--- title: "Meaning & Key Takeaway of: Even the multiplex audience wants this…" description: "\"Even the multiplex audience wants this flavour. No big-budget film can be a commercial hit until it does well both at multiplexes and single screens. '..." image: "https://sms4smile.com/quotes/i/be2/rohit-shetty-16361_audience_even-the-multiplex-audience-wants-this-f_3105106.jpg" --- # Even the multiplex audience wants this flavour. No… ![“Even the multiplex audience wants this flavour. No big-budget film can be a commercial hit until it does well both at multiplexes and single screens. 'Ghajini' and 'Dabangg' are examples.” quote by Rohit Shetty](https://sms4smile.com/quotes/i/be2/rohit-shetty-16361_audience_even-the-multiplex-audience-wants-this-f_3105106.jpg) [Download](https://sms4smile.com/quotes/i/be2/rohit-shetty-16361_audience_even-the-multiplex-audience-wants-this-f_3105106.jpg) [Open image](https://sms4smile.com/quotes/i/be2/rohit-shetty-16361_audience_even-the-multiplex-audience-wants-this-f_3105106.jpg) > “Even the multiplex audience wants this flavour. No big-budget film can be a commercial hit until it does well both at multiplexes and single screens. 'Ghajini' and 'Dabangg' are examples.” [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He argues that a movie must succeed in both large multiplexes and small single‑screen theaters to be truly commercial, using specific Indian films as examples. **In simple terms:** Broad appeal across theater types drives box‑office success. Key Takeaway Target all audiences for commercial hit. Themes film industry marketing audience segmentation Mood analytical pragmatic Type industry strategic When to use this quote - movie production - release planning - regional marketing Key Concepts economics distribution strategy Questions to Reflect On - How can filmmakers balance big‑budget appeal with local tastes? - What strategies expand reach to single‑screen viewers? A Different Perspective Focusing only on multiplexes may ignore rural audiences. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Bollywood](https://sms4smile.com/quotes/about/bollywood/) [Both](https://sms4smile.com/quotes/about/both/) [Budget Film](https://sms4smile.com/quotes/about/budget-film-359381/) [Cinema](https://sms4smile.com/quotes/about/cinema/) [Commercial](https://sms4smile.com/quotes/about/commercial/) [Commercial Hit](https://sms4smile.com/quotes/about/commercial-hit-1552066/) [Does](https://sms4smile.com/quotes/about/does/) [Even](https://sms4smile.com/quotes/about/even/) [Examples](https://sms4smile.com/quotes/about/examples/) [Film](https://sms4smile.com/quotes/about/film/) [Film Commercial](https://sms4smile.com/quotes/about/film-commercial-935815/) [Hit](https://sms4smile.com/quotes/about/hit/) [Multiplex Audience](https://sms4smile.com/quotes/about/multiplex-audience-4446002/) [Screens](https://sms4smile.com/quotes/about/screens/) [Screens Ghajini](https://sms4smile.com/quotes/about/screens-ghajini-5397972/) [Single](https://sms4smile.com/quotes/about/single/) [Until](https://sms4smile.com/quotes/about/until/) [Wants](https://sms4smile.com/quotes/about/wants/) [Well](https://sms4smile.com/quotes/about/well/) ## Related quotes > [We tend to say that some films are made for multiplex audience and some for single-screen theatres.](https://sms4smile.com/quotes/vicky-kaushal/we-tend-to-say-that-some-films-are-made-for-multiplex-audience-and/) [Vicky Kaushal](https://sms4smile.com/quotes/author/vicky-kaushal/) > [Commercial hit films such as 'Bajrangi Bhaijaan,' 'Talaash,' and 'Kick' had big superstars to sell them; that may not have been the case if…](https://sms4smile.com/quotes/nawazuddin-siddiqui/commercial-hit-films-such-as-bajrangi-bhaijaan-talaash-and-kick-had/) [Nawazuddin Siddiqui](https://sms4smile.com/quotes/author/nawazuddin-siddiqui/) > [What I really want is a commercial hit. If youre in a hit, youre suddenly a star, whether you acted well or not.](https://sms4smile.com/quotes/tanya-roberts/what-i-really-want-is-a-commercial-hit-if-youre-in-a-hit-youre/) [Tanya