-wages-in-the-u/) [Kenneth Rogoff](https://sms4smile.com/quotes/author/kenneth-rogoff/) > [Global markets must be balanced by global values such as respect for human rights and international law, democracy, security and sustainable economic and environmental…](https://sms4smile.com/quotes/anna-lindh/global-markets-must-be-balanced-by-global-values-such-as-respect-for/) [Anna Lindh](https://sms4smile.com/quotes/author/anna-lindh/) > [ I think the global markets will probably be selling off with a \[Donald\] Trump presidency because he has promised to re-do trade deals. ](https://sms4smile.com/quotes/maria-bartiromo/i-think-the-global-markets-will-probably-be-selling-off-with-a-donald/) [Maria Bartiromo](https://sms4smile.com/quotes/author/maria-bartiromo/) > [I think there's a lot of merit in an international economy and global markets, but they're not sufficient because markets don't look after social…](https://sms4smile.com/quotes/george-soros/i-think-there-s-a-lot-of-merit-in-an-international-economy-and-global/) [George Soros](https://sms4smile.com/quotes/author/george-soros/) > [Economically, we can work towards a zero tariff deal with our E.U. friends and then enjoy the freedom to open up global markets for…](https://sms4smile.com/quotes/suella-braverman/economically-we-can-work-towards-a-zero-tariff-deal-with-our-e-u/) [Suella Braverman](https://sms4smile.com/quotes/author/suella-braverman/) > [The decision-making process in the White House does not let most issues get up to the President. The Council thought opening up global markets…](https://sms4smile.com/quotes/joseph-stiglitz/the-decision-making-process-in-the-white-house-does-not-let-most/) [Joseph Stiglitz](https://sms4smile.com/quotes/author/joseph-stiglitz/) > [Unlike national markets, which tend to be supported by domestic regulatory and political institutions, global markets are only 'weakly embedded'. There is no global…](https://sms4smile.com/quotes/dani-rodrik/unlike-national-markets-which-tend-to-be-supported-by-domestic/) [Dani Rodrik](https://sms4smile.com/quotes/author/dani-rodrik/) > [Markets do not run better when manufacturing shifts to China largely because of the actions of its government. Nor do they become more efficient…](https://sms4smile.com/quotes/robert-lighthizer/markets-do-not-run-better-when-manufacturing-shifts-to-china-largely/) [Robert Lighthizer](https://sms4smile.com/quotes/author/robert-lighthizer/) ## More by Rowan Gibson > [“If we are going to make any sense out of all this confusion around us, we have to find a way to organize it…](https://sms4smile.com/quotes/rowan-gibson/if-we-are-going-to-make-any-sense-out-of-all-this-confusion-around-us/) [Rowan Gibson](https://sms4smile.com/quotes/author/rowan-gibson/) > [“The new leaders will not be content to sit back and let the cruise control do the driving. They will be looking forward, scanning…](https://sms4smile.com/quotes/rowan-gibson/the-new-leaders-will-not-be-content-to-sit-back-and-let-the-cruise/) [Rowan Gibson](https://sms4smile.com/quotes/author/rowan-gibson/) > [“Life is like a seesaw, a game where the movement and the excitement come from a balance of opposites, because it will always inevitably…](https://sms4smile.com/quotes/rowan-gibson/life-is-like-a-seesaw-a-game-where-the-movement-and-the-excitement/) [Rowan Gibson](https://sms4smile.com/quotes/author/rowan-gibson/) > [“The fact is that the future will not be a continuation of the past. It will be a series of discontinuities. And only by…](https://sms4smile.com/quotes/rowan-gibson/the-fact-is-that-the-future-will-not-be-a-continuation-of-the-past-it/) [Rowan Gibson](https://sms4smile.com/quotes/author/rowan-gibson/) > [“There is no golden route to glory and happiness in life.”](https://sms4smile.com/quotes/rowan-gibson/there-is-no-golden-route-to-glory-and-happiness-in-life/) [Rowan Gibson](https://sms4smile.com/quotes/author/rowan-gibson/) [Explore all 6 Rowan Gibson quotes ](https://sms4smile.com/quotes/author/rowan-gibson/) ## More Challenging the status quo quotes > [Like the early Christians, we must move into a sometime hostile world armed with the revolutionary gospel of Jesus Christ. With this powerful gospel…](https://sms4smile.com/quotes/martin-luther/like-the-early-christians-we-must-move-into-a-sometime-hostile-world/) [Martin Luther](https://sms4smile.com/quotes/author/martin-luther/) > [“Heretics must believe. More