--- title: "Meaning & Key Takeaway of: Now, the one thing that's clear is that…" description: "\"Now, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't ..." image: "https://sms4smile.com/quotes/i/8e8/robert-waterman-mcchesney-2452_significant_now-the-one-thing-that-s-clear-is-that-w_1747931.jpg" --- # Now, the one thing that's clear is that we need nonprofit… ![“Now, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't need a purely nonprofit, noncommercial system, but we need a significant nonprofit, noncommercial system. Advertising-run media, profit-driven…” quote by Robert Waterman McChesney](https://sms4smile.com/quotes/i/8e8/robert-waterman-mcchesney-2452_significant_now-the-one-thing-that-s-clear-is-that-w_1747931.jpg) [Download](https://sms4smile.com/quotes/i/8e8/robert-waterman-mcchesney-2452_significant_now-the-one-thing-that-s-clear-is-that-w_1747931.jpg) [Open image](https://sms4smile.com/quotes/i/8e8/robert-waterman-mcchesney-2452_significant_now-the-one-thing-that-s-clear-is-that-w_1747931.jpg) > “Now, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't need a purely nonprofit, noncommercial system, but we need a significant nonprofit, noncommercial system. Advertising-run media, profit-driven media, simply is not acceptable as the entirety of our media system. There's no defense for it.” [Robert Waterman McChesney](https://sms4smile.com/quotes/author/robert-waterman-mcchesney/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker argues that a robust nonprofit, noncommercial media sector is essential for democratic discourse, rejecting profit‑driven models as insufficient. **In simple terms:** Nonprofit media is vital for democracy. Key Takeaway Support independent, nonprofit media outlets. Themes media democracy nonprofit media public interest Mood urgent concerned Type political advocacy When to use this quote - policy advocacy - public broadcasting - community journalism Key Concepts media ownership advertising influence civic engagement Questions to Reflect On - What policies could ensure media diversity? - How can citizens fund nonprofit media? A Different Perspective Profit models can still provide valuable content if regulated. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [Nature will eventually do what nature has always done. It will respond in a self-stabilizing manner over the long term with moderate variability over…](https://sms4smile.com/quotes/john-h-sununu/nature-will-eventually-do-what-nature-has-always-done-it-will-respond/) John H. 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