--- title: "Meaning & Key Takeaway of: It's very, very rare you find something…" description: "\"It's very, very rare you find something really original and also because a lot of original stuff, most of the time has no chance, because it's so expen..." image: "https://sms4smile.com/quotes/i/01e/roland-emmerich-16132_awareness_it-s-very-very-rare-you-find-something-r_1900936.jpg" --- # It's very, very rare you find something really original… ![“It's very, very rare you find something really original and also because a lot of original stuff, most of the time has no chance, because it's so expensive to make something famous or put it in people's head that it's the one to see, it's like awareness has to be almost like at 80% or 90% if you…” quote by Roland Emmerich](https://sms4smile.com/quotes/i/01e/roland-emmerich-16132_awareness_it-s-very-very-rare-you-find-something-r_1900936.jpg) [Download](https://sms4smile.com/quotes/i/01e/roland-emmerich-16132_awareness_it-s-very-very-rare-you-find-something-r_1900936.jpg) [Open image](https://sms4smile.com/quotes/i/01e/roland-emmerich-16132_awareness_it-s-very-very-rare-you-find-something-r_1900936.jpg) > “It's very, very rare you find something really original and also because a lot of original stuff, most of the time has no chance, because it's so expensive to make something famous or put it in people's head that it's the one to see, it's like awareness has to be almost like at 80% or 90% if you make an expensive summer movie and that's very hard to do with anything an the White House naturally is in itself some sort of a trademark.” [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Original ideas often fail to gain traction because they require massive exposure and investment to become widely recognized. **In simple terms:** Original work needs huge exposure to succeed. Key Takeaway Invest in broad, high‑impact promotion. Themes creativity media recognition exposure commercialization Mood frustrated optimistic Type observational analytical When to use this quote - film production - marketing campaigns - indie projects - viral content Key Concepts cultural diffusion market dynamics brand equity Questions to Reflect On - How can creators break through attention overload? - What low‑cost strategies can amplify originality? A Different Perspective Even with big budgets, audience attention is fragmented, limiting impact. ★ ★ ★ ★ ★ No ratings yet [Awareness](https://sms4smile.com/quotes/about/awareness/) [Chance](https://sms4smile.com/quotes/about/chance/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Expensive](https://sms4smile.com/quotes/about/expensive/) [Expensive Make](https://sms4smile.com/quotes/about/expensive-make-715289/) [Film](https://sms4smile.com/quotes/about/film/) [Hard](https://sms4smile.com/quotes/about/hard/) [House](https://sms4smile.com/quotes/about/house/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Make Expensive](https://sms4smile.com/quotes/about/make-expensive-1848662/) [Make Famous](https://sms4smile.com/quotes/about/make-famous/) [Original Stuff](https://sms4smile.com/quotes/about/original-stuff-2805649/) [Originals](https://sms4smile.com/quotes/about/originals/) [People](https://sms4smile.com/quotes/about/people/) [Rare Really](https://sms4smile.com/quotes/about/rare-really-900319/) [Stuff](https://sms4smile.com/quotes/about/stuff/) [Summer](https://sms4smile.com/quotes/about/summer/) [Trademarks](https://sms4smile.com/quotes/about/trademarks/) [White](https://sms4smile.com/quotes/about/white/) [White house](https://sms4smile.com/quotes/about/white-house/) ## Related quotes > [ I took the original stuff that I read as standalone \[in The Flash\]. I didn't have anything to refer to, so to me it… ](https://sms4smile.com/quotes/tom-felton/i-took-the-original-stuff-that-i-read-as-standalone-in-the-flash-i/) [Tom Felton](https://sms4smile.com/quotes/author/tom-felton/) > [Anyone who has any kind of success in Hollywood wants to make more expensive movies and spend more money, be bigger. I think it's…](https://sms4smile.com/quotes/jason-blum/anyone-who-has-any-kind-of-success-in-hollywood-wants-to-make-more/) [Jason Blum](https://sms4smile.com/quotes/author/jason-blum/) > [I hope to make the most expensive movie in history at some point!](https://sms4smile.com/quotes/dean-devlin/i-hope-to-make-the-most-expensive-movie-in-history-at-some-point/) [Dean Devlin](https://sms4smile.com/quotes/author/dean-devlin/) > [The way you deal with bullies is you change their economic equation. Make it more expensive for them to hassle you.](https://sms4smile.com/quotes/reid-hoffman/the-way-you-deal-with-bullies-is-you-change-their-economic-equation/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [There's