--- title: "Meaning & Key Takeaway of: No, I don't think a 68-year-old…" description: "\"No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. Hi..." image: "https://sms4smile.com/quotes/i/293/rosser-reeves-40967_ads_no-i-don-t-think-a-68-year-old-copywrite_657219.jpg" --- # No, I don't think a 68-year-old copywriter . . . can write… ![“No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce…” quote by Rosser Reeves](https://sms4smile.com/quotes/i/293/rosser-reeves-40967_ads_no-i-don-t-think-a-68-year-old-copywrite_657219.jpg) [Download](https://sms4smile.com/quotes/i/293/rosser-reeves-40967_ads_no-i-don-t-think-a-68-year-old-copywrite_657219.jpg) [Open image](https://sms4smile.com/quotes/i/293/rosser-reeves-40967_ads_no-i-don-t-think-a-68-year-old-copywrite_657219.jpg) > “No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?” [Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Experience can outweigh youthful style; results matter more than trendy flair. **In simple terms:** Experience can beat youth in sales impact. Key Takeaway Focus on proven results over novelty. Themes advertising experience results Mood pragmatic analytical Type business motivational When to use this quote - ad campaign planning - client pitches - sales strategy - team mentorship Key Concepts marketing creativity generational perspective Questions to Reflect On - How do you balance fresh ideas with proven performance? - When is experience more valuable than novelty? A Different Perspective Younger ideas may bring fresh angles but lack proven ROI. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Creative](https://sms4smile.com/quotes/about/creative/) [Fraternity](https://sms4smile.com/quotes/about/fraternity/) [Games](https://sms4smile.com/quotes/about/games/) [Kids](https://sms4smile.com/quotes/about/kids/) [Surgeons](https://sms4smile.com/quotes/about/surgeons/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [If you have a good selling idea, your secretary can write your ad for you.](https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [I got so I simply gagged everytime I sat before my desk to write an ad.](https://sms4smile.com/quotes/hart-crane/i-got-so-i-simply-gagged-everytime-i-sat-before-my-desk-to-write-an-ad/) [Hart Crane](https://sms4smile.com/quotes/author/hart-crane/) > [It was interesting to write ad films and scripts for TV shows before I moved on to writing a feature film. That helped me…](https://sms4smile.com/quotes/farhan-akhtar/it-was-interesting-to-write-ad-films-and-scripts-for-tv-shows-before/) [Farhan Akhtar](https://sms4smile.com/quotes/author/farhan-akhtar/) > [At 69, I got the girl! And it wasn't a 68-year-old girl, either.](https://sms4smile.com/quotes/michael-caine/at-69-i-got-the-girl-and-it-wasn-t-a-68-year-old-girl-either/) [Michael Caine](https://sms4smile.com/quotes/author/michael-caine/) > [I tell you what really turns my toes up: love scenes with 68-year-old men and actresses young enough to be their granddaughter.](https://sms4smile.com/quotes/mel-gibson/i-tell-you-what-really-turns-my-toes-up-love-scenes-with-68-year-old/) [Mel Gibson](https://sms4smile.com/quotes/author/mel-gibson/) > [What if Hillary Clinton were a man? What if she were a 68-year-old man rather than a 68-year-old woman? Would we think differently of…](https://sms4smile.com/quotes/richard-cohen/what-if-hillary-clinton-were-a-man-what-if-she-were-a-68-year-old-man/) [Richard Cohen](https://sms4smile.com/quotes/author/richard-cohen/) > [Today Mitt Romney is 68 years old. It's kind of sad, a 68-year-old guy with no job, no future - wait a minute, that's me.](https://sms4smile.com/quotes/david-letterman/today-mitt-romney-is-68-years-old-it-s-kind-of-sad-a-68-year-old-guy/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [I don't think it's healthy to have 68-year-old men, 70-year-old men thinking regularly about a traumatic experience that happened to them and thinking that…](https://sms4smile.com/quotes/doug-stanton/i-don-t-think-it-s-healthy-to-have-68-year-old-men-70-year-old-men/) [Doug Stanton](https://sms4smile.com/quotes/author/doug-stanton/) > [If you want to be a well-paid copywriter, please your client. If you want to be an award-winning copywriter, please yourself. 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You persuade your readers that you have something valuable to offer; you…](https://sms4smile.com/quotes/richard-bayan/the-copywriter-uses-words-as-tools-to-persuade-and-motivate-an/) Richard Bayan > [People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.](https://sms4smile.com/quotes/david-droga/people-who-want-to-express-themselves-effectively-can-learn-a-lot/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [“A copywriter is a combination of a professional advertising engineer and a salesman.”](https://sms4smile.com/quotes/jason-goldberg/a-copywriter-is-a-combination-of-a-professional-advertising-engineer/) Jason Goldberg > [At 19, while studying at St Xavier's College and majoring in literature and sociology, I got my first job as a copywriter. 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Or do you want to see the sales curve stop moving down and start moving up?](https://sms4smile.com/quotes/rosser-reeves/what-do-you-want-from-me-fine-writing-or-do-you-want-to-see-the-sales/) [Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/) > [Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr.…](https://sms4smile.com/quotes/rosser-reeves/brand-image-campaigns-establish-contact-with-the-subconscious-of-the/) [Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/) > [They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... 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