--- title: "Meaning & Key Takeaway of: Good customers want good quality service…" description: "\"Good customers want good quality service. Great customers want it even more.\" — Ron Kaufman" image: "https://sms4smile.com/quotes/i/33c/ron-kaufman-3154_culture_good-customers-want-good-quality-service_204189.png" --- # Good customers want good quality service. Great customers… ![“Good customers want good quality service. Great customers want it even more.” quote by Ron Kaufman](https://sms4smile.com/quotes/i/33c/ron-kaufman-3154_culture_good-customers-want-good-quality-service_204189.png) [Download](https://sms4smile.com/quotes/i/33c/ron-kaufman-3154_culture_good-customers-want-good-quality-service_204189.png) [Open image](https://sms4smile.com/quotes/i/33c/ron-kaufman-3154_culture_good-customers-want-good-quality-service_204189.png) > “Good customers want good quality service. Great customers want it even more.” [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Basic customers expect quality service; exceptional customers demand even higher standards. **In simple terms:** Good customers want quality; great customers want more. Key Takeaway Exceed expectations for top customers. Themes customer service quality excellence Mood strategic motivational Type advice philosophical When to use this quote - hospitality - retail - B2B services - online support - membership programs Key Concepts service excellence customer loyalty value creation Questions to Reflect On - How to balance service for all tiers? - What incentives keep great customers engaged? A Different Perspective Focusing only on top customers can neglect broader base. ★ ★ ★ ★ ★ No ratings yet [Culture](https://sms4smile.com/quotes/about/culture/) [Customer](https://sms4smile.com/quotes/about/customer/) [Excellence](https://sms4smile.com/quotes/about/excellence/) [Quality](https://sms4smile.com/quotes/about/quality/) [Quality service](https://sms4smile.com/quotes/about/quality-service/) [Service](https://sms4smile.com/quotes/about/service/) [Service culture](https://sms4smile.com/quotes/about/service-culture/) ## Related quotes > [Developing great employees attracts great customers.](https://sms4smile.com/quotes/ron-kaufman/developing-great-employees-attracts-great-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Preparation is good, but customers need results.](https://sms4smile.com/quotes/ron-kaufman/preparation-is-good-but-customers-need-results/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The longer you wait, the harder it is to provide outstanding customer service.](https://sms4smile.com/quotes/bill-davidow/the-longer-you-wait-the-harder-it-is-to-provide-outstanding-customer/) Bill Davidow > [Being on par in terms of price and quality only gets you into the game. Service wins the game.](https://sms4smile.com/quotes/tony-alessandra/being-on-par-in-terms-of-price-and-quality-only-gets-you-into-the/) [Tony Alessandra](https://sms4smile.com/quotes/author/tony-alessandra/) > [The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of…](https://sms4smile.com/quotes/sam-walton/the-secret-of-successful-retailing-is-to-give-your-customers-what-2/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Give your customers what they want today, and help them see tomorrow.](https://sms4smile.com/quotes/ron-kaufman/give-your-customers-what-they-want-today-and-help-them-see-tomorrow/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.](https://sms4smile.com/quotes/philip-kotler/good-customers-are-an-asset-which-when-wellmanaged-and-served-will/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [I had confidence that as long as we did our work well and were good to our customers, there would be no limit to…](https://sms4smile.com/quotes/sam-walton/i-had-confidence-that-as-long-as-we-did-our-work-well-and-were-good/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good…](https://sms4smile.com/quotes/jeff-bezos/you-have-to-use-your-judgment-in-cases-like-that-we-say-let-s-be/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [EBay is a great company. There are a lot of good assets and good customers, and the U.S. people love it.](https://sms4smile.com/quotes/jack-ma/ebay-is-a-great-company-there-are-a-lot-of-good-assets-and-good/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [What is good for our customers is also in the long run good for us.](https://sms4smile.com/quotes/ingvar-kamprad/what-is-good-for-our-customers-is-also-in-the-long-run-good-for-us/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [Sure, we loaned money to build hotels and casinos in Las Vegas. So what? 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Inspire people and you win their hearts.](https://sms4smile.com/quotes/ron-kaufman/convince-people-and-you-win-their-minds-inspire-people-and-you-win/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) ## More by Ron Kaufman > [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Convince people and you win their minds. Inspire people and you win their hearts.](https://sms4smile.com/quotes/ron-kaufman/convince-people-and-you-win-their-minds-inspire-people-and-you-win/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The most valuable person is the one who cherishes the value in others.](https://sms4smile.com/quotes/ron-kaufman/the-most-valuable-person-is-the-one-who-cherishes-the-value-in-others/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Acting after being asked is compliance. Acting without being asked is kindness.](https://sms4smile.com/quotes/ron-kaufman/acting-after-being-asked-is-compliance-acting-without-being-asked-is/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Are you moving forward, or just moving?](https://sms4smile.com/quotes/ron-kaufman/are-you-moving-forward-or-just-moving/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Create a compelling service vision. When people want to, they will.](https://sms4smile.com/quotes/ron-kaufman/create-a-compelling-service-vision-when-people-want-to-they-will/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [A