--- title: "Meaning & Key Takeaway of: In the past ABC has made half-hearted…" description: "\"In the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something about news and I wasn't certain about what their real aim wa..." image: "https://sms4smile.com/quotes/i/be2/roone-arledge-25550_aim_in-the-past-abc-has-made-half-hearted-ef_161365.jpg" --- # In the past ABC has made half-hearted efforts or, worse… ![“In the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something about news and I wasn't certain about what their real aim was - nor am I now.” quote by Roone Arledge](https://sms4smile.com/quotes/i/be2/roone-arledge-25550_aim_in-the-past-abc-has-made-half-hearted-ef_161365.jpg) [Download](https://sms4smile.com/quotes/i/be2/roone-arledge-25550_aim_in-the-past-abc-has-made-half-hearted-ef_161365.jpg) [Open image](https://sms4smile.com/quotes/i/be2/roone-arledge-25550_aim_in-the-past-abc-has-made-half-hearted-ef_161365.jpg) > “In the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something about news and I wasn't certain about what their real aim was - nor am I now.” [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The organization has repeatedly engaged in superficial or insincere actions, leaving its true purpose unclear and untrustworthy. **In simple terms:** They've made half‑hearted, cosmetic attempts, hiding their real goals. Key Takeaway Question genuine intent before trusting. Themes trust authenticity leadership communication integrity Mood skeptical critical cautious Type observational analytical When to use this quote - corporate branding - policy making - media relations - public speaking Key Concepts Organizational behavior public perception strategic intent Questions to Reflect On - What evidence shows true commitment? - How can transparency be ensured? A Different Perspective Superficial actions can erode credibility and stakeholder confidence. ★ ★ ★ ★ ★ No ratings yet [Effort](https://sms4smile.com/quotes/about/effort/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [News](https://sms4smile.com/quotes/about/news/) [Past](https://sms4smile.com/quotes/about/past/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [I had to stay in the house a lot because my Mom didn't want to see me on the news. I wasn't a bad…](https://sms4smile.com/quotes/bam-adebayo/i-had-to-stay-in-the-house-a-lot-because-my-mom-didn-t-want-to-see-me/) [Bam Adebayo](https://sms4smile.com/quotes/author/bam-adebayo/) > [I have always been politically active and vaguely dissatisfied with the state of news, but I wasn't sure why.](https://sms4smile.com/quotes/thomas-sadoski/i-have-always-been-politically-active-and-vaguely-dissatisfied-with/) [Thomas Sadoski](https://sms4smile.com/quotes/author/thomas-sadoski/) > [I read rip-and-read news, but I wasn't a reporter. I was reading the wire, and the other thing was, I was reading commercials -…](https://sms4smile.com/quotes/mike-wallace/i-read-rip-and-read-news-but-i-wasn-t-a-reporter-i-was-reading-the/) [Mike Wallace](https://sms4smile.com/quotes/author/mike-wallace/) > [When the media had their monopoly and they determined what was news and what wasn't news and when they determined what commentary the news…](https://sms4smile.com/quotes/rush-limbaugh/when-the-media-had-their-monopoly-and-they-determined-what-was-news/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [“She could end up on the news if she wasn’t careful, with her face plastered on the back of milk jugs. Missing and too…](https://sms4smile.com/quotes/missy-lyons/she-could-end-up-on-the-news-if-she-wasn-t-careful-with-her-face/) [Missy Lyons](https://sms4smile.com/quotes/author/missy-lyons/) > [True worship doesn't put on a show or make a fuss; true worship isn't forced, isn't half-hearted, doesn't keep looking at its watch, doesn't…](https://sms4smile.com/quotes/n-t-wright-2/true-worship-doesn-t-put-on-a-show-or-make-a-fuss-true-worship-isn-t/) [N. T. Wright](https://sms4smile.com/quotes/author/n-t-wright-2/) > [I think our support for the EEC has been very half-hearted. You really cannot join any group of nations