---
title: "Meaning & Key Takeaway of: Throughout human history, people have…"
description: "\"Throughout human history, people have developed strong loyalties to traditions, rituals, and symbols. In the most effective organizations, they are not..."
image: "https://sms4smile.com/quotes/i/871/rosabeth-moss-kanter-4386_coincidence_throughout-human-history-people-have-dev_1673783.jpg"
---

#  Throughout human history, people have developed strong…

![“Throughout human history, people have developed strong loyalties to traditions, rituals, and symbols. In the most effective organizations, they are not only respected but celebrated. It is no coincidence that the most highly admired corporations are also among the most profitable. Why? Because…” quote by Rosabeth Moss Kanter](https://sms4smile.com/quotes/i/871/rosabeth-moss-kanter-4386_coincidence_throughout-human-history-people-have-dev_1673783.jpg)   [Download](https://sms4smile.com/quotes/i/871/rosabeth-moss-kanter-4386_coincidence_throughout-human-history-people-have-dev_1673783.jpg) [Open image](https://sms4smile.com/quotes/i/871/rosabeth-moss-kanter-4386_coincidence_throughout-human-history-people-have-dev_1673783.jpg)

> “Throughout human history, people have developed strong loyalties to traditions, rituals, and symbols. In the most effective organizations, they are not only respected but celebrated. It is no coincidence that the most highly admired corporations are also among the most profitable. Why? Because everyone involved is committed to certain non-negotiable core values. Traditions keep them alive. Rituals such as special occasions reaffirm them. Symbols serve as constant reminders of their enduring importance.”

[Rosabeth Moss Kanter](https://sms4smile.com/quotes/author/rosabeth-moss-kanter/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Strong, shared traditions, rituals, and symbols bind people to core values, boosting engagement and profitability.

**In simple terms:** Values thrive when celebrated through rituals and symbols.

Key Takeaway

Cultivate and honor organizational traditions.

Themes

culture values engagement

Mood

inspirational optimistic

Type

leadership business

When to use this quote

- corporate meetings
- brand campaigns
- team-building events

Key Concepts

organizational behavior symbolic interaction

Questions to Reflect On

- How can you balance tradition with change?
- What symbols best reflect your core values?

A Different Perspective

Overemphasis on tradition can stifle innovation.

★ ★ ★ ★ ★   No ratings yet

[Coincidence](https://sms4smile.com/quotes/about/coincidence/) [Core values](https://sms4smile.com/quotes/about/core-values/) [Culture](https://sms4smile.com/quotes/about/culture/) [History](https://sms4smile.com/quotes/about/history/) [Loyalty](https://sms4smile.com/quotes/about/loyalty/) [People](https://sms4smile.com/quotes/about/people/) [Ritual](https://sms4smile.com/quotes/about/ritual/) [Special occasion](https://sms4smile.com/quotes/about/special-occasion/) [Tradition](https://sms4smile.com/quotes/about/tradition/) [Values](https://sms4smile.com/quotes/about/values/)

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## More by Rosabeth Moss Kanter

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