--- title: "Meaning & Key Takeaway of: Once you have a very, very large budget…" description: "\"Once you have a very, very large budget, you actually look for expensive things to spend it on.\" — Rory Sutherland" image: "https://sms4smile.com/quotes/i/a03/rory-sutherland-52120_budgets_once-you-have-a-very-very-large-budget-y_1207664.jpg" --- # Once you have a very, very large budget, you actually look… ![“Once you have a very, very large budget, you actually look for expensive things to spend it on.” quote by Rory Sutherland](https://sms4smile.com/quotes/i/a03/rory-sutherland-52120_budgets_once-you-have-a-very-very-large-budget-y_1207664.jpg) [Download](https://sms4smile.com/quotes/i/a03/rory-sutherland-52120_budgets_once-you-have-a-very-very-large-budget-y_1207664.jpg) [Open image](https://sms4smile.com/quotes/i/a03/rory-sutherland-52120_budgets_once-you-have-a-very-very-large-budget-y_1207664.jpg) > “Once you have a very, very large budget, you actually look for expensive things to spend it on.” [Rory Sutherland](https://sms4smile.com/quotes/author/rory-sutherland/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Highlights paradox where abundant resources lead to seeking costly, often unnecessary, expenditures. **In simple terms:** Big budgets cause wasteful spending. Key Takeaway Set clear priorities before spending. Themes economics consumer behavior budgeting Mood analytical critical Type financial behavioral When to use this quote - corporate budgeting - personal finance - government spending Key Concepts diminishing returns status signaling Questions to Reflect On - What truly adds value to your spending? - How can you avoid unnecessary luxury purchases? A Different Perspective Risk of overemphasis on cost over value. ★ ★ ★ ★ ★ No ratings yet [Budgets](https://sms4smile.com/quotes/about/budgets/) [Expensive](https://sms4smile.com/quotes/about/expensive/) [Expensive Things](https://sms4smile.com/quotes/about/expensive-things-560800/) [Inspiration](https://sms4smile.com/quotes/about/inspiration/) [Large Budget](https://sms4smile.com/quotes/about/large-budget-2057342/) [Look Expensive](https://sms4smile.com/quotes/about/look-expensive-326220/) [Looks](https://sms4smile.com/quotes/about/looks/) [Motivation](https://sms4smile.com/quotes/about/motivation/) [Rich](https://sms4smile.com/quotes/about/rich/) [Spend](https://sms4smile.com/quotes/about/spend/) [Things Spend](https://sms4smile.com/quotes/about/things-spend-1141979/) ## Related quotes > [Today couture has to be expensive, but it shouldn’t look expensive.](https://sms4smile.com/quotes/karl-lagerfeld/today-couture-has-to-be-expensive-but-it-shouldn-t-look-expensive/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I absolutely think that hand-drawn animation is valid and I actually hope to do one in the future with a large budget.](https://sms4smile.com/quotes/brad-bird/i-absolutely-think-that-hand-drawn-animation-is-valid-and-i-actually/) [Brad Bird](https://sms4smile.com/quotes/author/brad-bird/) > [I'm not attracted to expensive things.](https://sms4smile.com/quotes/roger-mcguinn/i-m-not-attracted-to-expensive-things/) [Roger McGuinn](https://sms4smile.com/quotes/author/roger-mcguinn/) > [Im not attracted to expensive things.](https://sms4smile.com/quotes/roger-mcguinn/im-not-attracted-to-expensive-things/) [Roger McGuinn](https://sms4smile.com/quotes/author/roger-mcguinn/) > [Why, then, if expensive things cannot bring us remarkable joy, are we so powerfully drawn to them?](https://sms4smile.com/quotes/alain-de-botton/why-then-if-expensive-things-cannot-bring-us-remarkable-joy-are-we-so/) [Alain de Botton](https://sms4smile.com/quotes/author/alain-de-botton/) > [Don't kill yourself because you wanna look expensive. Most guys don't even know the difference between brazillian hair,Mongolian hair, Malaysia hair, Indian hair and…](https://sms4smile.com/quotes/anne-nwakama/don-t-kill-yourself-because-you-wanna-look-expensive-most-guys-don-t/) [Anne Nwakama](https://sms4smile.com/quotes/author/anne-nwakama/) > [Money does not make you look expensive, it’s taste.](https://sms4smile.com/quotes/zendaya/money-does-not-make-you-look-expensive-it-s-taste/) [Zendaya](https://sms4smile.com/quotes/author/zendaya/) > [Some couture collections have everything including the kitchen sink! Everything gets thrown on to make it look expensive. I find it grotesque when clothes…](https://sms4smile.com/quotes/alexander-mcqueen/some-couture-collections-have-everything-including-the-kitchen-sink/) [Alexander