--- title: "Meaning & Key Takeaway of: What I think works for Fox News is we…" description: "\"What I think works for Fox News is we have a very direct form of communication.\" — Roger Ailes" image: "https://sms4smile.com/quotes/i/6f1/roger-ailes-2123_communication_what-i-think-works-for-fox-news-is-we-ha_943202.png" --- # What I think works for Fox News is we have a very direct… ![“What I think works for Fox News is we have a very direct form of communication.” quote by Roger Ailes](https://sms4smile.com/quotes/i/6f1/roger-ailes-2123_communication_what-i-think-works-for-fox-news-is-we-ha_943202.png) [Download](https://sms4smile.com/quotes/i/6f1/roger-ailes-2123_communication_what-i-think-works-for-fox-news-is-we-ha_943202.png) [Open image](https://sms4smile.com/quotes/i/6f1/roger-ailes-2123_communication_what-i-think-works-for-fox-news-is-we-ha_943202.png) > “What I think works for Fox News is we have a very direct form of communication.” [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Direct, unfiltered messaging is the core of Fox News’ success strategy. **In simple terms:** Straight talk drives Fox News. Key Takeaway Prioritize clear, direct communication. Themes media politics communication Mood analytical strategic Type political media When to use this quote - news broadcasts - political ads - press releases - social media Key Concepts propaganda messaging strategy Questions to Reflect On - How does simplicity affect credibility? - When is nuance essential? A Different Perspective Directness can alienate nuanced audiences. ★ ★ ★ ★ ★ No ratings yet [Communication](https://sms4smile.com/quotes/about/communication/) [Fox](https://sms4smile.com/quotes/about/fox/) [Fox news](https://sms4smile.com/quotes/about/fox-news/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [News](https://sms4smile.com/quotes/about/news/) ## Related quotes > [Attacking me and Fox News is nothing new - it's a cottage industry.](https://sms4smile.com/quotes/roger-ailes/attacking-me-and-fox-news-is-nothing-new-it-s-a-cottage-industry/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Fox News has a very-high-income audience, and I think that any business channel automatically draws that. We're not gonna reach for a lower financial…](https://sms4smile.com/quotes/roger-ailes/fox-news-has-a-very-high-income-audience-and-i-think-that-any/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Yes, people will pay for the Fox News Channel, despite the fact that the general feeling, one created by the Internet, is that everything…](https://sms4smile.com/quotes/roger-ailes/yes-people-will-pay-for-the-fox-news-channel-despite-the-fact-that/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Fox News Latino has a mission to point out the positives of the Latino population, operating within the framework of making America great.](https://sms4smile.com/quotes/roger-ailes/fox-news-latino-has-a-mission-to-point-out-the-positives-of-the/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [I happen to think that the Latino audience is an essentially traditional audience and will go to Fox News for traditional American values.](https://sms4smile.com/quotes/roger-ailes/i-happen-to-think-that-the-latino-audience-is-an-essentially/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [I like to watch the Fox News Network. I like 'Nightline.' I like to watch 'The Sopranos,' of course. That is one of my…](https://sms4smile.com/quotes/erik-estrada/i-like-to-watch-the-fox-news-network-i-like-nightline-i-like-to-watch/) [Erik Estrada](https://sms4smile.com/quotes/author/erik-estrada/) > [There are a lot of folks at Fox News who bring a certain level of sophistication to their understanding of politics.](https://sms4smile.com/quotes/david-shuster/there-are-a-lot-of-folks-at-fox-news-who-bring-a-certain-level-of/) [David Shuster](https://sms4smile.com/quotes/author/david-shuster/) > [From breaking down the latest headlines on 'FOX News @ Night' to explaining the complexities of the law, I have had the opportunity to…](https://sms4smile.com/quotes/shannon-bream/from-breaking-down-the-latest-headlines-on-fox-news-night-to/) [Shannon Bream](https://sms4smile.com/quotes/author/shannon-bream/) > [Shepard Smith has frequently been the lone voice of reason on Fox News.](https://sms4smile.com/quotes/lawrence-o-donnell/shepard-smith-has-frequently-been-the-lone-voice-of-reason-on-fox-news/) [Lawrence O'Donnell](https://sms4smile.com/quotes/author/lawrence-o-donnell/) > [You think that the CNN hosts can aggressively challenge government officials? I don't think so. It doesn't look that way at all. And of…](https://sms4smile.com/quotes/cenk-uygur/you-think-that-the-cnn-hosts-can-aggressively-challenge-government/) [Cenk Uygur](https://sms4smile.com/quotes/author/cenk-uygur/) > [I am the host of 'The Next Revolution' on Fox News.](https://sms4smile.com/quotes/steve-hilton/i-am-the-host-of-the-next-revolution-on-fox-news/) [Steve Hilton](https://sms4smile.com/quotes/author/steve-hilton/) > [I'm afraid of my mother's paranoia. The more she watches Fox News, the more afraid she gets.](https://sms4smile.com/quotes/scott-adsit/i-m-afraid-of-my-mother-s-paranoia-the-more-she-watches-fox-news-the/) [Scott