--- title: "Meaning & Key Takeaway of: One reason Zipcar succeeded was its…" description: "\"One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?\" — Robin Chase" image: "https://sms4smile.com/quotes/i/164/robin-chase-45466_associated_one-reason-zipcar-succeeded-was-its-bran_369307.jpg" --- # One reason Zipcar succeeded was its branding: cool, hip… ![“One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?” quote by Robin Chase](https://sms4smile.com/quotes/i/164/robin-chase-45466_associated_one-reason-zipcar-succeeded-was-its-bran_369307.jpg) [Download](https://sms4smile.com/quotes/i/164/robin-chase-45466_associated_one-reason-zipcar-succeeded-was-its-bran_369307.jpg) [Open image](https://sms4smile.com/quotes/i/164/robin-chase-45466_associated_one-reason-zipcar-succeeded-was-its-bran_369307.jpg) > “One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?” [Robin Chase](https://sms4smile.com/quotes/author/robin-chase/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective branding positions a service as desirable, aligning it with lifestyle values that attract target users. **In simple terms:** Branding makes a service appealing. Key Takeaway Leverage lifestyle branding. Themes branding marketing consumer behavior Mood enthusiastic confident Type marketing strategic When to use this quote - product launch - advertising campaign - customer acquisition - market positioning Key Concepts identity perceived value social association Questions to Reflect On - How can a brand stay relevant as trends shift? - What aspects of branding most influence consumer choice? A Different Perspective Branding alone may not sustain long‑term growth without service quality. ★ ★ ★ ★ ★ No ratings yet [Associated](https://sms4smile.com/quotes/about/associated/) [Branding Cool](https://sms4smile.com/quotes/about/branding-cool-3373316/) [Cars](https://sms4smile.com/quotes/about/cars/) [Cool](https://sms4smile.com/quotes/about/cool/) [Cool Hip](https://sms4smile.com/quotes/about/cool-hip-3138302/) [Fun](https://sms4smile.com/quotes/about/fun/) [Fun Innovative](https://sms4smile.com/quotes/about/fun-innovative-3373317/) [Hip](https://sms4smile.com/quotes/about/hip/) [Innovative](https://sms4smile.com/quotes/about/innovative/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Reason](https://sms4smile.com/quotes/about/reason/) [Reason Zipcar](https://sms4smile.com/quotes/about/reason-zipcar-3373314/) [Smart](https://sms4smile.com/quotes/about/smart/) [Succeeded](https://sms4smile.com/quotes/about/succeeded/) [Urban](https://sms4smile.com/quotes/about/urban/) [Want](https://sms4smile.com/quotes/about/want/) [Who](https://sms4smile.com/quotes/about/who/) [Zipcar Succeeded](https://sms4smile.com/quotes/about/zipcar-succeeded-3373315/) ## Related quotes > [Portland is often trumpeted as being one of America's coolest, hippest cities. I've been to Portland many times, and I'm always like, "Yeah it's…](https://sms4smile.com/quotes/w-kamau-bell/portland-is-often-trumpeted-as-being-one-of-america-s-coolest-hippest/) [W. Kamau Bell](https://sms4smile.com/quotes/author/w-kamau-bell/) > [Rhyme is cool again. It's because of hip-hop. Bless you, hip-hop.](https://sms4smile.com/quotes/gene-weingarten/rhyme-is-cool-again-it-s-because-of-hip-hop-bless-you-hip-hop/) [Gene Weingarten](https://sms4smile.com/quotes/author/gene-weingarten/) > [Our mission for younger people is to do our best to make exercise cool, hip - the thing to do.](https://sms4smile.com/quotes/bruce-jenner/our-mission-for-younger-people-is-to-do-our-best-to-make-exercise/) [Bruce Jenner](https://sms4smile.com/quotes/author/bruce-jenner/) > [“Mr Davis was a middle class tremble of a man worried about an unseemly display and his Jerry Springer moment”](https://sms4smile.com/quotes/saira-viola/mr-davis-was-a-middle-class-tremble-of-a-man-worried-about-an/) [Saira Viola](https://sms4smile.com/quotes/author/saira-viola/) > [I have a nice following in Boston. The Boston crowd is very hip.](https://sms4smile.com/quotes/tracy-morgan/i-have-a-nice-following-in-boston-the-boston-crowd-is-very-hip/) [Tracy Morgan](https://sms4smile.com/quotes/author/tracy-morgan/) > [I leave the hip thrusts to Michael Jackson.](https://sms4smile.com/quotes/justin-bieber/i-leave-the-hip-thrusts-to-michael-jackson/) [Justin Bieber](https://sms4smile.com/quotes/author/justin-bieber/) > [It's always fun to put on bell bottoms and have your butt hanging out and hip huggers.](https://sms4smile.com/quotes/pam-grier/it-s-always-fun-to-put-on-bell-bottoms-and-have-your-butt-hanging-out/) [Pam Grier](https://sms4smile.com/quotes/author/pam-grier/) > [I have thought