---
title: "Meaning & Key Takeaway of: It is not how much you make that counts…"
description: "\"It is not how much you make that counts, but how much money you keep.\" — Robert Kiyosaki"
image: "https://sms4smile.com/quotes/i/7b0/robert-kiyosaki-260_counts_it-is-not-how-much-you-make-that-counts_144976.jpg"
---

#  It is not how much you make that counts, but how much…

![“It is not how much you make that counts, but how much money you keep.” quote by Robert Kiyosaki](https://sms4smile.com/quotes/i/7b0/robert-kiyosaki-260_counts_it-is-not-how-much-you-make-that-counts_144976.jpg)   [Download](https://sms4smile.com/quotes/i/7b0/robert-kiyosaki-260_counts_it-is-not-how-much-you-make-that-counts_144976.jpg) [Open image](https://sms4smile.com/quotes/i/7b0/robert-kiyosaki-260_counts_it-is-not-how-much-you-make-that-counts_144976.jpg)

> “It is not how much you make that counts, but how much money you keep.”

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Wealth is measured by retained earnings, not gross income; saving and investing matter more than earning.

**In simple terms:** Focus on what you keep, not just what you earn.

Key Takeaway

Prioritize saving and smart investing.

Themes

finance wealth saving investment mindset

Mood

pragmatic reflective

Type

advice motivational

When to use this quote

- personal budgeting
- retirement planning
- business profit
- tax strategy

Key Concepts

cash flow net worth financial discipline

Questions to Reflect On

- How can you improve your saving habits?
- What investments can increase retained wealth?

A Different Perspective

Saving alone doesn't guarantee wealth without growth.

★ ★ ★ ★ ★   No ratings yet

[Funny](https://sms4smile.com/quotes/about/funny/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Money](https://sms4smile.com/quotes/about/money/) [Success](https://sms4smile.com/quotes/about/success/)

## Related quotes

> [What counts is what you do with your money, not where it came from.](https://sms4smile.com/quotes/merton-miller/what-counts-is-what-you-do-with-your-money-not-where-it-came-from/)

[Merton Miller](https://sms4smile.com/quotes/author/merton-miller/)

> [We could live like counts. ... If all that money is out there, I might as well hack a little on the side and…](https://sms4smile.com/quotes/william-faulkner/we-could-live-like-counts-if-all-that-money-is-out-there-i-might-as/)

[William Faulkner](https://sms4smile.com/quotes/author/william-faulkner/)

> [It is not the temptations you have, but the decision you make about them that counts.](https://sms4smile.com/quotes/billy-graham/it-is-not-the-temptations-you-have-but-the-decision-you-make-about/)

[Billy Graham](https://sms4smile.com/quotes/author/billy-graham/)

> [True are the ones who make yourself counts your good moments in seconds and bad in minutes.](https://sms4smile.com/quotes/jaydeep-vora/true-are-the-ones-who-make-yourself-counts-your-good-moments-in/)

[Jaydeep Vora](https://sms4smile.com/quotes/author/jaydeep-vora/)

> [“Couples fight, but it’s how you make up that counts.”](https://sms4smile.com/quotes/marquita-valentine/couples-fight-but-it-s-how-you-make-up-that-counts/)

[Marquita Valentine](https://sms4smile.com/quotes/author/marquita-valentine/)

> [I like to smile a lot before going in the car. I make jokes, even on the grid, and then I can still manage…](https://sms4smile.com/quotes/romain-grosjean/i-like-to-smile-a-lot-before-going-in-the-car-i-make-jokes-even-on/)

[Romain Grosjean](https://sms4smile.com/quotes/author/romain-grosjean/)