than anyone else in an organization, it's the person who's challenging the status quo, the one who is daring to…](https://sms4smile.com/quotes/seth-godin/heretics-must-believe-more-than-anyone-else-in-an-organization-it-s/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the…](https://sms4smile.com/quotes/seth-godin/it-turns-out-that-the-people-who-like-their-jobs-the-most-are-also/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [In the early years of the Roaring Twenties, American women not only won the right to vote but they also earned headlines along side…](https://sms4smile.com/quotes/donna-de-varona/in-the-early-years-of-the-roaring-twenties-american-women-not-only/) [Donna de Varona](https://sms4smile.com/quotes/author/donna-de-varona/) > [“The cryptocurrency industry, powered by blockchain technology, has been dominated mostly by male while the traction of the female participants aren’t much to write…](https://sms4smile.com/quotes/olawale-daniel/the-cryptocurrency-industry-powered-by-blockchain-technology-has-been/) [Olawale Daniel](https://sms4smile.com/quotes/author/olawale-daniel/) > [Tennis players have won Grand Slams and gold medals in wheelchairs before, but haven't had that cut through. It's got nothing really to do…](https://sms4smile.com/quotes/dylan-alcott/tennis-players-have-won-grand-slams-and-gold-medals-in-wheelchairs/) [Dylan Alcott](https://sms4smile.com/quotes/author/dylan-alcott/) > [Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking…](https://sms4smile.com/quotes/seth/your-art-is-what-you-do-when-no-one-can-tell-you-exactly-how-to-do-it/) [Seth](https://sms4smile.com/quotes/author/seth/) > [Challenging the status quo takes commitment, courage, imagination, and, above all, dedication to learning.](https://sms4smile.com/quotes/marshall-ganz/challenging-the-status-quo-takes-commitment-courage-imagination-and/) [Marshall Ganz](https://sms4smile.com/quotes/author/marshall-ganz/) > [I'm a Christian first, and a mean-spirited, bigoted conservative second, and don't you ever forget it. You know who else was kind of "divisive"…](https://sms4smile.com/quotes/ann-coulter/i-m-a-christian-first-and-a-mean-spirited-bigoted-conservative-second/) [Ann Coulter](https://sms4smile.com/quotes/author/ann-coulter/) > [One of the great liabilities of history is that all too many people fail to remain awake through great periods of social change.](https://sms4smile.com/quotes/martin-luther-king-jr/one-of-the-great-liabilities-of-history-is-that-all-too-many-people-2/) [Martin Luther King, Jr](https://sms4smile.com/quotes/author/martin-luther-king-jr/) > [Build an environment that empowers your team to take risks. Set metrics for what needs to be achieved and measure against them to track…](https://sms4smile.com/quotes/sandra-e-peterson/build-an-environment-that-empowers-your-team-to-take-risks-set/) [Sandra E. Peterson](https://sms4smile.com/quotes/author/sandra-e-peterson/) > [Your art is the act of taking personal responsibility, challenging the status quo, and changing people.](https://sms4smile.com/quotes/seth-godin/your-art-is-the-act-of-taking-personal-responsibility-challenging-the/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting…](https://sms4smile.com/quotes/seth-godin/the-job-is-what-you-do-when-you-are-told-what-to-do-the-job-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Today, our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge…](https://sms4smile.com/quotes/martin-luther-king-jr/today-our-very-survival-depends-on-our-ability-to-stay-awake-to/) [Martin Luther King, Jr](https://sms4smile.com/quotes/author/martin-luther-king-jr/) > [The history of storytelling isn't one of simply entertaining the masses but of also advising, instructing, challenging the status quo.](https://sms4smile.com/quotes/therese-fowler/the-history-of-storytelling-isn-t-one-of-simply-entertaining-the/) [Therese Fowler](https://sms4smile.com/quotes/author/therese-fowler/) [Browse all 22 Challenging the status quo quotes ](https://sms4smile.com/quotes/about/challenging-the-status-quo/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“In the twenty-first century, the winners will be those who stay ahead of the change curve, constantly redefining their industries, creating new markets, blazing new trails, reinventing the competitive rules, challenging the status quo. 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