Roberts](https://sms4smile.com/quotes/author/tanya-roberts/) > [I am ecstatic that 'KPC' was a commercial hit and was critically acclaimed. The 60 days we shot for it were the best days…](https://sms4smile.com/quotes/sushant-singh-rajput/i-am-ecstatic-that-kpc-was-a-commercial-hit-and-was-critically/) [Sushant Singh Rajput](https://sms4smile.com/quotes/author/sushant-singh-rajput/) > [What I really want is a commercial hit. If you're in a hit, you're suddenly a star, whether you acted well or not.](https://sms4smile.com/quotes/tanya-roberts/what-i-really-want-is-a-commercial-hit-if-you-re-in-a-hit-you-re/) [Tanya Roberts](https://sms4smile.com/quotes/author/tanya-roberts/) > [Any actor will want his 100th film to be a commercial film, the biggest movie of his career.](https://sms4smile.com/quotes/raghava-lawrence/any-actor-will-want-his-100th-film-to-be-a-commercial-film-the/) [Raghava Lawrence](https://sms4smile.com/quotes/author/raghava-lawrence/) > [What is a commercial film? I think every film is commercial, as every film makes money.](https://sms4smile.com/quotes/ayushmann-khurrana/what-is-a-commercial-film-i-think-every-film-is-commercial-as-every/) [Ayushmann Khurrana](https://sms4smile.com/quotes/author/ayushmann-khurrana/) > [It is all about playing a challenging role, and whether a film is a commercial one or not does not really matter.](https://sms4smile.com/quotes/arfi-lamba/it-is-all-about-playing-a-challenging-role-and-whether-a-film-is-a/) [Arfi Lamba](https://sms4smile.com/quotes/author/arfi-lamba/) > [I would love to do anything from a really gritty, interesting, indie type film, to that commercial, bigger stuff.](https://sms4smile.com/quotes/meghan-markle/i-would-love-to-do-anything-from-a-really-gritty-interesting-indie/) [Meghan Markle](https://sms4smile.com/quotes/author/meghan-markle/) > [I try to preserve a certain amount of time away from the movies, so I don't allow time to do those smaller parts that…](https://sms4smile.com/quotes/harrison-ford/i-try-to-preserve-a-certain-amount-of-time-away-from-the-movies-so-i/) [Harrison Ford](https://sms4smile.com/quotes/author/harrison-ford/) > [Every film is made for a commercial purpose - to earn money at the box-office.](https://sms4smile.com/quotes/kay-kay-menon/every-film-is-made-for-a-commercial-purpose-to-earn-money-at-the-box/) [Kay Kay Menon](https://sms4smile.com/quotes/author/kay-kay-menon/) > [Ankhon Dekhi' is a different film for me because I have always done commercial movies.](https://sms4smile.com/quotes/sanjay-mishra/ankhon-dekhi-is-a-different-film-for-me-because-i-have-always-done/) [Sanjay Mishra](https://sms4smile.com/quotes/author/sanjay-mishra/) > [I don't make a division between an art film and commercial art.](https://sms4smile.com/quotes/joe-wright/i-don-t-make-a-division-between-an-art-film-and-commercial-art/) [Joe Wright](https://sms4smile.com/quotes/author/joe-wright/) > [I don't think people understand when you say you are making a micro-budget film that you are getting paid no money,](https://sms4smile.com/quotes/mary-elizabeth-winstead/i-don-t-think-people-understand-when-you-say-you-are-making-a-micro/) [Mary Elizabeth Winstead](https://sms4smile.com/quotes/author/mary-elizabeth-winstead/) > [What's frustrating to me is when, on a low-budget movie, people don't take chances. A big-budget movie, that script's your bible; nobody's going to…](https://sms4smile.com/quotes/lance-henriksen/what-s-frustrating-to-me-is-when-on-a-low-budget-movie-people-don-t/) [Lance Henriksen](https://sms4smile.com/quotes/author/lance-henriksen/) ## More by Rohit Shetty > [My audience loves seeing me pump large amounts of money into action and sets. And it works. I'm not saying that films made within…](https://sms4smile.com/quotes/rohit-shetty/my-audience-loves-seeing-me-pump-large-amounts-of-money-into-action/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [My films have become bilingual. When everyone saw 'Chennai Express,' they