McQueen](https://sms4smile.com/quotes/author/alexander-mcqueen/) > [There are two types of girls: those that can make cheap clothes look expensive and those that make designer clothes look cheap.](https://sms4smile.com/quotes/lauren-santo-domingo/there-are-two-types-of-girls-those-that-can-make-cheap-clothes-look/) [Lauren Santo Domingo](https://sms4smile.com/quotes/author/lauren-santo-domingo/) > [Some couture collections have everything including the kitchen sink! Everything gets thrown on to make it look expensive.](https://sms4smile.com/quotes/alexander-mcqueen/some-couture-collections-have-everything-including-the-kitchen-sink-2/) [Alexander McQueen](https://sms4smile.com/quotes/author/alexander-mcqueen/) > [“I spend money on convenient, comfortable and luxurious things; I spend money on books too.”](https://sms4smile.com/quotes/amit-kalantri/i-spend-money-on-convenient-comfortable-and-luxurious-things-i-spend/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [“I believe the phrase you’re looking for is ‘too much money and not enough things to spend it on.”](https://sms4smile.com/quotes/elle-lothlorien/i-believe-the-phrase-you-re-looking-for-is-too-much-money-and-not/) [Elle Lothlorien](https://sms4smile.com/quotes/author/elle-lothlorien/) > [Don't spend money on things... spend money on experiences. You'll enjoy life a lot more!](https://sms4smile.com/quotes/ziad-k-abdelnour/don-t-spend-money-on-things-spend-money-on-experiences-you-ll-enjoy/) [Ziad K. Abdelnour](https://sms4smile.com/quotes/author/ziad-k-abdelnour/) > [Of all the things you can spend a lot of money on, the only things you expect to fail frequently are software and medicine.](https://sms4smile.com/quotes/jaron-lanier/of-all-the-things-you-can-spend-a-lot-of-money-on-the-only-things-you/) [Jaron Lanier](https://sms4smile.com/quotes/author/jaron-lanier/) > [I've got my eye on a few things to spend my money on. I've got my own bank card but I am really good…](https://sms4smile.com/quotes/justin-bieber/i-ve-got-my-eye-on-a-few-things-to-spend-my-money-on-i-ve-got-my-own/) [Justin Bieber](https://sms4smile.com/quotes/author/justin-bieber/) ## More by Rory Sutherland > [Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually ... once you reach a basic level of…](https://sms4smile.com/quotes/rory-sutherland/engineers-medical-people-scientific-people-have-an-obsession-with/) [Rory Sutherland](https://sms4smile.com/quotes/author/rory-sutherland/) > [When you can't smoke, if you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand…](https://sms4smile.com/quotes/rory-sutherland/when-you-can-t-smoke-if-you-stand-and-stare-out-of-the-window-on-your/) [Rory Sutherland](https://sms4smile.com/quotes/author/rory-sutherland/) > [Reality isn't a particularly good guide to human happiness.](https://sms4smile.com/quotes/rory-sutherland/reality-isn-t-a-particularly-good-guide-to-human-happiness/) [Rory Sutherland](https://sms4smile.com/quotes/author/rory-sutherland/) > [Google understood that if you're just a search engine, people assume you're a very, very good search engine.](https://sms4smile.com/quotes/rory-sutherland/google-understood-that-if-you-re-just-a-search-engine-people-assume/) [Rory Sutherland](https://sms4smile.com/quotes/author/rory-sutherland/) > [When you place a value on things like health, love, sex and other things, and learn to place a material value on what you've…](https://sms4smile.com/quotes/rory-sutherland/when-you-place-a-value-on-things-like-health-love-sex-and-other/) [Rory Sutherland](https://sms4smile.com/quotes/author/rory-sutherland/) > [Poetry is when you make new things familiar and familiar things new](https://sms4smile.com/quotes/rory-sutherland/poetry-is-when-you-make-new-things-familiar-and-familiar-things-new/) [Rory Sutherland](https://sms4smile.com/quotes/author/rory-sutherland/) [Explore all 7 Rory Sutherland quotes ](https://sms4smile.com/quotes/author/rory-sutherland/) ## More Budgets quotes > [The costs of the Bush-Obama wars in Iraq and Afghanistan are now estimated to run as high as $4.4 trillion - a major victory…](https://sms4smile.com/quotes/noam-chomsky/the-costs-of-the-bush-obama-wars-in-iraq-and-afghanistan-are-now/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [Right now we're concerned about budget. Right now we're concerned about the prospect of interest rate rise. We're concerned about government corruption, government handing…](https://sms4smile.com/quotes/amity-shlaes/right-now-we-re-concerned-about-budget-right-now-we-re-concerned/) [Amity Shlaes](https://sms4smile.com/quotes/author/amity-shlaes/) > [At times of recession, running a budget deficit is highly desirable. Once the economy begins to recover, you have to balance the budget. But…](https://sms4smile.com/quotes/george-soros/at-times-of-recession-running-a-budget-deficit-is-highly-desirable/) [George Soros](https://sms4smile.com/quotes/author/george-soros/) > [ Their \[the U.S.’s\] defense budget in absolute figures is almost 25 times bigger than Russia’s. 