--- title: "Meaning & Key Takeaway of: If you turn your back on a customer, you…" description: "\"If you turn your back on a customer, you turn your back on success.\" — Ron Kaufman" image: "https://sms4smile.com/quotes/i/20d/ron-kaufman-3154_customer_if-you-turn-your-back-on-a-customer-you_2824750.png" --- # If you turn your back on a customer, you turn your back on… ![“If you turn your back on a customer, you turn your back on success.” quote by Ron Kaufman](https://sms4smile.com/quotes/i/20d/ron-kaufman-3154_customer_if-you-turn-your-back-on-a-customer-you_2824750.png) [Download](https://sms4smile.com/quotes/i/20d/ron-kaufman-3154_customer_if-you-turn-your-back-on-a-customer-you_2824750.png) [Open image](https://sms4smile.com/quotes/i/20d/ron-kaufman-3154_customer_if-you-turn-your-back-on-a-customer-you_2824750.png) > “If you turn your back on a customer, you turn your back on success.” [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Emphasizes that neglecting customers leads to business failure. **In simple terms:** Ignoring customers harms success. Key Takeaway Prioritize customer relationships. Themes customer service business success trust Mood pragmatic inspirational Type business motivational When to use this quote - sales strategy - leadership training - customer support Key Concepts relationship management customer retention Questions to Reflect On - How can businesses balance profit and service? - What practices build lasting customer loyalty? A Different Perspective Short-term gains may tempt neglect of service. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Success](https://sms4smile.com/quotes/about/success/) ## Related quotes > [When you stop talking, you've lost your customer. When you turn your back, you've lost her.](https://sms4smile.com/quotes/estee-lauder/when-you-stop-talking-you-ve-lost-your-customer-when-you-turn-your/) [Estee Lauder](https://sms4smile.com/quotes/author/estee-lauder/) > [If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.](https://sms4smile.com/quotes/leo-burnett/if-you-can-t-turn-yourself-into-your-customer-you-probably-shouldn-t/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney.](https://sms4smile.com/quotes/richard-branson/a-complaint-is-a-chance-to-turn-a-customer-into-a-lifelong-friend-i/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [May all of your previous failures turn into success this month. And may all your problems be solved.](https://sms4smile.com/quotes/mercy-pheona/may-all-of-your-previous-failures-turn-into-success-this-month-and/) [Mercy Pheona](https://sms4smile.com/quotes/author/mercy-pheona/) > [“On no account should you entertain being a victim of your own circumstances. When unexpected failure occurs, you can turn it into success.”](https://sms4smile.com/quotes/israelmore-ayivor/on-no-account-should-you-entertain-being-a-victim-of-your-own/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [Many times we lose the courage,, When the next turn is success waiting for us](https://sms4smile.com/quotes/mak-786/many-times-we-lose-the-courage-when-the-next-turn-is-success-waiting/) Mak\_786 > [If you want to be successful,first accept failures and turn them into success](https://sms4smile.com/quotes/rawal-panhwar/if-you-want-to-be-successful-first-accept-failures-and-turn-them-into/) Rawal Panhwar > [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [When a customer asks what no one else has ever asked, pay close attention.](https://sms4smile.com/quotes/ron-kaufman/when-a-customer-asks-what-no-one-else-has-ever-asked-pay-close/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Give your customers what they want today, and help them see tomorrow.](https://sms4smile.com/quotes/ron-kaufman/give-your-customers-what-they-want-today-and-help-them-see-tomorrow/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Silent customers can be deadly. Encourage them to complain.](https://sms4smile.com/quotes/ron-kaufman/silent-customers-can-be-deadly-encourage-them-to-complain/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Sometimes we become so expert in our own domain, we forget that customers may be less familiar.](https://sms4smile.com/quotes/ron-kaufman/sometimes-we-become-so-expert-in-our-own-domain-we-forget-that/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Developing great employees attracts great customers.](https://sms4smile.com/quotes/ron-kaufman/developing-great-employees-attracts-great-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Good customers want good quality service. Great customers want it even more.](https://sms4smile.com/quotes/ron-kaufman/good-customers-want-good-quality-service-great-customers-want-it-even/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) ## More