a science fiction project we really want to make, but it's very expensive. Hopefully it will happen.](https://sms4smile.com/quotes/anonymous/there-s-a-science-fiction-project-we-really-want-to-make-but-it-s/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [That's part of the problem, the overkill. And when they make it complicated, they make it expensive and so then you can no longer…](https://sms4smile.com/quotes/michele-bachmann/that-s-part-of-the-problem-the-overkill-and-when-they-make-it/) [Michele Bachmann](https://sms4smile.com/quotes/author/michele-bachmann/) > [It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you…](https://sms4smile.com/quotes/stella-mccartney/it-s-more-expensive-for-me-to-make-my-shoes-i-don-t-use-animal-based/) [Stella McCartney](https://sms4smile.com/quotes/author/stella-mccartney/) > [Other effects in the show included models of the ships which were extremely expensive to make. We used to do our shots in front…](https://sms4smile.com/quotes/gil-gerard/other-effects-in-the-show-included-models-of-the-ships-which-were/) [Gil Gerard](https://sms4smile.com/quotes/author/gil-gerard/) > [Happiness can't be bought. It would be way too expensive. You have to make your own.](https://sms4smile.com/quotes/anonymous/happiness-can-t-be-bought-it-would-be-way-too-expensive-you-have-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I think if you do something effectively whether you're the lover or the comic or the action guy or the villain like I play;…](https://sms4smile.com/quotes/christopher-walken/i-think-if-you-do-something-effectively-whether-you-re-the-lover-or/) [Christopher Walken](https://sms4smile.com/quotes/author/christopher-walken/) > [It's tremendously expensive to make a record on the basis of writing checks.](https://sms4smile.com/quotes/ry-cooder/it-s-tremendously-expensive-to-make-a-record-on-the-basis-of-writing/) [Ry Cooder](https://sms4smile.com/quotes/author/ry-cooder/) > [Summer blockbusters are very expensive to make. They have things that have to be expensive, such as 600 effects shots or CG characters that…](https://sms4smile.com/quotes/ang-lee/summer-blockbusters-are-very-expensive-to-make-they-have-things-that/) [Ang Lee](https://sms4smile.com/quotes/author/ang-lee/) > [As it turns out, it's really expensive to make movies, much more than records.](https://sms4smile.com/quotes/cass-mccombs/as-it-turns-out-it-s-really-expensive-to-make-movies-much-more-than/) [Cass McCombs](https://sms4smile.com/quotes/author/cass-mccombs/) > [Comedies are just never that expensive quite frankly. They really aren't. We aren't doing green screen shooting, so even Hangover II in Bangkok might…](https://sms4smile.com/quotes/todd-phillips/comedies-are-just-never-that-expensive-quite-frankly-they-really-aren/) [Todd Phillips](https://sms4smile.com/quotes/author/todd-phillips/) > [It's rare to get a really truly wonderfully written, acted and produced sci-fi show, period.](https://sms4smile.com/quotes/richard-hatch/it-s-rare-to-get-a-really-truly-wonderfully-written-acted-and/) [Richard Hatch](https://sms4smile.com/quotes/author/richard-hatch/) ## More by Roland Emmerich > [ I was, it was very high. Especially with international (box office), we did something that I didn't think this movie \["2012"\] would do. I… ](https://sms4smile.com/quotes/roland-emmerich/i-was-it-was-very-high-especially-with-international-box-office-we/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [I also, since we have digital cameras, the blue screen composites are so good that I would rather shoot on a stage than there,…](https://sms4smile.com/quotes/roland-emmerich/i-also-since-we-have-digital-cameras-the-blue-screen-composites-are/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [ In the end \[of the "2012"\], there were no ships, no water, no nothing. Only the interiors \[were real\]. Everything else had to be… ](https://sms4smile.com/quotes/roland-emmerich/in-the-end-of-the-2012-there-were-no-ships-no-water-no-nothing-only/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [Nobody makes movies bad on purpose.](https://sms4smile.com/quotes/roland-emmerich/nobody-makes-movies-bad-on-purpose/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [I'm finished with destroying for a while. It's not like I'm running around saying, 'What else can I destroy?'](https://sms4smile.com/quotes/roland-emmerich/i-m-finished-with-destroying-for-a-while-it-s-not-like-i-m-running/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [We have certain things where we know they exist or "everybody knows they exist," but naturally nobody can photograph them, because they are so…](https://sms4smile.com/quotes/roland-emmerich/we-have-certain-things-where-we-know-they-exist-or-everybody-knows/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [ Dean \[Devlin, Emmerich's partner on "Independence Day"\] and I always said that we'd only do it when we had a really good story that… ](https://sms4smile.com/quotes/roland-emmerich/dean-devlin-emmerich-s-partner-on-independence-day-and-i-always-said/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [A lot of stuff in Wikipedia is not true, and that goes for a lot of people. I sometimes think, "How can that happen?"