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We cannot heed the call of those who say it is time to furl the sail.…](https://sms4smile.com/quotes/edward-kennedy/sometimes-a-party-must-sail-against-the-wind-we-cannot-heed-the-call/) [Edward Kennedy](https://sms4smile.com/quotes/author/edward-kennedy/) > [America's military is second to none in the world. We're blessed with terrific soldiers, and extraordinary technology and intelligence. But the idea of a…](https://sms4smile.com/quotes/mitt-romney/america-s-military-is-second-to-none-in-the-world-we-re-blessed-with/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [The only way to learn on a zero dollar budget is to talk to people](https://sms4smile.com/quotes/drew-houston/the-only-way-to-learn-on-a-zero-dollar-budget-is-to-talk-to-people/) [Drew Houston](https://sms4smile.com/quotes/author/drew-houston/) > [The only features I've done have been on the lower-budget end, for what they were. It's really all about getting the best people aboard…](https://sms4smile.com/quotes/mick-garris/the-only-features-i-ve-done-have-been-on-the-lower-budget-end-for/) [Mick Garris](https://sms4smile.com/quotes/author/mick-garris/) > [The average family exists only on paper and its average budget is a fiction, invented by statisticians for the convenience of statisticians.](https://sms4smile.com/quotes/sylvia-porter/the-average-family-exists-only-on-paper-and-its-average-budget-is-a/) [Sylvia Porter](https://sms4smile.com/quotes/author/sylvia-porter/) > [Tachyon OPC+ is a natural extension of our market-winning Tachyon platform, giving customers a clear path to minimizing the OPC error budget and producing…](https://sms4smile.com/quotes/bill-vaughan/tachyon-opc-is-a-natural-extension-of-our-market-winning-tachyon/) [Bill Vaughan](https://sms4smile.com/quotes/author/bill-vaughan/) > [The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and…](https://sms4smile.com/quotes/john-kao/the-impresario-function-is-about-intervening-with-the-company-s-more/) [John Kao](https://sms4smile.com/quotes/author/john-kao/) > [I was the chairman of the Budget Committee and the lead architect the last time it happened in Washington, and when we did it…](https://sms4smile.com/quotes/john-kasich/i-was-the-chairman-of-the-budget-committee-and-the-lead-architect-the/) [John Kasich](https://sms4smile.com/quotes/author/john-kasich/) [Browse all 1,015 Budgets quotes ](https://sms4smile.com/quotes/about/budgets/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Once you have a very, very large budget, you actually look for expensive things to spend it on.", "creator": { "@type": "Person", "name": "Rory Sutherland" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/rory-sutherland/once-you-have-a-very-very-large-budget-you-actually-look-for/", "about": { "@type": "Thing", "name": "Budgets" }, "@id": "https://sms4smile.com/quotes/rory-sutherland/once-you-have-a-very-very-large-budget-you-actually-look-for/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a03/rory-sutherland-52120_budgets_once-you-have-a-very-very-large-budget-y_1207664.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a03/rory-sutherland-52120_budgets_once-you-have-a-very-very-large-budget-y_1207664.jpg", "url": "https://sms4smile.com/quotes/i/a03/rory-sutherland-52120_budgets_once-you-have-a-very-very-large-budget-y_1207664.jpg", "width": 1080, "height": 1080, "caption": "“Once you have a very, very large budget, you actually look for expensive things to spend it on.” — Rory Sutherland", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Rory Sutherland", "item": "https://sms4smile.com/quotes/author/rory-sutherland/" }, { "@type": "ListItem", "position": 4, "name": "Once you have a very, very...", "item": "https://sms4smile.com/quotes/rory-sutherland/once-you-have-a-very-very-large-budget-you-actually-look-for/" } ], "@id": "https://sms4smile.com/quotes/rory-sutherland/once-you-have-a-very-very-large-budget-you-actually-look-for/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```