--- title: "Meaning & Key Takeaway of: An enormous problem with paid media…" description: "\"An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.\" — Roger Ailes" image: "https://sms4smile.com/quotes/i/761/roger-ailes-2123_enormous_an-enormous-problem-with-paid-media-espe_2449670.png" --- # An enormous problem with paid media, especially at the… ![“An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.” quote by Roger Ailes](https://sms4smile.com/quotes/i/761/roger-ailes-2123_enormous_an-enormous-problem-with-paid-media-espe_2449670.png) [Download](https://sms4smile.com/quotes/i/761/roger-ailes-2123_enormous_an-enormous-problem-with-paid-media-espe_2449670.png) [Open image](https://sms4smile.com/quotes/i/761/roger-ailes-2123_enormous_an-enormous-problem-with-paid-media-espe_2449670.png) > “An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.” [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Paid media often becomes homogeneous, losing distinctiveness and effectiveness at high political levels. **In simple terms:** Paid ads look the same, reducing impact. Key Takeaway Seek unique messaging to stand out. Themes media politics branding Mood critical strategic Type advice analysis When to use this quote - campaign planning - media buying - public relations - policy advocacy Key Concepts homogenization message fatigue strategic differentiation Questions to Reflect On - How can you differentiate your message in a crowded media space? - What elements make an ad memorable? A Different Perspective Uniform ads can still be persuasive if content is compelling. ★ ★ ★ ★ ★ No ratings yet [Enormous](https://sms4smile.com/quotes/about/enormous/) [Enormous Problem](https://sms4smile.com/quotes/about/enormous-problem-559858/) [Especially Congressional](https://sms4smile.com/quotes/about/especially-congressional-559855/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Levels](https://sms4smile.com/quotes/about/levels/) [Look alike](https://sms4smile.com/quotes/about/look-alike/) [Looks](https://sms4smile.com/quotes/about/looks/) [Media](https://sms4smile.com/quotes/about/media/) [Media Especially](https://sms4smile.com/quotes/about/media-especially-559857/) [Paid](https://sms4smile.com/quotes/about/paid/) [Paid Media](https://sms4smile.com/quotes/about/paid-media-559856/) [Problem](https://sms4smile.com/quotes/about/problem/) ## Related quotes > [“This was because all the bosses were then faced with an enormous problem.In fact, it was a problem that had occurred in previous years…](https://sms4smile.com/quotes/nicholas-chong/this-was-because-all-the-bosses-were-then-faced-with-an-enormous/) [Nicholas Chong](https://sms4smile.com/quotes/author/nicholas-chong/) > [So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early…](https://sms4smile.com/quotes/zephyr-teachout/so-paid-media-is-when-you-buy-an-ad-typically-in-a-presidential/) [Zephyr Teachout](https://sms4smile.com/quotes/author/zephyr-teachout/) > [“You can pay for influence the way you can pay for sex, but from what I understand neither is quite the same as when…](https://sms4smile.com/quotes/ryan-holiday/you-can-pay-for-influence-the-way-you-can-pay-for-sex-but-from-what-i/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [LGBTQIA inclusion in media, especially TV and film, is not just important, it's essential.](https://sms4smile.com/quotes/tommy-dorfman/lgbtqia-inclusion-in-media-especially-tv-and-film-is-not-just/) [Tommy Dorfman](https://sms4smile.com/quotes/author/tommy-dorfman/) > [I definitely have a real frustration with the media, especially having dealt with them as an agent.](https://sms4smile.com/quotes/dan-bongino/i-definitely-have-a-real-frustration-with-the-media-especially-having/) [Dan Bongino](https://sms4smile.com/quotes/author/dan-bongino/) > [With social media especially, there's a lot of image issues that everyone faces because there's so much pressure on us.](https://sms4smile.com/quotes/ella-mai/with-social-media-especially-there-s-a-lot-of-image-issues-that/) [Ella