> [Doing more and more with less and less is one form of being generous. In fact, the easiest way to become rich is by…](https://sms4smile.com/quotes/robert-kiyosaki/doing-more-and-more-with-less-and-less-is-one-form-of-being-generous/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [If you want to be rich, don’t allow yourself the luxury of excuses.](https://sms4smile.com/quotes/robert-kiyosaki/if-you-want-to-be-rich-don-t-allow-yourself-the-luxury-of-excuses/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [Before you can transform your wallet from poor to rich, you've got to transform your spirit from poor to rich.](https://sms4smile.com/quotes/robert-kiyosaki/before-you-can-transform-your-wallet-from-poor-to-rich-you-ve-got-to/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [Excuses cost a dime and that's why the poor could afford a lot of it.](https://sms4smile.com/quotes/robert-kiyosaki/excuses-cost-a-dime-and-that-s-why-the-poor-could-afford-a-lot-of-it/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [Rich dad has taught me "You can't do it" doesn't necessarily mean "you can't". It more often means "they can't".](https://sms4smile.com/quotes/robert-kiyosaki/rich-dad-has-taught-me-you-can-t-do-it-doesn-t-necessarily-mean-you/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [The benefit of living in a free society is that we all have the choice to be rich, poor, or middle class. The decision…](https://sms4smile.com/quotes/robert-kiyosaki/the-benefit-of-living-in-a-free-society-is-that-we-all-have-the/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [There's nothing wrong with pitch counts. But not when it's spit out by a computer, and the computer does not look at an individual's…](https://sms4smile.com/quotes/tom-seaver/there-s-nothing-wrong-with-pitch-counts-but-not-when-it-s-spit-out-by/)

[Tom Seaver](https://sms4smile.com/quotes/author/tom-seaver/)

> [I like to think that my works flow like music. That may be one reason I work in large groups versus one picture of…](https://sms4smile.com/quotes/william-eggleston/i-like-to-think-that-my-works-flow-like-music-that-may-be-one-reason/)

[William Eggleston](https://sms4smile.com/quotes/author/william-eggleston/)

> [Experience counts in government even more than in business.](https://sms4smile.com/quotes/mo-ibrahim/experience-counts-in-government-even-more-than-in-business/)

[Mo Ibrahim](https://sms4smile.com/quotes/author/mo-ibrahim/)

## More by Robert Kiyosaki

> [Most people put money in their piggy bank. I buy a goose that lays golden eggs over and over again. That's what an asset…](https://sms4smile.com/quotes/robert-kiyosaki/most-people-put-money-in-their-piggy-bank-i-buy-a-goose-that-lays/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [The benefit of living in a free society is that we all have the choice to be rich, poor, or middle class. The decision…](https://sms4smile.com/quotes/robert-kiyosaki/the-benefit-of-living-in-a-free-society-is-that-we-all-have-the/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [Rich dad has taught me "You can't do it" doesn't necessarily mean "you can't". It more often means "they can't".](https://sms4smile.com/quotes/robert-kiyosaki/rich-dad-has-taught-me-you-can-t-do-it-doesn-t-necessarily-mean-you/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [The greatest secret of winners is that failure inspires winning; thus, they are not afraid of losing.](https://sms4smile.com/quotes/robert-kiyosaki/the-greatest-secret-of-winners-is-that-failure-inspires-winning-thus/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [A truly intelligent person is the dumbest person on the team he is leading.](https://sms4smile.com/quotes/robert-kiyosaki/a-truly-intelligent-person-is-the-dumbest-person-on-the-team-he-is/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [Corporate America is a 20th-century dinosaur, trembling on the edge of extinction, and the only way for you to have a genuinely secure future…](https://sms4smile.com/quotes/robert-kiyosaki/corporate-america-is-a-20th-century-dinosaur-trembling-on-the-edge-of/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [If you don't like the idea that most of the money spent on lottery tickets supports government programs, you should know that most of…](https://sms4smile.com/quotes/robert-kiyosaki/if-you-don-t-like-the-idea-that-most-of-the-money-spent-on-lottery/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [Jobs are a centuries-old concept created during the Industrial Revolution. Despite the reality that we're now deep in the Information Age, many people are…](https://sms4smile.com/quotes/robert-kiyosaki/jobs-are-a-centuries-old-concept-created-during-the-industrial/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [A job is a short term solution to a long term problem](https://sms4smile.com/quotes/robert-kiyosaki/a-job-is-a-short-term-solution-to-a-long-term-problem/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [Excuses cost a dime and that's why the poor could afford a lot of it.](https://sms4smile.com/quotes/robert-kiyosaki/excuses-cost-a-dime-and-that-s-why-the-poor-could-afford-a-lot-of-it/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [In today's rapidly changing world, the people who are not taking risk are the risk takers.](https://sms4smile.com/quotes/robert-kiyosaki/in-today-s-rapidly-changing-world-the-people-who-are-not-taking-risk/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [For people who live in the suburbs and must commute long distances to work, their wealth will sink as energy prices rise.](https://sms4smile.com/quotes/robert-kiyosaki/for-people-who-live-in-the-suburbs-and-must-commute-long-distances-to/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [The strength of character and emotional intelligence to face your failures and learn from them are at the core of success.](https://sms4smile.com/quotes/robert-kiyosaki/the-strength-of-character-and-emotional-intelligence-to-face-your/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [The biggest trap, the biggest dungeon in life isn't laziness or bad luck, it's comfort.](https://sms4smile.com/quotes/robert-kiyosaki/the-biggest-trap-the-biggest-dungeon-in-life-isn-t-laziness-or-bad/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

