--- title: "Meaning & Key Takeaway of: If you want to get unpaid media coverage…" description: "\"If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.\" — Roger A..." image: "https://sms4smile.com/quotes/i/ffd/roger-ailes-2123_candidates_if-you-want-to-get-unpaid-media-coverage_1766445.png" --- # If you want to get unpaid media coverage, you had better… ![“If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.” quote by Roger Ailes](https://sms4smile.com/quotes/i/ffd/roger-ailes-2123_candidates_if-you-want-to-get-unpaid-media-coverage_1766445.png) [Download](https://sms4smile.com/quotes/i/ffd/roger-ailes-2123_candidates_if-you-want-to-get-unpaid-media-coverage_1766445.png) [Open image](https://sms4smile.com/quotes/i/ffd/roger-ailes-2123_candidates_if-you-want-to-get-unpaid-media-coverage_1766445.png) > “If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.” [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. To attract unpaid media, you must be quotable, yet few people naturally are. **In simple terms:** Quotable people get free media coverage. Key Takeaway Craft memorable, quotable statements. Themes media public relations strategy Mood strategic pragmatic Type instructional analytical When to use this quote - press releases - social media posts - public speaking - campaign planning Key Concepts quotability branding messaging Questions to Reflect On - How can you develop a quotable voice authentically? - What makes a statement resonate with media? A Different Perspective Quotability can be forced and seem inauthentic. ★ ★ ★ ★ ★ No ratings yet [Candidates](https://sms4smile.com/quotes/about/candidates/) [Candidates Quotable](https://sms4smile.com/quotes/about/candidates-quotable-1739681/) [Coverage](https://sms4smile.com/quotes/about/coverage/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Interesting](https://sms4smile.com/quotes/about/interesting/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Media](https://sms4smile.com/quotes/about/media/) [Media coverage](https://sms4smile.com/quotes/about/media-coverage/) [Problem](https://sms4smile.com/quotes/about/problem/) [Problem Candidates](https://sms4smile.com/quotes/about/problem-candidates-1739682/) [Unpaid Media](https://sms4smile.com/quotes/about/unpaid-media-1739680/) [Want](https://sms4smile.com/quotes/about/want/) ## Related quotes > [Go back and read Sinclair Lewis - It Can't Happen Here or Babbitt. 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I don't wake up in the morning…](https://sms4smile.com/quotes/kevin-pietersen/i-am-not-bound-by-material-things-it-s-being-successful-that-drives/) [Kevin Pietersen](https://sms4smile.com/quotes/author/kevin-pietersen/) > [The media coverage for Donald Trump has been almost cheerleading over the last couple weeks. And I'm convinced it's because many in the press…](https://sms4smile.com/quotes/marco-rubio/the-media-coverage-for-donald-trump-has-been-almost-cheerleading-over/) [Marco Rubio](https://sms4smile.com/quotes/author/marco-rubio/) > [If you look at the media coverage and surfing magazines, the one thing that really stands out is how hard it is to find…](https://sms4smile.com/quotes/lisa-andersen/if-you-look-at-the-media-coverage-and-surfing-magazines-the-one-thing/) [Lisa Andersen](https://sms4smile.com/quotes/author/lisa-andersen/) > [We are not just scientists, but human beings as well. 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We're just not eliminating their point of view.](https://sms4smile.com/quotes/roger-ailes/we-re-not-programming-to-conservatives-we-re-just-not-eliminating/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [ They \[NPR\] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. 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