Adsit](https://sms4smile.com/quotes/author/scott-adsit/) > [Because I have an opinion, I have become public enemy number one to the Fox News Channel and the right wing.](https://sms4smile.com/quotes/michael-moore/because-i-have-an-opinion-i-have-become-public-enemy-number-one-to/) [Michael Moore](https://sms4smile.com/quotes/author/michael-moore/) > [The leaders of Fox News will never say this out loud, but they believe that their media empire is bigger than President Trump.](https://sms4smile.com/quotes/brian-stelter/the-leaders-of-fox-news-will-never-say-this-out-loud-but-they-believe/) [Brian Stelter](https://sms4smile.com/quotes/author/brian-stelter/) > [As a media consultant to Republican presidents, Ailes proved a deft manipulator of racial fear. But it was in building Fox News that he…](https://sms4smile.com/quotes/joy-reid/as-a-media-consultant-to-republican-presidents-ailes-proved-a-deft/) [Joy Reid](https://sms4smile.com/quotes/author/joy-reid/) ## More by Roger Ailes > [The contributions being made by Latinos are extraordinary, and we need to talk about them.](https://sms4smile.com/quotes/roger-ailes/the-contributions-being-made-by-latinos-are-extraordinary-and-we-need/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > ['Vanity Fair' is a left-wing rag.](https://sms4smile.com/quotes/roger-ailes/vanity-fair-is-a-left-wing-rag/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [I have a good eye for talent, and my talent performs the best.](https://sms4smile.com/quotes/roger-ailes/i-have-a-good-eye-for-talent-and-my-talent-performs-the-best/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [I've been an underdog all my life.](https://sms4smile.com/quotes/roger-ailes/i-ve-been-an-underdog-all-my-life/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Obama's the one who never worked a day in his life. He never earned a penny that wasn't public money. How many fund-raisers does…](https://sms4smile.com/quotes/roger-ailes/obama-s-the-one-who-never-worked-a-day-in-his-life-he-never-earned-a/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [If you've got a big star like O'Reilly, it does overshadow what the hard-news guys do during the day. That's the nature of television.](https://sms4smile.com/quotes/roger-ailes/if-you-ve-got-a-big-star-like-o-reilly-it-does-overshadow-what-the/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [My first qualification is I didn't go to Columbia Journalism School.](https://sms4smile.com/quotes/roger-ailes/my-first-qualification-is-i-didn-t-go-to-columbia-journalism-school/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.](https://sms4smile.com/quotes/roger-ailes/just-because-somebody-else-likes-a-candidate-doesn-t-necessarily-mean/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [We're not programming to conservatives. We're just not eliminating their point of view.](https://sms4smile.com/quotes/roger-ailes/we-re-not-programming-to-conservatives-we-re-just-not-eliminating/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [ They \[NPR\] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want… ](https://sms4smile.com/quotes/roger-ailes/they-npr-are-of-course-nazis-they-have-a-kind-of-nazi-attitude-they/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [You just don't go out when you're over 55 years of age, have a colossal failure, and expect to find work in your field again.](https://sms4smile.com/quotes/roger-ailes/you-just-don-t-go-out-when-you-re-over-55-years-of-age-have-a/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [CNBC was completely in the dumper when I went there.](https://sms4smile.com/quotes/roger-ailes/cnbc-was-completely-in-the-dumper-when-i-went-there/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I…](https://sms4smile.com/quotes/roger-ailes/almost-everything-i-do-is-related-to-my-ability-to-hire-good-people-i/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have…](https://sms4smile.com/quotes/roger-ailes/anybody-s-position-on-an-issue-anything-they-ve-said-about-an-issue/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [It is a tremendous sacrifice to run for political office in America today.](https://sms4smile.com/quotes/roger-ailes/it-is-a-tremendous-sacrifice-to-run-for-political-office-in-america/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) [Explore all 184 Roger Ailes quotes ](https://sms4smile.com/quotes/author/roger-ailes/) ## More Communication quotes > [Some people still believe you should just fall in line with what's going on - and that's scary. It makes a mockery of freedom…](https://sms4smile.com/quotes/emily-robison/some-people-still-believe-you-should-just-fall-in-line-with-what-s/) [Emily Robison](https://sms4smile.com/quotes/author/emily-robison/) > [The problem posed by indirect speech acts is the problem of how it is possible for the speaker to say one thing and mean…](https://sms4smile.com/quotes/john-searle/the-problem-posed-by-indirect-speech-acts-is-the-problem-of-how-it-is/) [John Searle](https://sms4smile.com/quotes/author/john-searle/) > [We should have a conversation when we hang up.](https://sms4smile.com/quotes/benedict-cumberbatch/we-should-have-a-conversation-when-we-hang-up/) [Benedict Cumberbatch](https://sms4smile.com/quotes/author/benedict-cumberbatch/) > [Sing