---
title: "Meaning & Key Takeaway of: What is clear is that consumers know a…"
description: "\"What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.\" — Ronald M. Shaich"
image: "https://sms4smile.com/quotes/i/90c/ronald-m-shaich-38427_calories_what-is-clear-is-that-consumers-know-a-c_2267341.jpg"
---

#  What is clear is that consumers know a calorie isn't a…

![“What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.” quote by Ronald M. Shaich](https://sms4smile.com/quotes/i/90c/ronald-m-shaich-38427_calories_what-is-clear-is-that-consumers-know-a-c_2267341.jpg)   [Download](https://sms4smile.com/quotes/i/90c/ronald-m-shaich-38427_calories_what-is-clear-is-that-consumers-know-a-c_2267341.jpg) [Open image](https://sms4smile.com/quotes/i/90c/ronald-m-shaich-38427_calories_what-is-clear-is-that-consumers-know-a-c_2267341.jpg)

> “What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.”

[Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He points out that calories differ in quality; some fats and proteins are beneficial, others are not.

**In simple terms:** Not all calories are equal; quality matters.

Key Takeaway

Choose nutrient‑dense foods.

Themes

nutrition health dietary quality

Mood

informative analytical

Type

educational practical

When to use this quote

- meal planning
- diet counseling
- public health policy

Key Concepts

macronutrient science energy balance food labeling

Questions to Reflect On

- How do you evaluate food quality?
- What role do micronutrients play?

A Different Perspective

Simplifying to “calorie isn’t a calorie” can mislead.

★ ★ ★ ★ ★   No ratings yet

[Consumers](https://sms4smile.com/quotes/about/consumers/) [Food](https://sms4smile.com/quotes/about/food/) [Protein](https://sms4smile.com/quotes/about/protein/)

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## More by Ronald M. Shaich

> [Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.](https://sms4smile.com/quotes/ronald-m-shaich/large-corporate-entities-are-more-untrusted-than-trusted-and-they-ve/)

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[Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/)

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Browse all 322 Calories quotes

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