and spend all your time…](https://sms4smile.com/quotes/margaret-thatcher/i-think-our-support-for-the-eec-has-been-very-half-hearted-you-really/) [Margaret Thatcher](https://sms4smile.com/quotes/author/margaret-thatcher/) > [Surely all Americans have the right to give their money only to those causes which they support. But what kind of society has this…](https://sms4smile.com/quotes/christopher-mccandless/surely-all-americans-have-the-right-to-give-their-money-only-to-those/) [Christopher McCandless](https://sms4smile.com/quotes/author/christopher-mccandless/) > [I feel anything done half heartedly is a waste.](https://sms4smile.com/quotes/daisy-shah/i-feel-anything-done-half-heartedly-is-a-waste/) [Daisy Shah](https://sms4smile.com/quotes/author/daisy-shah/) > [I think Tony Blair has to come down on one side or the other. You can't be a half-hearted supporter of the possible attack…](https://sms4smile.com/quotes/simon-hoggart/i-think-tony-blair-has-to-come-down-on-one-side-or-the-other-you-can/) [Simon Hoggart](https://sms4smile.com/quotes/author/simon-hoggart/) > [The great thing in hitting is, not to be half-hearted about it; but when you make up your mind to hit, to do it…](https://sms4smile.com/quotes/w-g-grace/the-great-thing-in-hitting-is-not-to-be-half-hearted-about-it-but/) [W. G. Grace](https://sms4smile.com/quotes/author/w-g-grace/) > [Livin' my life in a slow hell Different girl everynight at the hotel I ain't seen the sunshine in three damn days Been fuelin'…](https://sms4smile.com/quotes/kid-rock/livin-my-life-in-a-slow-hell-different-girl-everynight-at-the-hotel-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [Religion? Yes, I know it well; I've heard its prayers and creeds, And seen men put them all to shame with poor, half-hearted deeds.…](https://sms4smile.com/quotes/henry-van-dyke/religion-yes-i-know-it-well-i-ve-heard-its-prayers-and-creeds-and/) [Henry Van Dyke](https://sms4smile.com/quotes/author/henry-van-dyke/) > [I don't think the music industry has done any damage to my faith - it's probably strengthened it because it's made me see how…](https://sms4smile.com/quotes/lecrae/i-don-t-think-the-music-industry-has-done-any-damage-to-my-faith-it-s/) [LeCrae](https://sms4smile.com/quotes/author/lecrae/) > [Those who cannot work with their hearts achieve but a hollow, half-hearted success that breeds bitterness all around.](https://sms4smile.com/quotes/anonymous/those-who-cannot-work-with-their-hearts-achieve-but-a-hollow-half/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Roone Arledge > [If you don't have the rights, you can't do the show.](https://sms4smile.com/quotes/roone-arledge/if-you-don-t-have-the-rights-you-can-t-do-the-show/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden…](https://sms4smile.com/quotes/roone-arledge/but-if-you-cover-the-world-series-on-the-news-or-do-a-feature-on-an/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [I don't expect to win every battle but I think Fred Pierce has enough respect for me that I can go fight my battles…](https://sms4smile.com/quotes/roone-arledge/i-don-t-expect-to-win-every-battle-but-i-think-fred-pierce-has-enough/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [I don't think any industry was ever as closely scrutinized and written about and constantly in the public eye as television.](https://sms4smile.com/quotes/roone-arledge/i-don-t-think-any-industry-was-ever-as-closely-scrutinized-and/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [I don't think the news department will have to lie down and play dead like it has in the past. By and large the…](https://sms4smile.com/quotes/roone-arledge/i-don-t-think-the-news-department-will-have-to-lie-down-and-play-dead/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [But unlike the setup in most organizations, where there's an administrator on top and creative people or doers underneath, I'm basically a doer and…](https://sms4smile.com/quotes/roone-arledge/but-unlike-the-setup-in-most-organizations-where-there-s-an/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you…](https://sms4smile.com/quotes/roone-arledge/television-is-a-powerful-medium-that-has-to-be-used-for-something/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [People