--- title: "Meaning & Key Takeaway of: I happen to think that the Latino…" description: "\"I happen to think that the Latino audience is an essentially traditional audience and will go to Fox News for traditional American values.\" — Roger Ailes" image: "https://sms4smile.com/quotes/i/6fa/roger-ailes-2123_american_i-happen-to-think-that-the-latino-audien_728136.png" --- # I happen to think that the Latino audience is an… ![“I happen to think that the Latino audience is an essentially traditional audience and will go to Fox News for traditional American values.” quote by Roger Ailes](https://sms4smile.com/quotes/i/6fa/roger-ailes-2123_american_i-happen-to-think-that-the-latino-audien_728136.png) [Download](https://sms4smile.com/quotes/i/6fa/roger-ailes-2123_american_i-happen-to-think-that-the-latino-audien_728136.png) [Open image](https://sms4smile.com/quotes/i/6fa/roger-ailes-2123_american_i-happen-to-think-that-the-latino-audien_728136.png) > “I happen to think that the Latino audience is an essentially traditional audience and will go to Fox News for traditional American values.” [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He believes Latino viewers prefer traditional values and thus favor Fox News. **In simple terms:** Latinos prefer traditional values and watch Fox News. Key Takeaway Target content to traditional values. Themes media audience politics Mood strategic analytical Type political media When to use this quote - advertising - political campaigns - media strategy Key Concepts cultural preference media bias Questions to Reflect On - How do you address diverse audience segments? - Are traditional values universally defined? A Different Perspective Assumes a monolithic Latino audience, ignoring diversity. ★ ★ ★ ★ ★ No ratings yet [American values](https://sms4smile.com/quotes/about/american-values/) [Fox](https://sms4smile.com/quotes/about/fox/) [Fox news](https://sms4smile.com/quotes/about/fox-news/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Latino](https://sms4smile.com/quotes/about/latino/) [News](https://sms4smile.com/quotes/about/news/) [Values](https://sms4smile.com/quotes/about/values/) ## Related quotes > [Audiences are more drawn in to what they can relate to, so it would be stupid not to have great Latino films for the…](https://sms4smile.com/quotes/richard-cabral/audiences-are-more-drawn-in-to-what-they-can-relate-to-so-it-would-be/) [Richard Cabral](https://sms4smile.com/quotes/author/richard-cabral/) > [A lot of my traditional audience does not appreciate my foray into politics.](https://sms4smile.com/quotes/marianne-williamson/a-lot-of-my-traditional-audience-does-not-appreciate-my-foray-into/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [I think my Latino culture has equipped me with a different point of view than the rest of my counterparts, and seeing things from…](https://sms4smile.com/quotes/nina-garcia/i-think-my-latino-culture-has-equipped-me-with-a-different-point-of/) [Nina Garcia](https://sms4smile.com/quotes/author/nina-garcia/) > [I don't think Latino; I think like me. If that happens to be Latino, then I guess that's me. But it doesn't affect my…](https://sms4smile.com/quotes/carlos-mencia/i-don-t-think-latino-i-think-like-me-if-that-happens-to-be-latino/) [Carlos Mencia](https://sms4smile.com/quotes/author/carlos-mencia/) > [Attacking me and Fox News is nothing new - it's a cottage industry.](https://sms4smile.com/quotes/roger-ailes/attacking-me-and-fox-news-is-nothing-new-it-s-a-cottage-industry/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Fox News has a very-high-income audience, and I think that any business channel automatically draws that. We're not gonna reach for a lower financial…](https://sms4smile.com/quotes/roger-ailes/fox-news-has-a-very-high-income-audience-and-i-think-that-any/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Yes, people will pay for the Fox News Channel, despite the fact that the general feeling, one created by the Internet, is that everything…](https://sms4smile.com/quotes/roger-ailes/yes-people-will-pay-for-the-fox-news-channel-despite-the-fact-that/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Fox News Latino has a mission to point out the positives of the Latino population, operating within the framework of making America great.](https://sms4smile.com/quotes/roger-ailes/fox-news-latino-has-a-mission-to-point-out-the-positives-of-the/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Fox News Latino will show people how opportunities exist, that whenever we are overregulated, or there is too much government, we lose freedom. We…](https://sms4smile.com/quotes/roger-ailes/fox-news-latino-will-show-people-how-opportunities-exist-that/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [What I think works for Fox News is we have a very direct form of communication.](https://sms4smile.com/quotes/roger-ailes/what-i-think-works-for-fox-news-is-we-have-a-very-direct-form-of/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [I'm asking you to believe. Not just in my ability to bring about real change in Washington . . . I'm asking you to…](https://sms4smile.com/quotes/barack-obama/i-m-asking-you-to-believe-not-just-in-my-ability-to-bring-about-real/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [Americans need to educate themselves, from elementary school onward, about what their country has done abroad. And