--- title: "Meaning & Key Takeaway of: It's almost as if we have two lobes in…" description: "\"It's almost as if we have two lobes in our brain. There's the consumer and investor mode, and we're doing better and better at that lobe. But at the pr..." image: "https://sms4smile.com/quotes/i/670/robert-reich-1333_brain_it-s-almost-as-if-we-have-two-lobes-in-o_2499241.jpg" --- # It's almost as if we have two lobes in our brain. There's… ![“It's almost as if we have two lobes in our brain. There's the consumer and investor mode, and we're doing better and better at that lobe. But at the producer and seller mode, we have to work harder and harder. And the better we do as consumers and investors - the easier it is for us to choose…” quote by Robert Reich](https://sms4smile.com/quotes/i/670/robert-reich-1333_brain_it-s-almost-as-if-we-have-two-lobes-in-o_2499241.jpg) [Download](https://sms4smile.com/quotes/i/670/robert-reich-1333_brain_it-s-almost-as-if-we-have-two-lobes-in-o_2499241.jpg) [Open image](https://sms4smile.com/quotes/i/670/robert-reich-1333_brain_it-s-almost-as-if-we-have-two-lobes-in-o_2499241.jpg) > “It's almost as if we have two lobes in our brain. There's the consumer and investor mode, and we're doing better and better at that lobe. But at the producer and seller mode, we have to work harder and harder. And the better we do as consumers and investors - the easier it is for us to choose something better, to exit every commercial relationship - the harder we have to work as sellers and producers. One follows from the other.” [Robert Reich](https://sms4smile.com/quotes/author/robert-reich/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The brain has distinct modes for consuming/investing versus producing/selling; we become efficient consumers but must work harder as producers, creating a tension between ease and effort. **In simple terms:** Consumer and investor modes are easy; producer and seller modes require more effort. Key Takeaway Balance effort between consuming and producing. Themes economics psychology behavior growth balance Mood reflective analytical Type observational critical When to use this quote - personal finance - career planning - entrepreneurship - market analysis Key Concepts cognitive bias effort allocation consumerism production dynamics Questions to Reflect On - How can producers reduce effort while maintaining quality? - What incentives can balance consumer ease and producer effort? A Different Perspective Harder work as a producer may limit innovation and competition. ★ ★ ★ ★ ★ No ratings yet [Brain](https://sms4smile.com/quotes/about/brain/) [Hard work](https://sms4smile.com/quotes/about/hard-work/) [Investing](https://sms4smile.com/quotes/about/investing/) [Investors](https://sms4smile.com/quotes/about/investors/) ## Related quotes > [“Citizens may recoil from paying for the news, he noted, because they see it as a natural right. 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