also don't care about the daily comings and goings of diplomats and yet we must report it.](https://sms4smile.com/quotes/roone-arledge/people-also-don-t-care-about-the-daily-comings-and-goings-of/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [I don't think people realize the extent to which TV networks are hurt when they carry public broadcasting. I think the estimate is that…](https://sms4smile.com/quotes/roone-arledge/i-don-t-think-people-realize-the-extent-to-which-tv-networks-are-hurt/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [I'm sensitive about my image of being hard to reach.](https://sms4smile.com/quotes/roone-arledge/i-m-sensitive-about-my-image-of-being-hard-to-reach/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [I think we have erred on the side of being too conservative so far, to tell you the truth.](https://sms4smile.com/quotes/roone-arledge/i-think-we-have-erred-on-the-side-of-being-too-conservative-so-far-to/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [In fact, I had a series of offers which would have brought me a lot of money to make films and package TV programs.…](https://sms4smile.com/quotes/roone-arledge/in-fact-i-had-a-series-of-offers-which-would-have-brought-me-a-lot-of/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [People essentially like local news better than network news.](https://sms4smile.com/quotes/roone-arledge/people-essentially-like-local-news-better-than-network-news/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [The current wisdom now is that if the three networks are covering the news the same way the difference is the anchor people. I…](https://sms4smile.com/quotes/roone-arledge/the-current-wisdom-now-is-that-if-the-three-networks-are-covering-the/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) > [You can only make so much money in life and only enjoy so many creature comforts. The important thing is to do something meaningful-to…](https://sms4smile.com/quotes/roone-arledge/you-can-only-make-so-much-money-in-life-and-only-enjoy-so-many/) [Roone Arledge](https://sms4smile.com/quotes/author/roone-arledge/) [Explore all 23 Roone Arledge quotes ](https://sms4smile.com/quotes/author/roone-arledge/) ## More Aim quotes > [If you aim at nothing, you will hit it every time.](https://sms4smile.com/quotes/zig-ziglar/if-you-aim-at-nothing-you-will-hit-it-every-time/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [A good aim surveys the present state of experience of pupils, and forming a tentative plan of treatment, keeps the plan constantly in view…](https://sms4smile.com/quotes/john-dewey/a-good-aim-surveys-the-present-state-of-experience-of-pupils-and/) [John Dewey](https://sms4smile.com/quotes/author/john-dewey/) > [The Christian man must aim at that complete obedience to God in which life finds its highest happiness, its greatest good, its perfect consummation,…](https://sms4smile.com/quotes/william-barclay/the-christian-man-must-aim-at-that-complete-obedience-to-god-in-which/) [William Barclay](https://sms4smile.com/quotes/author/william-barclay/) > [ He \[an earnest young reporter\] seemed to share the view of many intelligent, well-educated, well-meaning people that, while adult literature may aim to be… ](https://sms4smile.com/quotes/katherine-paterson/he-an-earnest-young-reporter-seemed-to-share-the-view-of-many/) [Katherine Paterson](https://sms4smile.com/quotes/author/katherine-paterson/) > [In Bosnia, little children shot in the head by a guy who thinks it's okay to aim his gun at a child.](https://sms4smile.com/quotes/christiane-amanpour/in-bosnia-little-children-shot-in-the-head-by-a-guy-who-thinks-it-s/) [Christiane Amanpour](https://sms4smile.com/quotes/author/christiane-amanpour/) > [Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…](https://sms4smile.com/quotes/yves-behar/design-certainly-has-a-cosmetic-aesthetic-aim-it-always-aims-at/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [My