--- title: "Meaning & Key Takeaway of: People really do want simpler, cleaner…" description: "\"People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.\" — Ronald M. Shaich" image: "https://sms4smile.com/quotes/i/295/ronald-m-shaich-38427_cleaners_people-really-do-want-simpler-cleaner-fo_701759.jpg" --- # People really do want simpler, cleaner food, but this… ![“People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.” quote by Ronald M. Shaich](https://sms4smile.com/quotes/i/295/ronald-m-shaich-38427_cleaners_people-really-do-want-simpler-cleaner-fo_701759.jpg) [Download](https://sms4smile.com/quotes/i/295/ronald-m-shaich-38427_cleaners_people-really-do-want-simpler-cleaner-fo_701759.jpg) [Open image](https://sms4smile.com/quotes/i/295/ronald-m-shaich-38427_cleaners_people-really-do-want-simpler-cleaner-fo_701759.jpg) > “People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.” [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers desire simple, clean foods; success relies on delivering quality, not just marketing. **In simple terms:** People want clean food, not hype. Key Takeaway Prioritize product integrity over branding. Themes food industry consumer behavior clean eating Mood pragmatic optimistic Type business educational When to use this quote - restaurant menus - packaged goods - health food startups Key Concepts marketing ethics product development Questions to Reflect On - How can companies balance simplicity with profitability? - What standards define “clean” food? A Different Perspective Cost and supply constraints can limit simplicity. ★ ★ ★ ★ ★ No ratings yet [Food](https://sms4smile.com/quotes/about/food/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.](https://sms4smile.com/quotes/sergio-zyman/if-your-marketing-is-not-delivering-consumers-to-the-cash-register/) [Sergio Zyman](https://sms4smile.com/quotes/author/sergio-zyman/) > [Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.](https://sms4smile.com/quotes/david-meerman-scott/instead-of-one-way-interruption-web-marketing-is-about-delivering/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [Growing up in Mexico, I know what real Mexican food is - and isn't.](https://sms4smile.com/quotes/marcela-valladolid/growing-up-in-mexico-i-know-what-real-mexican-food-is-and-isn-t/) [Marcela Valladolid](https://sms4smile.com/quotes/author/marcela-valladolid/) > [“Foreign food isn’t really my thing. I tasted whale once, and I was sick for a week.”](https://sms4smile.com/quotes/steen-langstrup/foreign-food-isn-t-really-my-thing-i-tasted-whale-once-and-i-was-sick/) [Steen Langstrup](https://sms4smile.com/quotes/author/steen-langstrup/) > [Instagramming photos of food isn't sexy.](https://sms4smile.com/quotes/kim-kardashian/instagramming-photos-of-food-isn-t-sexy/) [Kim Kardashian](https://sms4smile.com/quotes/author/kim-kardashian/) > [It's difficult to believe that people are still starving in this country because food isn't available.](https://sms4smile.com/quotes/ronald-reagan/it-s-difficult-to-believe-that-people-are-still-starving-in-this/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [Eating crappy food isn't a reward -- it's a punishment.](https://sms4smile.com/quotes/drew-carey/eating-crappy-food-isn-t-a-reward-it-s-a-punishment/) [Drew Carey](https://sms4smile.com/quotes/author/drew-carey/) > [“The most infuriating thing is the idea that ethnic food isn't already good enough because it goddamn is. We were fine before you came…](https://sms4smile.com/quotes/eddie-huang/the-most-infuriating-thing-is-the-idea-that-ethnic-food-isn-t-already/) [Eddie Huang](https://sms4smile.com/quotes/author/eddie-huang/) > [“Good food isn't just about the taste. It's about where and with whom you eat it.”](https://sms4smile.com/quotes/natsumi-ando/good-food-isn-t-just-about-the-taste-it-s-about-where-and-with-whom/) [Natsumi Ando](https://sms4smile.com/quotes/author/natsumi-ando/) > [You have to be a mindful eater. There has to be intention in what you do in your life if you're going to be…](https://sms4smile.com/quotes/jorge-cruise/you-have-to-be-a-mindful-eater-there-has-to-be-intention-in-what-you-2/) [Jorge