Mai](https://sms4smile.com/quotes/author/ella-mai/) > [Husband and wife come to look alike at last](https://sms4smile.com/quotes/oliver-wendell-holmes/husband-and-wife-come-to-look-alike-at-last/) [Oliver Wendell Holmes](https://sms4smile.com/quotes/author/oliver-wendell-holmes/) > [“She's been scouted by Ford and Elite- real New York agencies. Micah, the agent for Elite- a tall black guy in silver eyeliner- said…](https://sms4smile.com/quotes/diana-abu-jaber/she-s-been-scouted-by-ford-and-elite-real-new-york-agencies-micah-the/) [Diana Abu-Jaber](https://sms4smile.com/quotes/author/diana-abu-jaber/) > [Whoever portrays me on screen need not necessarily be a look alike. Any hero could play my part.](https://sms4smile.com/quotes/adnan-sami/whoever-portrays-me-on-screen-need-not-necessarily-be-a-look-alike/) [Adnan Sami](https://sms4smile.com/quotes/author/adnan-sami/) > [Evidently we look so much alike that your desire to make an incurable dent in my hat must be excused.](https://sms4smile.com/quotes/anonymous/evidently-we-look-so-much-alike-that-your-desire-to-make-an-incurable/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [It's every little girl's dream to have an exact look-alike doll. It's amazing.](https://sms4smile.com/quotes/bindi-irwin/it-s-every-little-girl-s-dream-to-have-an-exact-look-alike-doll-it-s/) [Bindi Irwin](https://sms4smile.com/quotes/author/bindi-irwin/) > [“I am convinced that "all ladies are not the same". Some have pretty faces, others have beautiful characters. Some have facial make-ups, others have…](https://sms4smile.com/quotes/israelmore-ayivor/i-am-convinced-that-all-ladies-are-not-the-same-some-have-pretty/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [Mathematicians, like cows in the dark, all look alike to me.](https://sms4smile.com/quotes/abraham-flexner/mathematicians-like-cows-in-the-dark-all-look-alike-to-me/) [Abraham Flexner](https://sms4smile.com/quotes/author/abraham-flexner/) > [Clifton and I don't even look alike. He smokes and drinks, and I do neither. He's a big fat guy, and if it weren't…](https://sms4smile.com/quotes/andy-kaufman/clifton-and-i-don-t-even-look-alike-he-smokes-and-drinks-and-i-do/) [Andy Kaufman](https://sms4smile.com/quotes/author/andy-kaufman/) > [“Then who shot me? (Zarek) One of them idiot Squires. Hell if I know which one. They all kind of look alike when they’re…](https://sms4smile.com/quotes/sherrilyn-kenyon/then-who-shot-me-zarek-one-of-them-idiot-squires-hell-if-i-know-which/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) ## More by Roger Ailes > [The contributions being made by Latinos are extraordinary, and we need to talk about them.](https://sms4smile.com/quotes/roger-ailes/the-contributions-being-made-by-latinos-are-extraordinary-and-we-need/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > ['Vanity Fair' is a left-wing rag.](https://sms4smile.com/quotes/roger-ailes/vanity-fair-is-a-left-wing-rag/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [I have a good eye for talent, and my talent performs the best.](https://sms4smile.com/quotes/roger-ailes/i-have-a-good-eye-for-talent-and-my-talent-performs-the-best/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [I've been an underdog all my life.](https://sms4smile.com/quotes/roger-ailes/i-ve-been-an-underdog-all-my-life/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Obama's the one who never worked a day in his life. He never earned a penny that wasn't public money. How many fund-raisers does…](https://sms4smile.com/quotes/roger-ailes/obama-s-the-one-who-never-worked-a-day-in-his-life-he-never-earned-a/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [If you've got a big star like O'Reilly, it does overshadow what the hard-news guys do during the day. That's the nature of television.](https://sms4smile.com/quotes/roger-ailes/if-you-ve-got-a-big-star-like-o-reilly-it-does-overshadow-what-the/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [My first qualification is I didn't go to