they need to play a more active…](https://sms4smile.com/quotes/mohsin-hamid/americans-need-to-educate-themselves-from-elementary-school-onward/) [Mohsin Hamid](https://sms4smile.com/quotes/author/mohsin-hamid/) > [The selflessness and service of the veterans I have met and served with are the living embodiment of what America and American values mean…](https://sms4smile.com/quotes/amy-mcgrath/the-selflessness-and-service-of-the-veterans-i-have-met-and-served/) [Amy McGrath](https://sms4smile.com/quotes/author/amy-mcgrath/) > [Most of black America is in housing projects, without jobs, living on welfare. And this is not the case in 'The Cosby Show,' because…](https://sms4smile.com/quotes/august-wilson/most-of-black-america-is-in-housing-projects-without-jobs-living-on/) [August Wilson](https://sms4smile.com/quotes/author/august-wilson/) > [It's important for American soldiers to be culturally sensitive when deployed in foreign countries. But it's just as important for the U.S. never to…](https://sms4smile.com/quotes/gary-bauer/it-s-important-for-american-soldiers-to-be-culturally-sensitive-when/) [Gary Bauer](https://sms4smile.com/quotes/author/gary-bauer/) ## More by Roger Ailes > [The contributions being made by Latinos are extraordinary, and we need to talk about them.](https://sms4smile.com/quotes/roger-ailes/the-contributions-being-made-by-latinos-are-extraordinary-and-we-need/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > ['Vanity Fair' is a left-wing rag.](https://sms4smile.com/quotes/roger-ailes/vanity-fair-is-a-left-wing-rag/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [I have a good eye for talent, and my talent performs the best.](https://sms4smile.com/quotes/roger-ailes/i-have-a-good-eye-for-talent-and-my-talent-performs-the-best/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [I've been an underdog all my life.](https://sms4smile.com/quotes/roger-ailes/i-ve-been-an-underdog-all-my-life/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Obama's the one who never worked a day in his life. He never earned a penny that wasn't public money. How many fund-raisers does…](https://sms4smile.com/quotes/roger-ailes/obama-s-the-one-who-never-worked-a-day-in-his-life-he-never-earned-a/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [If you've got a big star like O'Reilly, it does overshadow what the hard-news guys do during the day. That's the nature of television.](https://sms4smile.com/quotes/roger-ailes/if-you-ve-got-a-big-star-like-o-reilly-it-does-overshadow-what-the/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [My first qualification is I didn't go to Columbia Journalism School.](https://sms4smile.com/quotes/roger-ailes/my-first-qualification-is-i-didn-t-go-to-columbia-journalism-school/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.](https://sms4smile.com/quotes/roger-ailes/just-because-somebody-else-likes-a-candidate-doesn-t-necessarily-mean/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [We're not programming to conservatives. We're just not eliminating their point of view.](https://sms4smile.com/quotes/roger-ailes/we-re-not-programming-to-conservatives-we-re-just-not-eliminating/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [ They \[NPR\] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want… ](https://sms4smile.com/quotes/roger-ailes/they-npr-are-of-course-nazis-they-have-a-kind-of-nazi-attitude-they/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [You just don't go out when you're over 55 years of age, have a colossal failure, and expect to find work in your field again.](https://sms4smile.com/quotes/roger-ailes/you-just-don-t-go-out-when-you-re-over-55-years-of-age-have-a/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [CNBC was completely in the dumper when I went there.](https://sms4smile.com/quotes/roger-ailes/cnbc-was-completely-in-the-dumper-when-i-went-there/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I…](https://sms4smile.com/quotes/roger-ailes/almost-everything-i-do-is-related-to-my-ability-to-hire-good-people-i/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have…](https://sms4smile.com/quotes/roger-ailes/anybody-s-position-on-an-issue-anything-they-ve-said-about-an-issue/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [It is a tremendous sacrifice to run for political office in America today.](https://sms4smile.com/quotes/roger-ailes/it-is-a-tremendous-sacrifice-to-run-for-political-office-in-america/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) [Explore all 184 Roger Ailes quotes ](https://sms4smile.com/quotes/author/roger-ailes/) ## More American quotes > [I wasn't attracted to American cinema, but I fell in love with Los Angeles the minute I arrived.](https://sms4smile.com/quotes/agnes-varda/i-wasn-t-attracted-to-american-cinema-but-i-fell-in-love-with-los/) [Agnes Varda](https://sms4smile.com/quotes/author/agnes-varda/) > [William Maxwell's my favorite North American writer, I think. And an Irish writer who used to write for 'The New Yorker' called Maeve Brennan,…](https://sms4smile.com/quotes/alice-munro/william-maxwell-s-my-favorite-north-american-writer-i-think-and-an/) [Alice Munro](https://sms4smile.com/quotes/author/alice-munro/) > [I have fallen in love with American names, the sharp names that never get fat.](https://sms4smile.com/quotes/stephen-vincent-benet/i-have-fallen-in-love-with-american-names-the-sharp-names-that-never/) [Stephen