> [If you had seen me back in high school, there's no way you would have ever said I would become an author or teacher…](https://sms4smile.com/quotes/robert-kiyosaki/if-you-had-seen-me-back-in-high-school-there-s-no-way-you-would-have/)

[Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/)

[Explore all 793 Robert Kiyosaki quotes ](https://sms4smile.com/quotes/author/robert-kiyosaki/)

## More Counts quotes

> [Experience counts in government even more than in business.](https://sms4smile.com/quotes/mo-ibrahim/experience-counts-in-government-even-more-than-in-business/)

[Mo Ibrahim](https://sms4smile.com/quotes/author/mo-ibrahim/)

> [I like to think that my works flow like music. That may be one reason I work in large groups versus one picture of…](https://sms4smile.com/quotes/william-eggleston/i-like-to-think-that-my-works-flow-like-music-that-may-be-one-reason/)

[William Eggleston](https://sms4smile.com/quotes/author/william-eggleston/)

> [There's nothing wrong with pitch counts. But not when it's spit out by a computer, and the computer does not look at an individual's…](https://sms4smile.com/quotes/tom-seaver/there-s-nothing-wrong-with-pitch-counts-but-not-when-it-s-spit-out-by/)

[Tom Seaver](https://sms4smile.com/quotes/author/tom-seaver/)

> [If you start out trying to achieve a specific thing - like doing stadium shows or going into the studio and doing an album…](https://sms4smile.com/quotes/george-strait/if-you-start-out-trying-to-achieve-a-specific-thing-like-doing/)

[George Strait](https://sms4smile.com/quotes/author/george-strait/)

> [I like to smile a lot before going in the car. I make jokes, even on the grid, and then I can still manage…](https://sms4smile.com/quotes/romain-grosjean/i-like-to-smile-a-lot-before-going-in-the-car-i-make-jokes-even-on/)

[Romain Grosjean](https://sms4smile.com/quotes/author/romain-grosjean/)

> [Oh, Michael Jackson is Michael Jackson. And no matter if he sold 40 million records off of one record and sold 15 off his…](https://sms4smile.com/quotes/tito-jackson/oh-michael-jackson-is-michael-jackson-and-no-matter-if-he-sold-40/)

[Tito Jackson](https://sms4smile.com/quotes/author/tito-jackson/)