Columbia Journalism School.](https://sms4smile.com/quotes/roger-ailes/my-first-qualification-is-i-didn-t-go-to-columbia-journalism-school/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.](https://sms4smile.com/quotes/roger-ailes/just-because-somebody-else-likes-a-candidate-doesn-t-necessarily-mean/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [We're not programming to conservatives. We're just not eliminating their point of view.](https://sms4smile.com/quotes/roger-ailes/we-re-not-programming-to-conservatives-we-re-just-not-eliminating/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [ They \[NPR\] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want… ](https://sms4smile.com/quotes/roger-ailes/they-npr-are-of-course-nazis-they-have-a-kind-of-nazi-attitude-they/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [You just don't go out when you're over 55 years of age, have a colossal failure, and expect to find work in your field again.](https://sms4smile.com/quotes/roger-ailes/you-just-don-t-go-out-when-you-re-over-55-years-of-age-have-a/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [CNBC was completely in the dumper when I went there.](https://sms4smile.com/quotes/roger-ailes/cnbc-was-completely-in-the-dumper-when-i-went-there/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I…](https://sms4smile.com/quotes/roger-ailes/almost-everything-i-do-is-related-to-my-ability-to-hire-good-people-i/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have…](https://sms4smile.com/quotes/roger-ailes/anybody-s-position-on-an-issue-anything-they-ve-said-about-an-issue/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) > [It is a tremendous sacrifice to run for political office in America today.](https://sms4smile.com/quotes/roger-ailes/it-is-a-tremendous-sacrifice-to-run-for-political-office-in-america/) [Roger Ailes](https://sms4smile.com/quotes/author/roger-ailes/) [Explore all 184 Roger Ailes quotes ](https://sms4smile.com/quotes/author/roger-ailes/) ## More Enormous quotes > [The sky is an enormous man.](https://sms4smile.com/quotes/emanuel-swedenborg/the-sky-is-an-enormous-man/) [Emanuel Swedenborg](https://sms4smile.com/quotes/author/emanuel-swedenborg/) > [Without a vision there is no possibility of creating something larger than what al-ready exists. An entrepreneur has to be able to bring something…](https://sms4smile.com/quotes/tony-robbins/without-a-vision-there-is-no-possibility-of-creating-something-larger/) [Tony Robbins](https://sms4smile.com/quotes/author/tony-robbins/) > [ \[In science any model depends on a pre-chosen taxonomy\] a set of classifications into which we divide the enormous complexity of the real world...… ](https://sms4smile.com/quotes/kenneth-e-boulding/in-science-any-model-depends-on-a-pre-chosen-taxonomy-a-set-of/) [Kenneth E. Boulding](https://sms4smile.com/quotes/author/kenneth-e-boulding/) > [ What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for \[Donald\] Trump, and do… ](https://sms4smile.com/quotes/michael-eric-dyson/what-are-you-for-it-may-be-to-a-degree-consoling-that-white-brothers/) [Michael Eric Dyson](https://sms4smile.com/quotes/author/michael-eric-dyson/) > [My fan mail is enormous. Everyone is under six.](https://sms4smile.com/quotes/alexander-calder/my-fan-mail-is-enormous-everyone-is-under-six/) [Alexander Calder](https://sms4smile.com/quotes/author/alexander-calder/) > [The discrepancy between what actually happened and the version of what happened provided by sources is an enormous gray area.](https://sms4smile.com/quotes/edward-jay-epstein/the-discrepancy-between-what-actually-happened-and-the-version-of/) [Edward Jay Epstein](https://sms4smile.com/quotes/author/edward-jay-epstein/) > [The problem was Le Corbusier was a genius and an enormous artist, but he tried to resolve problems to which there is no solution.