great leader makes what is visible in their mind, visible to all.](https://sms4smile.com/quotes/ron-kaufman/a-great-leader-makes-what-is-visible-in-their-mind-visible-to-all/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Developing great employees attracts great customers.](https://sms4smile.com/quotes/ron-kaufman/developing-great-employees-attracts-great-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Plans turn promises into results and dreams into realities.](https://sms4smile.com/quotes/ron-kaufman/plans-turn-promises-into-results-and-dreams-into-realities/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Sometimes we become so expert in our own domain, we forget that customers may be less familiar.](https://sms4smile.com/quotes/ron-kaufman/sometimes-we-become-so-expert-in-our-own-domain-we-forget-that/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Silent customers can be deadly. Encourage them to complain.](https://sms4smile.com/quotes/ron-kaufman/silent-customers-can-be-deadly-encourage-them-to-complain/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [If you want to be the best, find the best in others.](https://sms4smile.com/quotes/ron-kaufman/if-you-want-to-be-the-best-find-the-best-in-others/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [When you see the need, take the action.](https://sms4smile.com/quotes/ron-kaufman/when-you-see-the-need-take-the-action/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Never rest on past success. Create something better.](https://sms4smile.com/quotes/ron-kaufman/never-rest-on-past-success-create-something-better/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Be confident enough to encourage confidence in others.](https://sms4smile.com/quotes/ron-kaufman/be-confident-enough-to-encourage-confidence-in-others/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) [Explore all 138 Ron Kaufman quotes ](https://sms4smile.com/quotes/author/ron-kaufman/) ## More Culture quotes > [What sets worlds in motion is the interplay of differences, their attractions and repulsions. Life is plurality, death is uniformity. 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It gives you…](https://sms4smile.com/quotes/rose-ayling-ellis/in-the-hearing-world-i-m-constantly-having-to-lip-read-and-trying-to/) [Rose Ayling-Ellis](https://sms4smile.com/quotes/author/rose-ayling-ellis/) > [I was born and raised in Orlando, where the economy and culture has been powerfully shaped by tourism, and so I've long been interested…](https://sms4smile.com/quotes/laura-van-den-berg/i-was-born-and-raised-in-orlando-where-the-economy-and-culture-has/) [Laura van den Berg](https://sms4smile.com/quotes/author/laura-van-den-berg/) > [Our times demand the declaration of the world's resources as the common heritage of all people.](https://sms4smile.com/quotes/jacque-fresco/our-times-demand-the-declaration-of-the-world-s-resources-as-the/) [Jacque Fresco](https://sms4smile.com/quotes/author/jacque-fresco/) > [The U.S.-Mexican border es un herida abierta where the Third World grates against the first and bleeds. And before a scab forms it hemorrhages…](https://sms4smile.com/quotes/gloria-e-anzald-a/the-u-s-mexican-border-es-un-herida-abierta-where-the-third-world/) [Gloria E. Anzaldúa](https://sms4smile.com/quotes/author/gloria-e-anzald-a/) > [What it comes down to for me is this: Will the technologies of communication in our culture, serve to enlighten us and help us…](https://sms4smile.com/quotes/roger-waters/what-it-comes-down-to-for-me-is-this-will-the-technologies-of/) [Roger Waters](https://sms4smile.com/quotes/author/roger-waters/) > [I think it's useful to experience other types of dance and other cultures, and the life of a classical dancer these days is certainly…](https://sms4smile.com/quotes/deborah-bull/i-think-it-s-useful-to-experience-other-types-of-dance-and-other/) [Deborah Bull](https://sms4smile.com/quotes/author/deborah-bull/) > [In the movie, the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs...…](https://sms4smile.com/quotes/neil-degrasse-tyson/in-the-movie-the-stars-above-the-ship-bear-no-correspondence-to-any/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [It is not my intention to explain Turkey, its culture and its problems. My literature has a universal concern: I want to bring people…](https://sms4smile.com/quotes/orhan-pamuk/it-is-not-my-intention-to-explain-turkey-its-culture-and-its-problems/) [Orhan Pamuk](https://sms4smile.com/quotes/author/orhan-pamuk/) > [I don't think the distinction between high and low culture exists anymore.](https://sms4smile.com/quotes/jeremy-scott/i-don-t-think-the-distinction-between-high-and-low-culture-exists/) [Jeremy Scott](https://sms4smile.com/quotes/author/jeremy-scott/) > [You get below the Mason-Dixon line and you have some of the best music, culture, the two races, the literature, and it's so rich.](https://sms4smile.com/quotes/robert-duvall/you-get-below-the-mason-dixon-line-and-you-have-some-of-the-best/) [Robert Duvall](https://sms4smile.com/quotes/author/robert-duvall/) > [It is proposed that a form of free dialogue may well be one of the most effective ways of investigating the crisis which faces…](https://sms4smile.com/quotes/david-bohm/it-is-proposed-that-a-form-of-free-dialogue-may-well-be-one-of-the/) [David Bohm](https://sms4smile.com/quotes/author/david-bohm/) > [“Being grounded in your lifelong culture and your personal perspective, you are comfortable with the way you see things and may believe it is…](https://sms4smile.com/quotes/susan-c-young/being-grounded-in-your-lifelong-culture-and-your-personal-perspective/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) [Browse all 15,940 Culture quotes ](https://sms4smile.com/quotes/about/culture/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Good customers want good quality service. 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