> [The Term Paper Artist' represents two models of writing, one of the little boy bouncing his ball, generating stories for the sheer pleasure of…](https://sms4smile.com/quotes/david-leavitt/the-term-paper-artist-represents-two-models-of-writing-one-of-the/)

[David Leavitt](https://sms4smile.com/quotes/author/david-leavitt/)

> [Right now counts forever.](https://sms4smile.com/quotes/r-c-sproul/right-now-counts-forever/)

[R. C. Sproul](https://sms4smile.com/quotes/author/r-c-sproul/)

> [Looks, health and elegance are what counts. Someone can look wonderful in a sweatsuit.](https://sms4smile.com/quotes/oleg-cassini/looks-health-and-elegance-are-what-counts-someone-can-look-wonderful/)

[Oleg Cassini](https://sms4smile.com/quotes/author/oleg-cassini/)

> [Ultimately, it's your talent that counts.](https://sms4smile.com/quotes/armaan-malik/ultimately-it-s-your-talent-that-counts/)

[Armaan Malik](https://sms4smile.com/quotes/author/armaan-malik/)

> [In a painting, what counts is the unexpected.](https://sms4smile.com/quotes/georges-braque/in-a-painting-what-counts-is-the-unexpected/)

[Georges Braque](https://sms4smile.com/quotes/author/georges-braque/)

> [Germany is not like Ireland or Denmark. It is a country where the domestic market counts much more than the external market.](https://sms4smile.com/quotes/peter-bofinger/germany-is-not-like-ireland-or-denmark-it-is-a-country-where-the/)

[Peter Bofinger](https://sms4smile.com/quotes/author/peter-bofinger/)

> [James Salter has been a fighter pilot, a rogue, and a climber. He counts Robert Redford as a friend.](https://sms4smile.com/quotes/stephen-rodrick/james-salter-has-been-a-fighter-pilot-a-rogue-and-a-climber-he-counts/)

[Stephen Rodrick](https://sms4smile.com/quotes/author/stephen-rodrick/)

> [Every writing teacher gives the subliminal message, every time they teach: 'Your life counts for something.' In no other subject that I know of…](https://sms4smile.com/quotes/roger-rosenblatt/every-writing-teacher-gives-the-subliminal-message-every-time-they/)

[Roger Rosenblatt](https://sms4smile.com/quotes/author/roger-rosenblatt/)

> [What you become is what counts.](https://sms4smile.com/quotes/liz-smith/what-you-become-is-what-counts/)

[Liz Smith](https://sms4smile.com/quotes/author/liz-smith/)

Browse all 274 Counts quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "It is not how much you make that counts, but how much money you keep.",
            "creator": {
                "@type": "Person",
                "name": "Robert Kiyosaki"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/robert-kiyosaki/it-is-not-how-much-you-make-that-counts-but-how-much-money-you-keep/",
            "about": {
                "@type": "Thing",
                "name": "Counts"
            },
            "@id": "https://sms4smile.com/quotes/robert-kiyosaki/it-is-not-how-much-you-make-that-counts-but-how-much-money-you-keep/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/7b0/robert-kiyosaki-260_counts_it-is-not-how-much-you-make-that-counts_144976.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/7b0/robert-kiyosaki-260_counts_it-is-not-how-much-you-make-that-counts_144976.jpg",
                "url": "https://sms4smile.com/quotes/i/7b0/robert-kiyosaki-260_counts_it-is-not-how-much-you-make-that-counts_144976.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“It is not how much you make that counts, but how much money you keep.” — Robert Kiyosaki",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Robert Kiyosaki",
                    "item": "https://sms4smile.com/quotes/author/robert-kiyosaki/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "It is not how much you...",
                    "item": "https://sms4smile.com/quotes/robert-kiyosaki/it-is-not-how-much-you-make-that-counts-but-how-much-money-you-keep/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/robert-kiyosaki/it-is-not-how-much-you-make-that-counts-but-how-much-money-you-keep/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