…](https://sms4smile.com/quotes/roland-emmerich/a-lot-of-stuff-in-wikipedia-is-not-true-and-that-goes-for-a-lot-of/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [I was actually privately in the White House like invited by Clinton to screen 'Independence Day,' so I know how the private residence looks.…](https://sms4smile.com/quotes/roland-emmerich/i-was-actually-privately-in-the-white-house-like-invited-by-clinton/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [I knew that Jaye Davidson would not last because of that. I really liked him and thought he had incredible screen presence and talent,…](https://sms4smile.com/quotes/roland-emmerich/i-knew-that-jaye-davidson-would-not-last-because-of-that-i-really/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [I'm doing a much smaller movie. It's set in Germany and it's a totally different subject matter. I'm trying to break it up.](https://sms4smile.com/quotes/roland-emmerich/i-m-doing-a-much-smaller-movie-it-s-set-in-germany-and-it-s-a-totally/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [It doesn't really matter if this movie's a success or not, because it's already out there.](https://sms4smile.com/quotes/roland-emmerich/it-doesn-t-really-matter-if-this-movie-s-a-success-or-not-because-it/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [If you want to assemble the same people, then you have a big problem.](https://sms4smile.com/quotes/roland-emmerich/if-you-want-to-assemble-the-same-people-then-you-have-a-big-problem/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [I'm only a stupid filmmaker.](https://sms4smile.com/quotes/roland-emmerich/i-m-only-a-stupid-filmmaker/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) > [There are many more good stories about Jaye Davidson.](https://sms4smile.com/quotes/roland-emmerich/there-are-many-more-good-stories-about-jaye-davidson/) [Roland Emmerich](https://sms4smile.com/quotes/author/roland-emmerich/) [Explore all 41 Roland Emmerich quotes ](https://sms4smile.com/quotes/author/roland-emmerich/) ## More Awareness quotes > [An enlightened awareness is within each one of us, right at this moment. This enlightened awareness is truly unborn and marvellously illuminating; and everything…](https://sms4smile.com/quotes/bankei-yotaku/an-enlightened-awareness-is-within-each-one-of-us-right-at-this/) [Bankei Yotaku](https://sms4smile.com/quotes/author/bankei-yotaku/) > [We have a fear of facing ourselves. That is the obstacle. Experiencing the innermost core of our existence is very embarrassing to a lot…](https://sms4smile.com/quotes/chogyam-trungpa/we-have-a-fear-of-facing-ourselves-that-is-the-obstacle-experiencing/) [Chogyam Trungpa](https://sms4smile.com/quotes/author/chogyam-trungpa/) > [Listening is a very active awareness of the coming together of at least two lives. Listening, as far as I'm concerned, is certainly a…](https://sms4smile.com/quotes/fred-rogers/listening-is-a-very-active-awareness-of-the-coming-together-of-at/) [Fred Rogers](https://sms4smile.com/quotes/author/fred-rogers/) > [“In the worldly life, due to maadakta (intoxication of the ego of ‘I am Chandubhai’), one has completely lost awareness of everything about one’s…](https://sms4smile.com/quotes/dada-bhagwan/in-the-worldly-life-due-to-maadakta-intoxication-of-the-ego-of-i-am/) [Dada Bhagwan](https://sms4smile.com/quotes/author/dada-bhagwan/) > [A tree is a self: it is 'unseen shaping' more than it is leaves or bark, roots or cellulose or fruit ... What this…](https://sms4smile.com/quotes/brian-swimme/a-tree-is-a-self-it-is-unseen-shaping-more-than-it-is-leaves-or-bark/) [Brian Swimme](https://sms4smile.com/quotes/author/brian-swimme/) > [I know the importance of highly trained awareness of the “moment” and the immediate and intuitive response of the photographer. It should be obvious…](https://sms4smile.com/quotes/ansel-adams/i-know-the-importance-of-highly-trained-awareness-of-the-moment-and/) [Ansel Adams](https://sms4smile.com/quotes/author/ansel-adams/) > [The thing about living alone is that it gives you a lot of time to think. You don't