--- title: "Meaning & Key Takeaway of: I know my audience, and they, in turn…" description: "\"I know my audience, and they, in turn, know my cinema. When I pick a subject, it's for a family audience. I shoot and edit my films keeping them in min..." image: "https://sms4smile.com/quotes/i/ffd/rohit-shetty-16361_about_i-know-my-audience-and-they-in-turn-know_2278985.jpg" --- # I know my audience, and they, in turn, know my cinema… ![“I know my audience, and they, in turn, know my cinema. When I pick a subject, it's for a family audience. I shoot and edit my films keeping them in mind. I'm dead sure about the product that bears my name.” quote by Rohit Shetty](https://sms4smile.com/quotes/i/ffd/rohit-shetty-16361_about_i-know-my-audience-and-they-in-turn-know_2278985.jpg) [Download](https://sms4smile.com/quotes/i/ffd/rohit-shetty-16361_about_i-know-my-audience-and-they-in-turn-know_2278985.jpg) [Open image](https://sms4smile.com/quotes/i/ffd/rohit-shetty-16361_about_i-know-my-audience-and-they-in-turn-know_2278985.jpg) > “I know my audience, and they, in turn, know my cinema. When I pick a subject, it's for a family audience. I shoot and edit my films keeping them in mind. I'm dead sure about the product that bears my name.” [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He tailors his films to family audiences, aligning subject choice and style with their expectations. **In simple terms:** He makes movies for families, keeping them in mind. Key Takeaway Create content that resonates with your target audience. Themes cinema audience focus family entertainment Mood analytical creative Type professional inspirational When to use this quote - advertising - film festivals - streaming platforms Key Concepts marketing storytelling brand identity Questions to Reflect On - How do you balance audience needs with artistic vision? - What defines a ‘family audience’ for you? A Different Perspective Audience expectations can limit creative experimentation. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Bears](https://sms4smile.com/quotes/about/bears/) [Cinema](https://sms4smile.com/quotes/about/cinema/) [Family](https://sms4smile.com/quotes/about/family/) [Film](https://sms4smile.com/quotes/about/film/) [Films](https://sms4smile.com/quotes/about/films/) [Mind](https://sms4smile.com/quotes/about/mind/) [Psychology](https://sms4smile.com/quotes/about/psychology/) ## Related quotes > [Everyone to me has to pick a subject to talk about in music if you're going to be a writer.](https://sms4smile.com/quotes/barry-white/everyone-to-me-has-to-pick-a-subject-to-talk-about-in-music-if-you-re/) [Barry White](https://sms4smile.com/quotes/author/barry-white/) > [When I write, I keep the family audience in mind. I ensure there's no vulgarity, as families are coming into the theatres, and there's…](https://sms4smile.com/quotes/rohit-shetty/when-i-write-i-keep-the-family-audience-in-mind-i-ensure-there-s-no/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [I did not know much about cinema and acting.](https://sms4smile.com/quotes/srinidhi-shetty/i-did-not-know-much-about-cinema-and-acting/) [Srinidhi Shetty](https://sms4smile.com/quotes/author/srinidhi-shetty/) > [My sense of cinema improved slowly as I started watching South cinema, got to know that cinema is much appreciated here.](https://sms4smile.com/quotes/wamiqa-gabbi/my-sense-of-cinema-improved-slowly-as-i-started-watching-south-cinema/) [Wamiqa Gabbi](https://sms4smile.com/quotes/author/wamiqa-gabbi/) > [We can't keep thinking in a limited way about what cinema is. We still don't know what cinema is. Maybe cinema could only really…](https://sms4smile.com/quotes/martin-scorsese/we-can-t-keep-thinking-in-a-limited-way-about-what-cinema-is-we-still/) [Martin Scorsese](https://sms4smile.com/quotes/author/martin-scorsese/) > [I guess we've had a very close relationship because I don't pretend to know about cinema and I think I do know a bit…](https://sms4smile.com/quotes/andrew-lloyd-webber/i-guess-we-ve-had-a-very-close-relationship-because-i-don-t-pretend/) [Andrew Lloyd Webber](https://sms4smile.com/quotes/author/andrew-lloyd-webber/) > [I don't know if cinema can change society, but if it can make us show some empathy, that's a good start.](https://sms4smile.com/quotes/shriya-saran/i-don-t-know-if-cinema-can-change-society-but-if-it-can-make-us-show/) [Shriya Saran](https://sms4smile.com/quotes/author/shriya-saran/) > [I now have two different audiences. There's the one that has been watching my action films for 20 years, and the American family audience.…](https://sms4smile.com/quotes/jackie-chan/i-now-have-two-different-audiences-there-s-the-one-that-has-been/) [Jackie Chan](https://sms4smile.com/quotes/author/jackie-chan/) > [With my family as my audience, I used to sing, dance, and reenact every scene from 'Grease,' 'Newsies' and 'Les Miserables' as many times…](https://sms4smile.com/quotes/torrey-devitto/with-my-family-as-my-audience-i-used-to-sing-dance-and-reenact-every/) [Torrey DeVitto](https://sms4smile.com/quotes/author/torrey-devitto/) > [The film is a romance with songs and dances, aimed at a family audience.](https://sms4smile.com/quotes/sanjay-dutt/the-film-is-a-romance-with-songs-and-dances-aimed-at-a-family-audience/) [Sanjay Dutt](https://sms4smile.com/quotes/author/sanjay-dutt/) > ['Billy Elliot' prides itself on being a family show, and it made sense to specifically cater to a family audience with an earlier evening…](https://sms4smile.com/quotes/eric-fellner/billy-elliot-prides-itself-on-being-a-family-show-and-it-made-sense/) [Eric