like no one's listening, love like you've never been hurt, dance like nobody's watching, and live like its heaven on earth.](https://sms4smile.com/quotes/mark-twain/sing-like-no-one-s-listening-love-like-you-ve-never-been-hurt-dance/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [A poet is wounded into speech, and he examines these wounds, meticulously, to discover how to heal them. The bad poet harangues at the…](https://sms4smile.com/quotes/samuel-r-delany/a-poet-is-wounded-into-speech-and-he-examines-these-wounds/) [Samuel R. Delany](https://sms4smile.com/quotes/author/samuel-r-delany/) > [“To engage in dialogue is to serve others via whatever is real inside you; to engage in debate is to ultimately serve the illusions…](https://sms4smile.com/quotes/oli-anderson/to-engage-in-dialogue-is-to-serve-others-via-whatever-is-real-inside/) [Oli Anderson](https://sms4smile.com/quotes/author/oli-anderson/) > [What it comes down to for me is this: Will the technologies of communication in our culture, serve to enlighten us and help us…](https://sms4smile.com/quotes/roger-waters/what-it-comes-down-to-for-me-is-this-will-the-technologies-of/) [Roger Waters](https://sms4smile.com/quotes/author/roger-waters/) > [In dialogue, there is opposition, yes, but no head-on collision. Smashing heads does not open minds.](https://sms4smile.com/quotes/deborah-tannen/in-dialogue-there-is-opposition-yes-but-no-head-on-collision-smashing/) [Deborah Tannen](https://sms4smile.com/quotes/author/deborah-tannen/) > [A dialogue is very important. It is a form of communication in which question and answer continue till a question is left without an…](https://sms4smile.com/quotes/jiddu-krishnamurti/a-dialogue-is-very-important-it-is-a-form-of-communication-in-which/) [Jiddu Krishnamurti](https://sms4smile.com/quotes/author/jiddu-krishnamurti/) > [I get afraid of the dark if I'm in a great deal of dark, and I have to move around inside of that fear...…](https://sms4smile.com/quotes/emil-ferris/i-get-afraid-of-the-dark-if-i-m-in-a-great-deal-of-dark-and-i-have-to/) [Emil Ferris](https://sms4smile.com/quotes/author/emil-ferris/) > [I've been in a serious conversation with one of my children, and a fan has come up. I've been in a public bathroom and…](https://sms4smile.com/quotes/helen-reddy/i-ve-been-in-a-serious-conversation-with-one-of-my-children-and-a-fan/) [Helen Reddy](https://sms4smile.com/quotes/author/helen-reddy/) > [Life as we know it is fundamentally unsatisfying. I think most folks feel this to be true. They know that a life of aimless…](https://sms4smile.com/quotes/michael-yates/life-as-we-know-it-is-fundamentally-unsatisfying-i-think-most-folks/) [Michael Yates](https://sms4smile.com/quotes/author/michael-yates/) > [Disability, in general, hasn't been included in the conversation about inclusivity.](https://sms4smile.com/quotes/jason-winston-george/disability-in-general-hasn-t-been-included-in-the-conversation-about/) [Jason Winston George](https://sms4smile.com/quotes/author/jason-winston-george/) > [“Women will be at least 50 percent of the communications community workforce … from executive suite to interns. Why? The “integrated” agency will be…](https://sms4smile.com/quotes/yoram-wind/women-will-be-at-least-50-percent-of-the-communications-community/) Yoram Wind > [There are certain things you must not say in spite of the fact that supposedly democracy means free speech. No. You are not allowed…](https://sms4smile.com/quotes/chris-eubank-sr/there-are-certain-things-you-must-not-say-in-spite-of-the-fact-that/) [Chris Eubank Sr](https://sms4smile.com/quotes/author/chris-eubank-sr/) [Browse all 21,506 Communication quotes ](https://sms4smile.com/quotes/about/communication/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "What I think works for Fox News is we have a very direct form of communication.", "creator": { "@type": "Person", "name": "Roger Ailes" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/roger-ailes/what-i-think-works-for-fox-news-is-we-have-a-very-direct-form-of/", "about": { "@type": "Thing", "name": "Communication" }, "@id": "https://sms4smile.com/quotes/roger-ailes/what-i-think-works-for-fox-news-is-we-have-a-very-direct-form-of/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6f1/roger-ailes-2123_communication_what-i-think-works-for-fox-news-is-we-ha_943202.png", "contentUrl": "https://sms4smile.com/quotes/i/6f1/roger-ailes-2123_communication_what-i-think-works-for-fox-news-is-we-ha_943202.png", "url": "https://sms4smile.com/quotes/i/6f1/roger-ailes-2123_communication_what-i-think-works-for-fox-news-is-we-ha_943202.png", "width": 1080, "height": 1080, "caption": "“What I think works for Fox News is we have a very direct form of communication.” — Roger Ailes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Roger Ailes", "item": "https://sms4smile.com/quotes/author/roger-ailes/" }, { "@type": "ListItem", "position": 4, "name": "What I think works for Fox...", "item": "https://sms4smile.com/quotes/roger-ailes/what-i-think-works-for-fox-news-is-we-have-a-very-direct-form-of/" } ], "@id": "https://sms4smile.com/quotes/roger-ailes/what-i-think-works-for-fox-news-is-we-have-a-very-direct-form-of/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```