--- title: "Meaning & Key Takeaway of: When it comes to innovation, business has…" description: "\"When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.\" — Roge..." image: "https://sms4smile.com/quotes/i/91b/roger-martin-35362_business_when-it-comes-to-innovation-business-has_2022880.png" --- # When it comes to innovation, business has much to learn… ![“When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.” quote by Roger Martin](https://sms4smile.com/quotes/i/91b/roger-martin-35362_business_when-it-comes-to-innovation-business-has_2022880.png) [Download](https://sms4smile.com/quotes/i/91b/roger-martin-35362_business_when-it-comes-to-innovation-business-has_2022880.png) [Open image](https://sms4smile.com/quotes/i/91b/roger-martin-35362_business_when-it-comes-to-innovation-business-has_2022880.png) > “When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.” [Roger Martin](https://sms4smile.com/quotes/author/roger-martin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Business can learn from design’s iterative, prototype‑first approach to foster innovation. **In simple terms:** Design thinking boosts business innovation. Key Takeaway Adopt prototyping and iterative testing. Themes innovation design thinking business learning creativity Mood curious optimistic Type practical motivational When to use this quote - product development - marketing strategies - service design - team workshops Key Concepts prototype iteration user‑centered design Questions to Reflect On - How can you embed prototyping into your workflow? - What risks arise from rapid iteration? A Different Perspective May require cultural shift and resources. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Design](https://sms4smile.com/quotes/about/design/) [Design Philosophy](https://sms4smile.com/quotes/about/design-philosophy-671687/) [Design Shops](https://sms4smile.com/quotes/about/design-shops-3672501/) [Engineering](https://sms4smile.com/quotes/about/engineering/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Innovation Business](https://sms4smile.com/quotes/about/innovation-business-3672500/) [Learn Design](https://sms4smile.com/quotes/about/learn-design-3009090/) [Philosophy](https://sms4smile.com/quotes/about/philosophy/) [Philosophy Design](https://sms4smile.com/quotes/about/philosophy-design-3672502/) [Prototype](https://sms4smile.com/quotes/about/prototype/) [Shops](https://sms4smile.com/quotes/about/shops/) [Trying](https://sms4smile.com/quotes/about/trying/) ## Related quotes > [My passion for innovation and my interest in the 'business of science' has seen Biocon commercialize many innovative platforms and products.](https://sms4smile.com/quotes/kiran-mazumdar-shaw/my-passion-for-innovation-and-my-interest-in-the-business-of-science/) [Kiran Mazumdar-Shaw](https://sms4smile.com/quotes/author/kiran-mazumdar-shaw/) > [Nearly 100% of innovation-from business to politics-is inspired not by "market analysis" but by people who are supremely pissed off by the way things are.](https://sms4smile.com/quotes/tom-peters/nearly-100-of-innovation-from-business-to-politics-is-inspired-not-by/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [In art school, you learn that design is much more than the look and feel of something - it's the whole experience.](https://sms4smile.com/quotes/joe-gebbia/in-art-school-you-learn-that-design-is-much-more-than-the-look-and/) [Joe Gebbia](https://sms4smile.com/quotes/author/joe-gebbia/) > [Design is the key to everything. 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