Fellner](https://sms4smile.com/quotes/author/eric-fellner/) > [My whole family was in 'Into the West' as a pioneer family; they're in the audience in 'The Great Debaters.' My family's been getting…](https://sms4smile.com/quotes/glen-powell/my-whole-family-was-in-into-the-west-as-a-pioneer-family-they-re-in/) [Glen Powell](https://sms4smile.com/quotes/author/glen-powell/) > [My kids are my No. 1 priority. Theyre the light in my everyday life. The sunshine. The miracle. Those eyes. Those smiles. At the…](https://sms4smile.com/quotes/thalia/my-kids-are-my-no-1-priority-theyre-the-light-in-my-everyday-life-the/) [Thalia](https://sms4smile.com/quotes/author/thalia/) > [Home gigs can be hard because it's an odd collision. More than anything, I feel self-conscious when my family are in the audience. I'm…](https://sms4smile.com/quotes/dylan-moran/home-gigs-can-be-hard-because-it-s-an-odd-collision-more-than/) [Dylan Moran](https://sms4smile.com/quotes/author/dylan-moran/) > [If you've been fortunate enough to do a film that appeals to the entire family, that's the audience that's probably going to come back…](https://sms4smile.com/quotes/julie-andrews/if-you-ve-been-fortunate-enough-to-do-a-film-that-appeals-to-the/) [Julie Andrews](https://sms4smile.com/quotes/author/julie-andrews/) ## More by Rohit Shetty > [My audience loves seeing me pump large amounts of money into action and sets. And it works. I'm not saying that films made within…](https://sms4smile.com/quotes/rohit-shetty/my-audience-loves-seeing-me-pump-large-amounts-of-money-into-action/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [My films have become bilingual. When everyone saw 'Chennai Express,' they said it was a bilingual. But I am proud that 'Chennai Express' is…](https://sms4smile.com/quotes/rohit-shetty/my-films-have-become-bilingual-when-everyone-saw-chennai-express-they/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [Film making is an expensive, as well as a serious business. We should be able to entertain our audiences, who are fully aware of…](https://sms4smile.com/quotes/rohit-shetty/film-making-is-an-expensive-as-well-as-a-serious-business-we-should/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [Hema Malini and Nutan were my childhood crushes! I met Hemaji once when dad took me to the set of a film. Both these…](https://sms4smile.com/quotes/rohit-shetty/hema-malini-and-nutan-were-my-childhood-crushes-i-met-hemaji-once/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [When I was 16, I was like any other boy at that age who dreams of having a good physique.](https://sms4smile.com/quotes/rohit-shetty/when-i-was-16-i-was-like-any-other-boy-at-that-age-who-dreams-of/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [It used to hurt when people ran down my films. I used to feel inferior. I wouldn't go to parties or award functions because…](https://sms4smile.com/quotes/rohit-shetty/it-used-to-hurt-when-people-ran-down-my-films-i-used-to-feel-inferior/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [We are seeing a changed Mumbai, but having showcased Dharavi in 'Slum Dog Millionaire' brought shame and disgrace to our city. Whenever the firangs…](https://sms4smile.com/quotes/rohit-shetty/we-are-seeing-a-changed-mumbai-but-having-showcased-dharavi-in-slum/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [There are many critics who invite me on their show, and I have told them that when my film releases, you will give it…](https://sms4smile.com/quotes/rohit-shetty/there-are-many-critics-who-invite-me-on-their-show-and-i-have-told/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [When I write, I keep the family audience in mind. I ensure there's no vulgarity, as families are coming into the theatres, and there's…](https://sms4smile.com/quotes/rohit-shetty/when-i-write-i-keep-the-family-audience-in-mind-i-ensure-there-s-no/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [All my films have been criticised, but here I stand with six superhits and three 100-crore films!](https://sms4smile.com/quotes/rohit-shetty/all-my-films-have-been-criticised-but-here-i-stand-with-six-superhits/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [My grandmother and both my parents worked in Bollywood.](https://sms4smile.com/quotes/rohit-shetty/my-grandmother-and-both-my-parents-worked-in-bollywood/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [Since the first 'Singham,' many films have that kind of action. So we have to work harder to create something new.](https://sms4smile.com/quotes/rohit-shetty/since-the-first-singham-many-films-have-that-kind-of-action-so-we/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [My films are larger than life.](https://sms4smile.com/quotes/rohit-shetty/my-films-are-larger-than-life/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [By nature, I am a low-key person and like being behind the camera.](https://sms4smile.com/quotes/rohit-shetty/by-nature-i-am-a-low-key-person-and-like-being-behind-the-camera/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [My detractors are only accusing me of blowing up cars. 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As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/) [Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/) > [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/) [Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/) > [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/) [Lights](https://sms4smile.com/quotes/author/lights/) > [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' 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