about the next steps, and you know, they still don't know that I can dance. They don't know it, and it's…](https://sms4smile.com/quotes/naima-adedapo/i-have-thought-about-the-next-steps-and-you-know-they-still-don-t/) [Naima Adedapo](https://sms4smile.com/quotes/author/naima-adedapo/) > [When you're 12, you have no gauge for what's hip or not hip - or even who you are.](https://sms4smile.com/quotes/nancy-wilson/when-you-re-12-you-have-no-gauge-for-what-s-hip-or-not-hip-or-even/) [Nancy Wilson](https://sms4smile.com/quotes/author/nancy-wilson/) > [Somewhere down the line, the evil ones stole the legacy of hip hop and flipped it to a corporate type of hip hop. They…](https://sms4smile.com/quotes/afrika-bambaataa/somewhere-down-the-line-the-evil-ones-stole-the-legacy-of-hip-hop-and/) [Afrika Bambaataa](https://sms4smile.com/quotes/author/afrika-bambaataa/) > [The things that make me laugh are considered smart or whatever, I guess. But stuff that's self-consciously intelligent or self-consciously hip or cool, that…](https://sms4smile.com/quotes/greg-giraldo/the-things-that-make-me-laugh-are-considered-smart-or-whatever-i/) [Greg Giraldo](https://sms4smile.com/quotes/author/greg-giraldo/) > [I can dance. I like hip hop and stuff and jazz movements, but I'm horrible in ballet. I tried.](https://sms4smile.com/quotes/keke-palmer/i-can-dance-i-like-hip-hop-and-stuff-and-jazz-movements-but-i-m/) [Keke Palmer](https://sms4smile.com/quotes/author/keke-palmer/) > [I try hard to look hip but ladylike; current, but not like I'm trying to be 16.](https://sms4smile.com/quotes/morgan-fairchild/i-try-hard-to-look-hip-but-ladylike-current-but-not-like-i-m-trying/) [Morgan Fairchild](https://sms4smile.com/quotes/author/morgan-fairchild/) > [Early '90s hip hop is my thing.](https://sms4smile.com/quotes/dylan-alcott/early-90s-hip-hop-is-my-thing/) [Dylan Alcott](https://sms4smile.com/quotes/author/dylan-alcott/) > [I come from the golden age of hip hop when all the greats came on the scene.](https://sms4smile.com/quotes/coolio/i-come-from-the-golden-age-of-hip-hop-when-all-the-greats-came-on-the/) [Coolio](https://sms4smile.com/quotes/author/coolio/) ## More by Robin Chase > [I've never been motivated by money. My peers and colleagues inspire me.](https://sms4smile.com/quotes/robin-chase/i-ve-never-been-motivated-by-money-my-peers-and-colleagues-inspire-me/) [Robin Chase](https://sms4smile.com/quotes/author/robin-chase/) > [There is a group of entrepreneurs pushing the envelope, government officials that are making significant changes despite the odds, and visionary writers, academics, and…](https://sms4smile.com/quotes/robin-chase/there-is-a-group-of-entrepreneurs-pushing-the-envelope-government/) [Robin Chase](https://sms4smile.com/quotes/author/robin-chase/) > [That’s the key to new and good ideas; they come from having a very broad and multidisciplinary range of interests.](https://sms4smile.com/quotes/robin-chase/that-s-the-key-to-new-and-good-ideas-they-come-from-having-a-very/) [Robin Chase](https://sms4smile.com/quotes/author/robin-chase/) > [I would love to have had much more money so that I could be a philanthropist.](https://sms4smile.com/quotes/robin-chase/i-would-love-to-have-had-much-more-money-so-that-i-could-be-a/) [Robin Chase](https://sms4smile.com/quotes/author/robin-chase/) > [My peers and colleagues inspire me.](https://sms4smile.com/quotes/robin-chase/my-peers-and-colleagues-inspire-me/) [Robin Chase](https://sms4smile.com/quotes/author/robin-chase/) > [There is a book yearning to come out of me: about how we can build the new collaboration economy, and the role of 'openness'…](https://sms4smile.com/quotes/robin-chase/there-is-a-book-yearning-to-come-out-of-me-about-how-we-can-build-the/) [Robin Chase](https://sms4smile.com/quotes/author/robin-chase/) > [I have never been motivated by money.](https://sms4smile.com/quotes/robin-chase/i-have-never-been-motivated-by-money/) [Robin Chase](https://sms4smile.com/quotes/author/robin-chase/) > [Transportation is the center of the world! It is the glue of our daily lives. When it goes well, we don't see it. When…](https://sms4smile.com/quotes/robin-chase/transportation-is-the-center-of-the-world-it-is-the-glue-of-our-daily/) [Robin Chase](https://sms4smile.com/quotes/author/robin-chase/) [Explore all 9 Robin Chase quotes ](https://sms4smile.com/quotes/author/robin-chase/) ## More Associated quotes > [The theme of the party was Neverland Ranch, so guests were asked to come as anyone or anything associated with Michael Jackson. It was…](https://sms4smile.com/quotes/april-winchell/the-theme-of-the-party-was-neverland-ranch-so-guests-were-asked-to/) [April