…](https://sms4smile.com/quotes/leon-krier/the-problem-was-le-corbusier-was-a-genius-and-an-enormous-artist-but/) [Leon Krier](https://sms4smile.com/quotes/author/leon-krier/) > [We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.](https://sms4smile.com/quotes/richard-branson/we-have-the-enormous-opportunity-in-our-hands-to-make-a-positive/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [It is part of God's plan for us that Christ shall come to us in everyone; it is in their particular role that we…](https://sms4smile.com/quotes/caryll-houselander/it-is-part-of-god-s-plan-for-us-that-christ-shall-come-to-us-in/) [Caryll Houselander](https://sms4smile.com/quotes/author/caryll-houselander/) > [The USA is so enormous, and so numerous are its schools, colleges and religious seminaries, many devoted to special religious beliefs ranging from the…](https://sms4smile.com/quotes/peter-medawar/the-usa-is-so-enormous-and-so-numerous-are-its-schools-colleges-and/) [Peter Medawar](https://sms4smile.com/quotes/author/peter-medawar/) > [The superpowers often behave like two heavily armed blind men feeling their way around a room, each believing himself in mortal peril from the…](https://sms4smile.com/quotes/anonymous/the-superpowers-often-behave-like-two-heavily-armed-blind-men-feeling/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [And we have come so far like that. I mean, the advances on the medication side have been enormous, and the advances on the…](https://sms4smile.com/quotes/elton-john/and-we-have-come-so-far-like-that-i-mean-the-advances-on-the/) [Elton John](https://sms4smile.com/quotes/author/elton-john/) > [The full implications of feminism will evolve over time, as we organize, experiment, think, analyze, and revise our ideas and strategies in light of…](https://sms4smile.com/quotes/charlotte-bunch/the-full-implications-of-feminism-will-evolve-over-time-as-we/) [Charlotte Bunch](https://sms4smile.com/quotes/author/charlotte-bunch/) > [But individuals and firms spend an enormous amount of resources acquiring information, which affects their beliefs; and actions of others too affect their beliefs.](https://sms4smile.com/quotes/joseph-stiglitz/but-individuals-and-firms-spend-an-enormous-amount-of-resources/) [Joseph Stiglitz](https://sms4smile.com/quotes/author/joseph-stiglitz/) > [We've established the most enormous medical entity ever conceived... and people are sicker than ever. We cure nothing! We heal nothing!](https://sms4smile.com/quotes/paddy-chayefsky/we-ve-established-the-most-enormous-medical-entity-ever-conceived-and/) [Paddy Chayefsky](https://sms4smile.com/quotes/author/paddy-chayefsky/) [Browse all 1,952 Enormous quotes ](https://sms4smile.com/quotes/about/enormous/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.", "creator": { "@type": "Person", "name": "Roger Ailes" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/roger-ailes/an-enormous-problem-with-paid-media-especially-at-the-congressional/", "about": { "@type": "Thing", "name": "Enormous" }, "@id": "https://sms4smile.com/quotes/roger-ailes/an-enormous-problem-with-paid-media-especially-at-the-congressional/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/761/roger-ailes-2123_enormous_an-enormous-problem-with-paid-media-espe_2449670.png", "contentUrl": "https://sms4smile.com/quotes/i/761/roger-ailes-2123_enormous_an-enormous-problem-with-paid-media-espe_2449670.png", "url": "https://sms4smile.com/quotes/i/761/roger-ailes-2123_enormous_an-enormous-problem-with-paid-media-espe_2449670.png", "width": 1080, "height": 1080, "caption": "“An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.” — Roger Ailes", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Roger Ailes", "item": "https://sms4smile.com/quotes/author/roger-ailes/" }, { "@type": "ListItem", "position": 4, "name": "An enormous problem with paid media,...", "item": "https://sms4smile.com/quotes/roger-ailes/an-enormous-problem-with-paid-media-especially-at-the-congressional/" } ], "@id": "https://sms4smile.com/quotes/roger-ailes/an-enormous-problem-with-paid-media-especially-at-the-congressional/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```