by Ron Kaufman > [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Convince people and you win their minds. Inspire people and you win their hearts.](https://sms4smile.com/quotes/ron-kaufman/convince-people-and-you-win-their-minds-inspire-people-and-you-win/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The most valuable person is the one who cherishes the value in others.](https://sms4smile.com/quotes/ron-kaufman/the-most-valuable-person-is-the-one-who-cherishes-the-value-in-others/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Good customers want good quality service. Great customers want it even more.](https://sms4smile.com/quotes/ron-kaufman/good-customers-want-good-quality-service-great-customers-want-it-even/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Acting after being asked is compliance. Acting without being asked is kindness.](https://sms4smile.com/quotes/ron-kaufman/acting-after-being-asked-is-compliance-acting-without-being-asked-is/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Are you moving forward, or just moving?](https://sms4smile.com/quotes/ron-kaufman/are-you-moving-forward-or-just-moving/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Create a compelling service vision. When people want to, they will.](https://sms4smile.com/quotes/ron-kaufman/create-a-compelling-service-vision-when-people-want-to-they-will/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [A great leader makes what is visible in their mind, visible to all.](https://sms4smile.com/quotes/ron-kaufman/a-great-leader-makes-what-is-visible-in-their-mind-visible-to-all/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Developing great employees attracts great customers.](https://sms4smile.com/quotes/ron-kaufman/developing-great-employees-attracts-great-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Plans turn promises into results and dreams into realities.](https://sms4smile.com/quotes/ron-kaufman/plans-turn-promises-into-results-and-dreams-into-realities/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Sometimes we become so expert in our own domain, we forget that customers may be less familiar.](https://sms4smile.com/quotes/ron-kaufman/sometimes-we-become-so-expert-in-our-own-domain-we-forget-that/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Silent customers can be deadly. Encourage them to complain.](https://sms4smile.com/quotes/ron-kaufman/silent-customers-can-be-deadly-encourage-them-to-complain/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [If you want to be the best, find the best in others.](https://sms4smile.com/quotes/ron-kaufman/if-you-want-to-be-the-best-find-the-best-in-others/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [When you see the need, take the action.](https://sms4smile.com/quotes/ron-kaufman/when-you-see-the-need-take-the-action/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Never rest on past success. Create something better.](https://sms4smile.com/quotes/ron-kaufman/never-rest-on-past-success-create-something-better/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) [Explore all 138 Ron Kaufman quotes ](https://sms4smile.com/quotes/author/ron-kaufman/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you turn your back on a customer, you turn your back on success.", "creator": { "@type": "Person", "name": "Ron Kaufman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ron-kaufman/if-you-turn-your-back-on-a-customer-you-turn-your-back-on-success/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/ron-kaufman/if-you-turn-your-back-on-a-customer-you-turn-your-back-on-success/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/20d/ron-kaufman-3154_customer_if-you-turn-your-back-on-a-customer-you_2824750.png", "contentUrl": "https://sms4smile.com/quotes/i/20d/ron-kaufman-3154_customer_if-you-turn-your-back-on-a-customer-you_2824750.png", "url": "https://sms4smile.com/quotes/i/20d/ron-kaufman-3154_customer_if-you-turn-your-back-on-a-customer-you_2824750.png", "width": 1080, "height": 1080, "caption": "“If you turn your back on a customer, you turn your back on success.” — Ron Kaufman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ron Kaufman", "item": "https://sms4smile.com/quotes/author/ron-kaufman/" }, { "@type": "ListItem", "position": 4, "name": "If you turn your back on...", "item": "https://sms4smile.com/quotes/ron-kaufman/if-you-turn-your-back-on-a-customer-you-turn-your-back-on-success/" } ], "@id": "https://sms4smile.com/quotes/ron-kaufman/if-you-turn-your-back-on-a-customer-you-turn-your-back-on-success/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```