Cruise](https://sms4smile.com/quotes/author/jorge-cruise/) > [Food still isn't my thing, but I've learned to respect its power and significance.](https://sms4smile.com/quotes/j-r-moehringer/food-still-isn-t-my-thing-but-i-ve-learned-to-respect-its-power-and/) [J. R. Moehringer](https://sms4smile.com/quotes/author/j-r-moehringer/) > [The food isn't too bad. It's very different from the food that the astronauts ate in the very early days of the space program.](https://sms4smile.com/quotes/sally-ride/the-food-isn-t-too-bad-it-s-very-different-from-the-food-that-the/) [Sally Ride](https://sms4smile.com/quotes/author/sally-ride/) > [When you eat pure food that isn't genetically modified, your physical and mental state does improve and it's worth the effort to make that…](https://sms4smile.com/quotes/laura-prepon/when-you-eat-pure-food-that-isn-t-genetically-modified-your-physical/) [Laura Prepon](https://sms4smile.com/quotes/author/laura-prepon/) > [I just hope Americans come to understand that food isn't something to be manipulated by our teeth and shoved down our gullet, that it's…](https://sms4smile.com/quotes/alice-waters/i-just-hope-americans-come-to-understand-that-food-isn-t-something-to/) [Alice Waters](https://sms4smile.com/quotes/author/alice-waters/) > [At the end of the day it's just food, isn't it? Just food.](https://sms4smile.com/quotes/marco-pierre-white/at-the-end-of-the-day-it-s-just-food-isn-t-it-just-food/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) ## More by Ronald M. Shaich > [Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.](https://sms4smile.com/quotes/ronald-m-shaich/large-corporate-entities-are-more-untrusted-than-trusted-and-they-ve/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [Delivery is about being more efficient, it's about numbers, and it's about extracting costs.](https://sms4smile.com/quotes/ronald-m-shaich/delivery-is-about-being-more-efficient-it-s-about-numbers-and-it-s/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [Behind discovery is delivery.](https://sms4smile.com/quotes/ronald-m-shaich/behind-discovery-is-delivery/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.](https://sms4smile.com/quotes/ronald-m-shaich/i-would-suggest-that-gluten-tends-to-be-tied-to-carbs-and-i-try-to/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you…](https://sms4smile.com/quotes/ronald-m-shaich/if-you-can-do-something-to-get-somebody-excited-not-everybody-but-if/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.](https://sms4smile.com/quotes/ronald-m-shaich/people-have-been-oversold-over-branded-overhyped-over-promised-and/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad…](https://sms4smile.com/quotes/ronald-m-shaich/what-is-clear-is-that-consumers-know-a-calorie-isn-t-a-calorie-there/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give…](https://sms4smile.com/quotes/ronald-m-shaich/unless-we-take-care-of-the-society-we-live-in-there-won-t-be-any/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [I often think of myself as the discoverer-in-chief.](https://sms4smile.com/quotes/ronald-m-shaich/i-often-think-of-myself-as-the-discoverer-in-chief/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [When companies start out, they figure out a better way to do something, and they're very relevant.](https://sms4smile.com/quotes/ronald-m-shaich/when-companies-start-out-they-figure-out-a-better-way-to-do-something/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) > [Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see…](https://sms4smile.com/quotes/ronald-m-shaich/food-is-not-simply-nutritional-cocaine-that-i-m-injecting-in-my-body/) [Ronald M. Shaich](https://sms4smile.com/quotes/author/ronald-m-shaich/) [Explore all 12 Ronald M. Shaich quotes ](https://sms4smile.com/quotes/author/ronald-m-shaich/) ## More Cleaners quotes > [If lawyers are disbarred and clergymen defrocked, doesn't it follow that electricians can be delighted, musicians denoted, cowboys deranged, models deposed, tree surgeons debarked,…](https://sms4smile.com/quotes/steven-wright/if-lawyers-are-disbarred-and-clergymen-defrocked-doesn-t-it-follow/) [Steven