--- title: "Meaning & Key Takeaway of: The two most fundamental strategic…" description: "\"The two most fundamental strategic choices are deciding where to play and how to win.\" — Roger Martin" image: "https://sms4smile.com/quotes/i/e41/roger-martin-35362_choices_the-two-most-fundamental-strategic-choic_2650942.png" --- # The two most fundamental strategic choices are deciding… ![“The two most fundamental strategic choices are deciding where to play and how to win.” quote by Roger Martin](https://sms4smile.com/quotes/i/e41/roger-martin-35362_choices_the-two-most-fundamental-strategic-choic_2650942.png) [Download](https://sms4smile.com/quotes/i/e41/roger-martin-35362_choices_the-two-most-fundamental-strategic-choic_2650942.png) [Open image](https://sms4smile.com/quotes/i/e41/roger-martin-35362_choices_the-two-most-fundamental-strategic-choic_2650942.png) > “The two most fundamental strategic choices are deciding where to play and how to win.” [Roger Martin](https://sms4smile.com/quotes/author/roger-martin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Identifies strategic choices: where to play and how to win. **In simple terms:** Strategy hinges on market choice and winning method. Key Takeaway Define clear strategic focus. Themes strategy business competition decision making Mood analytical pragmatic Type business educational When to use this quote - market entry - business planning - performance measurement Key Concepts strategic positioning value creation Questions to Reflect On - How to choose the right market? - What defines a winning approach? A Different Perspective May ignore execution complexities. ★ ★ ★ ★ ★ No ratings yet [Choices](https://sms4smile.com/quotes/about/choices/) [Decision making](https://sms4smile.com/quotes/about/decision-making/) [Play](https://sms4smile.com/quotes/about/play/) [Winning](https://sms4smile.com/quotes/about/winning/) ## Related quotes > [I couldn't live with myself if I thought that these big strategic choices for my generation were there, and I wasn't even making them…](https://sms4smile.com/quotes/tony-blair/i-couldn-t-live-with-myself-if-i-thought-that-these-big-strategic/) [Tony Blair](https://sms4smile.com/quotes/author/tony-blair/) > [The main issue was deciding what to play: Should it be old Ramones material or new material? 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