said it was a bilingual. But I am proud that 'Chennai Express' is…](https://sms4smile.com/quotes/rohit-shetty/my-films-have-become-bilingual-when-everyone-saw-chennai-express-they/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [Film making is an expensive, as well as a serious business. We should be able to entertain our audiences, who are fully aware of…](https://sms4smile.com/quotes/rohit-shetty/film-making-is-an-expensive-as-well-as-a-serious-business-we-should/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [Hema Malini and Nutan were my childhood crushes! I met Hemaji once when dad took me to the set of a film. Both these…](https://sms4smile.com/quotes/rohit-shetty/hema-malini-and-nutan-were-my-childhood-crushes-i-met-hemaji-once/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [When I was 16, I was like any other boy at that age who dreams of having a good physique.](https://sms4smile.com/quotes/rohit-shetty/when-i-was-16-i-was-like-any-other-boy-at-that-age-who-dreams-of/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [It used to hurt when people ran down my films. I used to feel inferior. I wouldn't go to parties or award functions because…](https://sms4smile.com/quotes/rohit-shetty/it-used-to-hurt-when-people-ran-down-my-films-i-used-to-feel-inferior/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [We are seeing a changed Mumbai, but having showcased Dharavi in 'Slum Dog Millionaire' brought shame and disgrace to our city. Whenever the firangs…](https://sms4smile.com/quotes/rohit-shetty/we-are-seeing-a-changed-mumbai-but-having-showcased-dharavi-in-slum/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [There are many critics who invite me on their show, and I have told them that when my film releases, you will give it…](https://sms4smile.com/quotes/rohit-shetty/there-are-many-critics-who-invite-me-on-their-show-and-i-have-told/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [When I write, I keep the family audience in mind. I ensure there's no vulgarity, as families are coming into the theatres, and there's…](https://sms4smile.com/quotes/rohit-shetty/when-i-write-i-keep-the-family-audience-in-mind-i-ensure-there-s-no/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [All my films have been criticised, but here I stand with six superhits and three 100-crore films!](https://sms4smile.com/quotes/rohit-shetty/all-my-films-have-been-criticised-but-here-i-stand-with-six-superhits/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [My grandmother and both my parents worked in Bollywood.](https://sms4smile.com/quotes/rohit-shetty/my-grandmother-and-both-my-parents-worked-in-bollywood/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [Since the first 'Singham,' many films have that kind of action. So we have to work harder to create something new.](https://sms4smile.com/quotes/rohit-shetty/since-the-first-singham-many-films-have-that-kind-of-action-so-we/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [My films are larger than life.](https://sms4smile.com/quotes/rohit-shetty/my-films-are-larger-than-life/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [By nature, I am a low-key person and like being behind the camera.](https://sms4smile.com/quotes/rohit-shetty/by-nature-i-am-a-low-key-person-and-like-being-behind-the-camera/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [My detractors are only accusing me of blowing up cars. What they have not realised is that my films have the potential to cross…](https://sms4smile.com/quotes/rohit-shetty/my-detractors-are-only-accusing-me-of-blowing-up-cars-what-they-have/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) [Explore all 40 Rohit Shetty quotes ](https://sms4smile.com/quotes/author/rohit-shetty/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Even the multiplex audience wants this flavour. No big-budget film can be a commercial hit until it does well both at multiplexes and single screens. 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