--- title: "Meaning & Key Takeaway of: the words in your copy should be “like…" description: "\"“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and see the product.”\" — Rober..." image: "https://sms4smile.com/quotes/i/cca/robert-w-bly-39651_books_the-words-in-your-copy-should-be-like-th_975230.jpg" --- # the words in your copy should be “like the windows in a… ![“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and see the product.” quote by Robert W. Bly](https://sms4smile.com/quotes/i/cca/robert-w-bly-39651_books_the-words-in-your-copy-should-be-like-th_975230.jpg) [Download](https://sms4smile.com/quotes/i/cca/robert-w-bly-39651_books_the-words-in-your-copy-should-be-like-th_975230.jpg) [Open image](https://sms4smile.com/quotes/i/cca/robert-w-bly-39651_books_the-words-in-your-copy-should-be-like-th_975230.jpg) > ““the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and see the product.”” [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Copy should be transparent, allowing readers to see the product clearly, like a storefront window. **In simple terms:** Copy must be clear and transparent. Key Takeaway Write copy that reveals the product plainly. Themes clarity transparency marketing Mood practical informative Type educational instructional When to use this quote - advertising - website design - product descriptions Key Concepts communication design principles Questions to Reflect On - How can you balance transparency with intrigue? - What visual metaphors enhance product appeal? A Different Perspective Overly literal windows can reveal too much, reducing intrigue. ★ ★ ★ ★ ★ No ratings yet [Books](https://sms4smile.com/quotes/about/books/) ## Related quotes > [I know "accessibility" is a term that's kind of thrown around wantonly today, especially with talking about visual media. 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But…](https://sms4smile.com/quotes/whitney-balliett/critics-are-biased-and-so-are-readers-indeed-a-critic-is-a-bundle-of/) Whitney Balliett > [But editors are still the world's readers. And thus the eyes of the world.](https://sms4smile.com/quotes/betsy-lerner/but-editors-are-still-the-world-s-readers-and-thus-the-eyes-of-the/) [Betsy Lerner](https://sms4smile.com/quotes/author/betsy-lerner/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) > [My sentences got sharper and my stories more efficient, and I gradually learned to imagine the reader more clearly and to empathize with that…](https://sms4smile.com/quotes/karen-thompson-walker/my-sentences-got-sharper-and-my-stories-more-efficient-and-i/) [Karen Thompson Walker](https://sms4smile.com/quotes/author/karen-thompson-walker/) ## More by Robert W. Bly > [Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy…](https://sms4smile.com/quotes/robert-w-bly/instead-of-creating-aesthetically-pleasing-prose-you-have-to-dig-into/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) > [“the surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete. The greatest writers—Homer, Dante, Shakespeare—are…](https://sms4smile.com/quotes/robert-w-bly/the-surest-way-to-arouse-and-hold-the-attention-of-the-reader-is-by/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) > [Listen to your instincts, then do the opposite.](https://sms4smile.com/quotes/robert-w-bly/listen-to-your-instincts-then-do-the-opposite/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) > [Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote…](https://sms4smile.com/quotes/robert-w-bly/writers-are-interested-in-a-diverse-range-of-subjects-but-prefer-to/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) > [We are not in the business of being original. We are in the business of reusing things that work.](https://sms4smile.com/quotes/robert-w-bly/we-are-not-in-the-business-of-being-original-we-are-in-the-business/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) > [“Copywriters are salespeople whose job is to convince people to buy products.”](https://sms4smile.com/quotes/robert-w-bly/copywriters-are-salespeople-whose-job-is-to-convince-people-to-buy/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) > [“Grade your performance as a copywriter on sales generated by your copy, not on originality.”](https://sms4smile.com/quotes/robert-w-bly/grade-your-performance-as-a-copywriter-on-sales-generated-by-your/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) > [“Avoid pompous words and fancy phrases.”](https://sms4smile.com/quotes/robert-w-bly/avoid-pompous-words-and-fancy-phrases/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) > [What you want to do as a living and get paid for, others want to do as a hobby and for free.](https://sms4smile.com/quotes/robert-w-bly/what-you-want-to-do-as-a-living-and-get-paid-for-others-want-to-do-as/) [Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/) > [“Clever advertising can convince people to try a bad product once. 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Bly quotes ](https://sms4smile.com/quotes/author/robert-w-bly/) ## More Books quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [If what I write is literature, I guess you'd better emphasize the 'litter.'](https://sms4smile.com/quotes/lydia-lunch/if-what-i-write-is-literature-i-guess-you-d-better-emphasize-the/) [Lydia Lunch](https://sms4smile.com/quotes/author/lydia-lunch/) > [My sentences got sharper and my stories more efficient, and I gradually learned to imagine the reader more clearly and to empathize with that…](https://sms4smile.com/quotes/karen-thompson-walker/my-sentences-got-sharper-and-my-stories-more-efficient-and-i/) [Karen Thompson Walker](https://sms4smile.com/quotes/author/karen-thompson-walker/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! 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Some fine day you'll die of a misprint.”](https://sms4smile.com/quotes/markus-herz/be-careful-about-reading-health-books-some-fine-day-you-ll-die-of-a/) Markus Herz > [But editors are still the world's readers. And thus the eyes of the world.](https://sms4smile.com/quotes/betsy-lerner/but-editors-are-still-the-world-s-readers-and-thus-the-eyes-of-the/) [Betsy Lerner](https://sms4smile.com/quotes/author/betsy-lerner/) [Browse all 59,485 Books quotes ](https://sms4smile.com/quotes/about/books/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and see the product.”", "creator": { "@type": "Person", "name": "Robert W. 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