---
title: "Meaning & Key Takeaway of: When you're making a print book in 2012…"
description: "\"When you're making a print book in 2012, I actually think the onus is on you - and on your publisher - to make something that's worth buying in its phy..."
image: "https://sms4smile.com/quotes/i/5a2/robin-sloan-1513_book_when-you-re-making-a-print-book-in-2012_2275666.png"
---

#  When you're making a print book in 2012, I actually think…

![“When you're making a print book in 2012, I actually think the onus is on you - and on your publisher - to make something that's worth buying in its physical edition.” quote by Robin Sloan](https://sms4smile.com/quotes/i/5a2/robin-sloan-1513_book_when-you-re-making-a-print-book-in-2012_2275666.png)   [Download](https://sms4smile.com/quotes/i/5a2/robin-sloan-1513_book_when-you-re-making-a-print-book-in-2012_2275666.png) [Open image](https://sms4smile.com/quotes/i/5a2/robin-sloan-1513_book_when-you-re-making-a-print-book-in-2012_2275666.png)

> “When you're making a print book in 2012, I actually think the onus is on you - and on your publisher - to make something that's worth buying in its physical edition.”

[Robin Sloan](https://sms4smile.com/quotes/author/robin-sloan/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Physical books must offer unique value—design, tactile experience, or exclusive content—to justify purchase.

**In simple terms:** Print books need something special to sell.

Key Takeaway

Add distinctive features to physical editions.

Themes

value physical media publishing design consumer expectations

Mood

pragmatic inspirational

Type

marketing strategic

When to use this quote

- bookstores
- author marketing
- self‑publishing
- library acquisitions

Key Concepts

tactile appeal limited editions collector's items

Questions to Reflect On

- What makes a physical book worth buying?
- How can publishers enhance print value?

A Different Perspective

Digital formats may dominate market share.

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