Winchell](https://sms4smile.com/quotes/author/april-winchell/) > [You know, entropy is associated thermodynamically, in systems involving heat, with disorder. And in an analogous way, information is associated with disorder, which seems…](https://sms4smile.com/quotes/james-gleick/you-know-entropy-is-associated-thermodynamically-in-systems-involving/) [James Gleick](https://sms4smile.com/quotes/author/james-gleick/) > [The true principle of taxation is the benefit principle - those who benefit from a government service should pay for it. It's also known…](https://sms4smile.com/quotes/mark-skousen/the-true-principle-of-taxation-is-the-benefit-principle-those-who/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [All we talk about is 'Islamic terrorism.' If the two words are associated for long enough it's obviously going to have an effect on…](https://sms4smile.com/quotes/samantha-power/all-we-talk-about-is-islamic-terrorism-if-the-two-words-are/) [Samantha Power](https://sms4smile.com/quotes/author/samantha-power/) > [I do think that, for instance, we've been very lucky to have theatrical careers and be associated with Shakespeare which sometimes gives you a…](https://sms4smile.com/quotes/kenneth-branagh/i-do-think-that-for-instance-we-ve-been-very-lucky-to-have-theatrical/) [Kenneth Branagh](https://sms4smile.com/quotes/author/kenneth-branagh/) > [I want to not be associated with death or cancer, I don't want that life.](https://sms4smile.com/quotes/phil-elverum/i-want-to-not-be-associated-with-death-or-cancer-i-don-t-want-that/) [Phil Elverum](https://sms4smile.com/quotes/author/phil-elverum/) > [I was always involved in the arts from a young age. I started studying classical piano at age four as a student of the…](https://sms4smile.com/quotes/monica-raymund/i-was-always-involved-in-the-arts-from-a-young-age-i-started-studying/) [Monica Raymund](https://sms4smile.com/quotes/author/monica-raymund/) > [I can tell you, Obamacare, I have been stunned by the pratfalls associated with its implementation. I simply can't understand how a president that…](https://sms4smile.com/quotes/mitt-romney/i-can-tell-you-obamacare-i-have-been-stunned-by-the-pratfalls/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [And for me, it's been, not only where I learned, but the people that I met there. Most of the people that I work…](https://sms4smile.com/quotes/jon-secada/and-for-me-it-s-been-not-only-where-i-learned-but-the-people-that-i/) [Jon Secada](https://sms4smile.com/quotes/author/jon-secada/) > [Most grain foods, whether we're talking about quinoa, amaranth, the very popular grains of the day - the reality is they still are associated…](https://sms4smile.com/quotes/david-perlmutter/most-grain-foods-whether-we-re-talking-about-quinoa-amaranth-the-very/) [David Perlmutter](https://sms4smile.com/quotes/author/david-perlmutter/) > [I was raised a Catholic on both sides of the family. I went to a Catholic grade school and thought everybody in the country…](https://sms4smile.com/quotes/lou-holtz/i-was-raised-a-catholic-on-both-sides-of-the-family-i-went-to-a/) [Lou Holtz](https://sms4smile.com/quotes/author/lou-holtz/) > [Perhaps some of the appeal of the dangerous-but-yummy paranormal anti-hero lies in his scorn for societal expectations. Yes, women have come a long way,…](https://sms4smile.com/quotes/jeaniene-frost/perhaps-some-of-the-appeal-of-the-dangerous-but-yummy-paranormal-anti/) [Jeaniene Frost](https://sms4smile.com/quotes/author/jeaniene-frost/) > [I was the Chair of the WIFF Foundation, which is the philanthropic arm of Women In Film. The foundation runs the several programs including…](https://sms4smile.com/quotes/sharon-lawrence/i-was-the-chair-of-the-wiff-foundation-which-is-the-philanthropic-arm/) [Sharon Lawrence](https://sms4smile.com/quotes/author/sharon-lawrence/) > [“When taking nutritional supplements, it is important to know which ones have toxicity associated with them.”](https://sms4smile.com/quotes/steven-magee/when-taking-nutritional-supplements-it-is-important-to-know-which/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [You do not have to be convicted or even charged of a crime to be able to demonstrate that you've violated a personal conduct…](https://sms4smile.com/quotes/roger-goodell/you-do-not-have-to-be-convicted-or-even-charged-of-a-crime-to-be-able/) [Roger Goodell](https://sms4smile.com/quotes/author/roger-goodell/) [Browse all 143 Associated quotes ](https://sms4smile.com/quotes/about/associated/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. 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