--- title: "Meaning & Key Takeaway of: Business people don't need to understand…" description: "\"Business people don't need to understand designers better. They need to be designers.\" — Roger Martin" image: "https://sms4smile.com/quotes/i/895/roger-martin-35362_business_business-people-don-t-need-to-understand_1603260.png" --- # Business people don't need to understand designers better… ![“Business people don't need to understand designers better. They need to be designers.” quote by Roger Martin](https://sms4smile.com/quotes/i/895/roger-martin-35362_business_business-people-don-t-need-to-understand_1603260.png) [Download](https://sms4smile.com/quotes/i/895/roger-martin-35362_business_business-people-don-t-need-to-understand_1603260.png) [Open image](https://sms4smile.com/quotes/i/895/roger-martin-35362_business_business-people-don-t-need-to-understand_1603260.png) > “Business people don't need to understand designers better. They need to be designers.” [Roger Martin](https://sms4smile.com/quotes/author/roger-martin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Business leaders must adopt design thinking rather than merely study designers. **In simple terms:** Leaders should think like designers. Key Takeaway Embrace design mindset. Themes leadership design thinking innovation strategy Mood practical motivational Type advice instructional When to use this quote - product development - organizational change - team workshops - strategic planning Key Concepts systems thinking creativity Questions to Reflect On - How can you cultivate design skills? - What barriers exist to thinking like a designer? A Different Perspective Design skills require training, not just adoption. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Business people](https://sms4smile.com/quotes/about/business-people/) [Design](https://sms4smile.com/quotes/about/design/) [Designers](https://sms4smile.com/quotes/about/designers/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [“Businesspeople don’t just need to understand designers better; they need to become designers.”](https://sms4smile.com/quotes/alexander-osterwalder/businesspeople-don-t-just-need-to-understand-designers-better-they/) [Alexander Osterwalder](https://sms4smile.com/quotes/author/alexander-osterwalder/) > [Designers can show us a better future, can present us with all kinds of new possibilities so that we can decide: Is this what…](https://sms4smile.com/quotes/warren-berger/designers-can-show-us-a-better-future-can-present-us-with-all-kinds/) [Warren Berger](https://sms4smile.com/quotes/author/warren-berger/) > [We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.](https://sms4smile.com/quotes/dieter-rams/we-designers-we-don-t-work-in-a-vacuum-we-need-business-people-we-are/) [Dieter Rams](https://sms4smile.com/quotes/author/dieter-rams/) > [In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our…](https://sms4smile.com/quotes/franca-sozzani/in-new-york-there-are-between-four-and-six-big-designers-and-the/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [I'm always interested in collaborating with designers. I love Gaultier. 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