Wright](https://sms4smile.com/quotes/author/steven-wright/) > [It's a floor cleaner and a dessert topping.](https://sms4smile.com/quotes/jane-curtin/it-s-a-floor-cleaner-and-a-dessert-topping/) [Jane Curtin](https://sms4smile.com/quotes/author/jane-curtin/) > [It's a topsy-turvy world in which a country can import the same amount of ice-cream, toilet paper and other goods to trading partners as…](https://sms4smile.com/quotes/andrew-simms/it-s-a-topsy-turvy-world-in-which-a-country-can-import-the-same/) [Andrew Simms](https://sms4smile.com/quotes/author/andrew-simms/) > [ \[Americans\] can't understand that the water in our toilet is cleaner than 880 million have access to. ](https://sms4smile.com/quotes/matt-damon/americans-can-t-understand-that-the-water-in-our-toilet-is-cleaner/) [Matt Damon](https://sms4smile.com/quotes/author/matt-damon/) > [I am Woman, here me roar...of is that my vacuum cleaner?](https://sms4smile.com/quotes/liz-carpenter/i-am-woman-here-me-roar-of-is-that-my-vacuum-cleaner/) [Liz Carpenter](https://sms4smile.com/quotes/author/liz-carpenter/) > [The only thing that scares me in the tech area is that it moves so fast that you have to be ready to invest…](https://sms4smile.com/quotes/daymond-john/the-only-thing-that-scares-me-in-the-tech-area-is-that-it-moves-so/) [Daymond John](https://sms4smile.com/quotes/author/daymond-john/) > [ Any small business owner wears many hats. We \[New View Window Cleaning\] are the salesman, bookkeeper, scheduler, cleaner, customer complaint department, etc. If you… ](https://sms4smile.com/quotes/tony-evans/any-small-business-owner-wears-many-hats-we-new-view-window-cleaning/) [Tony Evans](https://sms4smile.com/quotes/author/tony-evans/) > [We must all move shoulder to shoulder in a unified front to show this administration that the true majority of people are willing to…](https://sms4smile.com/quotes/leonardo-dicaprio/we-must-all-move-shoulder-to-shoulder-in-a-unified-front-to-show-this/) [Leonardo DiCaprio](https://sms4smile.com/quotes/author/leonardo-dicaprio/) > [I get to be the mayor of the capital city of the most polluting state of the most polluting country on the planet. ...…](https://sms4smile.com/quotes/will-wynn/i-get-to-be-the-mayor-of-the-capital-city-of-the-most-polluting-state/) Will Wynn > [I am an obsessive garage cleaner - my wife and the neighbors make fun of me. I remember that my father was the same…](https://sms4smile.com/quotes/chris-o-donnell/i-am-an-obsessive-garage-cleaner-my-wife-and-the-neighbors-make-fun/) [Chris O'Donnell](https://sms4smile.com/quotes/author/chris-o-donnell/) > [The easy glamour of the French Riviera in the late 1960s - inspired by Romy Schneider's character in La Piscine - mixed with garden…](https://sms4smile.com/quotes/tory-burch/the-easy-glamour-of-the-french-riviera-in-the-late-1960s-inspired-by/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [Marriage is like a vacuum cleaner. You stick it to your ear and it sucks out all your energy and ambition.](https://sms4smile.com/quotes/marlo-thomas/marriage-is-like-a-vacuum-cleaner-you-stick-it-to-your-ear-and-it/) [Marlo Thomas](https://sms4smile.com/quotes/author/marlo-thomas/) > [In 1966, while working on a feature about a Picasso exhibition at the Tel Aviv Museum of Art, I recorded the pre-opening preparations and…](https://sms4smile.com/quotes/micha-bar-am/in-1966-while-working-on-a-feature-about-a-picasso-exhibition-at-the/) Micha Bar-Am > [I've a neater, sweeter maiden in a cleaner, greener land!](https://sms4smile.com/quotes/rudyard-kipling/i-ve-a-neater-sweeter-maiden-in-a-cleaner-greener-land/) [Rudyard Kipling](https://sms4smile.com/quotes/author/rudyard-kipling/) > [We don't need women. There are plenty other things in the world to have sex with, just go to a sexaholics meeting and take…](https://sms4smile.com/quotes/chuck-palahniuk/we-don-t-need-women-there-are-plenty-other-things-in-the-world-to/) [Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/) Browse all 251 Cleaners quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.", "creator": { "@type": "Person", "name": "Ronald M. 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