necessarily reach any conclusions, because wisdom…](https://sms4smile.com/quotes/jonathan-tropper/the-thing-about-living-alone-is-that-it-gives-you-a-lot-of-time-to/) [Jonathan Tropper](https://sms4smile.com/quotes/author/jonathan-tropper/) > [“It is not so much about fighting against the ego; it is more about harmonizing with it.”](https://sms4smile.com/quotes/grace-sara/it-is-not-so-much-about-fighting-against-the-ego-it-is-more-about/) [Grace Sara](https://sms4smile.com/quotes/author/grace-sara/) > [I'm part of a team that raises millions of dollars and raises awareness of HIV and AIDS all over the world.](https://sms4smile.com/quotes/linda-evangelista/i-m-part-of-a-team-that-raises-millions-of-dollars-and-raises/) [Linda Evangelista](https://sms4smile.com/quotes/author/linda-evangelista/) > [“Don’t turn your face away. Once you’ve seen, you can no longer act like you don’t know. Open your eyes to the truth. It’s…](https://sms4smile.com/quotes/vashti-quiroz-vega/don-t-turn-your-face-away-once-you-ve-seen-you-can-no-longer-act-like/) [Vashti Quiroz-Vega](https://sms4smile.com/quotes/author/vashti-quiroz-vega/) > [“No one has any right to tell you that the way you perceive yourself is wrong. Because by doing so, they also discourage the…](https://sms4smile.com/quotes/kamand-kojouri/no-one-has-any-right-to-tell-you-that-the-way-you-perceive-yourself/) [Kamand Kojouri](https://sms4smile.com/quotes/author/kamand-kojouri/) > [Sometimes I am a collector of data, and only a collector, and am likely to be gross and miserly, piling up notes, pleased with…](https://sms4smile.com/quotes/charles-fort/sometimes-i-am-a-collector-of-data-and-only-a-collector-and-am-likely/) [Charles Fort](https://sms4smile.com/quotes/author/charles-fort/) > [The bird with the thorn in its breast, it follows an immutable law; it is driven by it knows not what to impale itself,…](https://sms4smile.com/quotes/colleen-mccullough/the-bird-with-the-thorn-in-its-breast-it-follows-an-immutable-law-it/) [Colleen McCullough](https://sms4smile.com/quotes/author/colleen-mccullough/) > [Seeking means: to have a goal; but finding means: to be free, to be receptive, to have no goal. You, O worthy one, are…](https://sms4smile.com/quotes/anonymous/seeking-means-to-have-a-goal-but-finding-means-to-be-free-to-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Human freedom involves our capacity to pause between the stimulus and response and, in that pause, to choose the one response toward which we…](https://sms4smile.com/quotes/rollo-may/human-freedom-involves-our-capacity-to-pause-between-the-stimulus-and/) [Rollo May](https://sms4smile.com/quotes/author/rollo-may/) [Browse all 4,768 Awareness quotes ](https://sms4smile.com/quotes/about/awareness/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It's very, very rare you find something really original and also because a lot of original stuff, most of the time has no chance, because it's so expensive to make something famous or put it in people's head that it's the one to see, it's like awareness has to be almost like at 80% or 90% if you make an expensive summer movie and that's very hard to do with anything an the White House naturally is in itself some sort of a trademark.", "creator": { "@type": "Person", "name": "Roland Emmerich" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/roland-emmerich/it-s-very-very-rare-you-find-something-really-original-and-also/", "about": { "@type": "Thing", "name": "Awareness" }, "@id": "https://sms4smile.com/quotes/roland-emmerich/it-s-very-very-rare-you-find-something-really-original-and-also/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/01e/roland-emmerich-16132_awareness_it-s-very-very-rare-you-find-something-r_1900936.jpg", "contentUrl": "https://sms4smile.com/quotes/i/01e/roland-emmerich-16132_awareness_it-s-very-very-rare-you-find-something-r_1900936.jpg", "url": "https://sms4smile.com/quotes/i/01e/roland-emmerich-16132_awareness_it-s-very-very-rare-you-find-something-r_1900936.jpg", "width": 1080, "height": 1080, "caption": "“It's very, very rare you find something really original and also because a lot of original stuff, most of…” — Roland Emmerich", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Roland Emmerich", "item": "https://sms4smile.com/quotes/author/roland-emmerich/" }, { "@type": "ListItem", "position": 4, "name": "It's very, very rare you find...", "item": "https://sms4smile.com/quotes/roland-emmerich/it-s-very-very-rare-you-find-something-really-original-and-also/" } ], "@id": "https://sms4smile.com/quotes/roland-emmerich/it-s-very-very-rare-you-find-something-really-original-and-also/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```