Vincent Benet](https://sms4smile.com/quotes/author/stephen-vincent-benet/) > [I really like a lot of American country stuff, so my music has that influence, but I don't like to be set within a…](https://sms4smile.com/quotes/jade-bird/i-really-like-a-lot-of-american-country-stuff-so-my-music-has-that/) [Jade Bird](https://sms4smile.com/quotes/author/jade-bird/) > [I certainly don't think that the heirs of the American Revolution were a particularly noble class.](https://sms4smile.com/quotes/h-w-brands/i-certainly-don-t-think-that-the-heirs-of-the-american-revolution/) [H. W. Brands](https://sms4smile.com/quotes/author/h-w-brands/) > [Congress passed the American Rescue Plan Act in a tremendous investment to support millions of workers without a paycheck and behind on bills.](https://sms4smile.com/quotes/jake-auchincloss/congress-passed-the-american-rescue-plan-act-in-a-tremendous/) [Jake Auchincloss](https://sms4smile.com/quotes/author/jake-auchincloss/) > [Small businesses are the backbone of the American economy and employ almost half of the working population. Yet because of their size, they rarely…](https://sms4smile.com/quotes/dan-lipinski/small-businesses-are-the-backbone-of-the-american-economy-and-employ/) [Dan Lipinski](https://sms4smile.com/quotes/author/dan-lipinski/) > [Although I write in English, and despite the fact that I'm from America, I consider myself an Armenian writer. The words I use are…](https://sms4smile.com/quotes/william-saroyan/although-i-write-in-english-and-despite-the-fact-that-i-m-from/) [William Saroyan](https://sms4smile.com/quotes/author/william-saroyan/) > [When we first sold the Wallace and Gromit shorts to America, people suggested we get rid of the strange British accents and put clear…](https://sms4smile.com/quotes/nick-park/when-we-first-sold-the-wallace-and-gromit-shorts-to-america-people/) [Nick Park](https://sms4smile.com/quotes/author/nick-park/) > [Firefighters and rescue workers are American superheroes.](https://sms4smile.com/quotes/kerry-kennedy/firefighters-and-rescue-workers-are-american-superheroes/) [Kerry Kennedy](https://sms4smile.com/quotes/author/kerry-kennedy/) > [France has not only built a bureaucratic barrier against American culture, it has constructed a notorious intellectual case against it as well. The French…](https://sms4smile.com/quotes/tyler-cowen/france-has-not-only-built-a-bureaucratic-barrier-against-american/) [Tyler Cowen](https://sms4smile.com/quotes/author/tyler-cowen/) > [New York and San Francisco are distinctly different. San Francisco is driving the American media, not New York. You have young, microwaved millionaires and…](https://sms4smile.com/quotes/jason-whitlock/new-york-and-san-francisco-are-distinctly-different-san-francisco-is/) [Jason Whitlock](https://sms4smile.com/quotes/author/jason-whitlock/) > [Well look, CIA is an agency that has to collect intelligence, do operations. We have to take risks and it's important that we take…](https://sms4smile.com/quotes/leon-panetta/well-look-cia-is-an-agency-that-has-to-collect-intelligence-do/) [Leon Panetta](https://sms4smile.com/quotes/author/leon-panetta/) > [Food as a hobby used to be an elite pastime, and it has become something that is totally ordinary for people of every background.…](https://sms4smile.com/quotes/dana-goodyear/food-as-a-hobby-used-to-be-an-elite-pastime-and-it-has-become/) [Dana Goodyear](https://sms4smile.com/quotes/author/dana-goodyear/) > [It's important for American soldiers to be culturally sensitive when deployed in foreign countries. But it's just as important for the U.S. never to…](https://sms4smile.com/quotes/gary-bauer/it-s-important-for-american-soldiers-to-be-culturally-sensitive-when/) [Gary Bauer](https://sms4smile.com/quotes/author/gary-bauer/) Browse all 7,717 American quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I happen to think that the Latino audience is an essentially traditional audience and will go to Fox News for traditional American values.", "creator": { "@type": "Person", "name": "Roger Ailes" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/roger-ailes/i-happen-to-think-that-the-latino-audience-is-an-essentially/", "about": { "@type": "Thing", "name": "American" }, "@id": "https://sms4smile.com/quotes/roger-ailes/i-happen-to-think-that-the-latino-audience-is-an-essentially/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6fa/roger-ailes-2123_american_i-happen-to-think-that-the-latino-audien_728136.png", "contentUrl": "https://sms4smile.com/quotes/i/6fa/roger-ailes-2123_american_i-happen-to-think-that-the-latino-audien_728136.png", "url": "https://sms4smile.com/quotes/i/6fa/roger-ailes-2123_american_i-happen-to-think-that-the-latino-audien_728136.png", "width": 1080, "height": 1080, "caption": "“I happen to think that the Latino audience is an essentially traditional audience and will go to Fox News…” — Roger Ailes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Roger Ailes", "item": "https://sms4smile.com/quotes/author/roger-ailes/" }, { "@type": "ListItem", "position": 4, "name": "I happen to think that the...", "item": "https://sms4smile.com/quotes/roger-ailes/i-happen-to-think-that-the-latino-audience-is-an-essentially/" } ], "@id": "https://sms4smile.com/quotes/roger-ailes/i-happen-to-think-that-the-latino-audience-is-an-essentially/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```