aim was to make money for the bank. You lose track of the amounts involved when you are engaged in this kind of…](https://sms4smile.com/quotes/jerome-kerviel/my-aim-was-to-make-money-for-the-bank-you-lose-track-of-the-amounts/) [Jerome Kerviel](https://sms4smile.com/quotes/author/jerome-kerviel/) > [My only aim is to clock a time that everyone remembers.](https://sms4smile.com/quotes/hima-das/my-only-aim-is-to-clock-a-time-that-everyone-remembers/) [Hima Das](https://sms4smile.com/quotes/author/hima-das/) > [My main aim has always been to do good quality films with roles that have some substance. With Power and Beauty there were loads…](https://sms4smile.com/quotes/natasha-henstridge/my-main-aim-has-always-been-to-do-good-quality-films-with-roles-that/) [Natasha Henstridge](https://sms4smile.com/quotes/author/natasha-henstridge/) > [ I really enjoyed it - being involved in watching rushes and playback \[in "The Invisible Woman"\]. Ralph \[Fiennes\] was very open to my input,… ](https://sms4smile.com/quotes/felicity-jones/i-really-enjoyed-it-being-involved-in-watching-rushes-and-playback-in/) [Felicity Jones](https://sms4smile.com/quotes/author/felicity-jones/) > [My aim is to be counted among the top players.](https://sms4smile.com/quotes/babar-azam/my-aim-is-to-be-counted-among-the-top-players/) [Babar Azam](https://sms4smile.com/quotes/author/babar-azam/) > [The single aim of my life is that every child is: free to be a child, free to grow and develop, free to eat,…](https://sms4smile.com/quotes/kailash-satyarthi/the-single-aim-of-my-life-is-that-every-child-is-free-to-be-a-child/) [Kailash Satyarthi](https://sms4smile.com/quotes/author/kailash-satyarthi/) > [The aim of good prose words is to mean what they say. The aim of good poetical words is to mean what they do…](https://sms4smile.com/quotes/gilbert-k-chesterton/the-aim-of-good-prose-words-is-to-mean-what-they-say-the-aim-of-good/) [Gilbert K. Chesterton](https://sms4smile.com/quotes/author/gilbert-k-chesterton/) > [Prescribing hard work for the soft, or easy work for the hardy, is generally nonsense. What is always needed in any aim is right…](https://sms4smile.com/quotes/idries-shah/prescribing-hard-work-for-the-soft-or-easy-work-for-the-hardy-is/) [Idries Shah](https://sms4smile.com/quotes/author/idries-shah/) > [To be normal is the ultimate aim of the unsuccessful.](https://sms4smile.com/quotes/carl-jung/to-be-normal-is-the-ultimate-aim-of-the-unsuccessful/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) Browse all 3,047 Aim quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something about news and I wasn't certain about what their real aim was - nor am I now.", "creator": { "@type": "Person", "name": "Roone Arledge" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/roone-arledge/in-the-past-abc-has-made-half-hearted-efforts-or-worse-cosmetic/", "about": { "@type": "Thing", "name": "Aim" }, "@id": "https://sms4smile.com/quotes/roone-arledge/in-the-past-abc-has-made-half-hearted-efforts-or-worse-cosmetic/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/be2/roone-arledge-25550_aim_in-the-past-abc-has-made-half-hearted-ef_161365.jpg", "contentUrl": "https://sms4smile.com/quotes/i/be2/roone-arledge-25550_aim_in-the-past-abc-has-made-half-hearted-ef_161365.jpg", "url": "https://sms4smile.com/quotes/i/be2/roone-arledge-25550_aim_in-the-past-abc-has-made-half-hearted-ef_161365.jpg", "width": 1080, "height": 1080, "caption": "“In the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something about news and I…” — Roone Arledge", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Roone Arledge", "item": "https://sms4smile.com/quotes/author/roone-arledge/" }, { "@type": "ListItem", "position": 4, "name": "In the past ABC has made...", "item": "https://sms4smile.com/quotes/roone-arledge/in-the-past-abc-has-made-half-hearted-efforts-or-worse-cosmetic/" } ], "@id": "https://sms4smile.com/quotes/roone-arledge/in-the-past-abc-has-made-half-hearted-efforts-or-worse-cosmetic/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```