--- title: "Meaning & Key Takeaway of: If you are not a brand, you are a…" description: "\"If you are not a brand, you are a commodity.\" — Robert Kiyosaki" image: "https://sms4smile.com/quotes/i/f8a/robert-kiyosaki-260_branding_if-you-are-not-a-brand-you-are-a-commodi_1761793.jpg" --- # If you are not a brand, you are a commodity. ![“If you are not a brand, you are a commodity.” quote by Robert Kiyosaki](https://sms4smile.com/quotes/i/f8a/robert-kiyosaki-260_branding_if-you-are-not-a-brand-you-are-a-commodi_1761793.jpg) [Download](https://sms4smile.com/quotes/i/f8a/robert-kiyosaki-260_branding_if-you-are-not-a-brand-you-are-a-commodi_1761793.jpg) [Open image](https://sms4smile.com/quotes/i/f8a/robert-kiyosaki-260_branding_if-you-are-not-a-brand-you-are-a-commodi_1761793.jpg) > “If you are not a brand, you are a commodity.” [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Being a brand creates distinct value; without it, you become interchangeable and undervalued. **In simple terms:** Without a brand you’re just another product. Key Takeaway Cultivate a unique identity. Themes branding value competition Mood motivational strategic Type inspirational business When to use this quote - entrepreneurship - personal branding - product launch - career development Key Concepts differentiation market positioning Questions to Reflect On - What unique value can you offer? - How do you protect your brand? A Different Perspective A brand can be costly to build and maintain. ★ ★ ★ ★ ★ No ratings yet [Brand](https://sms4smile.com/quotes/about/brand/) [Brand Commodity](https://sms4smile.com/quotes/about/brand-commodity-1698035/) [Branding](https://sms4smile.com/quotes/about/branding/) [Brands](https://sms4smile.com/quotes/about/brands/) [Commodity](https://sms4smile.com/quotes/about/commodity/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Personal branding](https://sms4smile.com/quotes/about/personal-branding/) ## Related quotes > [A great brand is a story that never stops unfolding.](https://sms4smile.com/quotes/tony-hsieh/a-great-brand-is-a-story-that-never-stops-unfolding/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or…](https://sms4smile.com/quotes/seth-godin/a-brand-is-the-set-of-expectations-memories-stores-and-relationships/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If your business is not a brand, it's a commodity.](https://sms4smile.com/quotes/donald-trump/if-your-business-is-not-a-brand-it-s-a-commodity/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [“If there is one trait that your brand must speak of, it is trust.”](https://sms4smile.com/quotes/idowu-koyenikan/if-there-is-one-trait-that-your-brand-must-speak-of-it-is-trust/) [idowu koyenikan](https://sms4smile.com/quotes/author/idowu-koyenikan/) > [“Bear it in mind that when you have no brand, “no brand” is your brand and that’s a negative brand!”](https://sms4smile.com/quotes/israelmore-ayivor/bear-it-in-mind-that-when-you-have-no-brand-no-brand-is-your-brand/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“What others see in you now is just a MILD chapter of you; the WILD version of your brand is yet to be visible.…](https://sms4smile.com/quotes/israelmore-ayivor/what-others-see-in-you-now-is-just-a-mild-chapter-of-you-the-wild/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Your dreams are like the market grounds; their locations really matter. If you keep hiding your potentials out of sight, you may be great…](https://sms4smile.com/quotes/israelmore-ayivor/your-dreams-are-like-the-market-grounds-their-locations-really-matter/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Tweet others the way you want to be tweeted.”](https://sms4smile.com/quotes/germany-kent/tweet-others-the-way-you-want-to-be-tweeted/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [“Negative brands are the main reasons why your dreams become too hard to change shape. Negative brand can cake your dreams to take undesirable…](https://sms4smile.com/quotes/israelmore-ayivor/negative-brands-are-the-main-reasons-why-your-dreams-become-too-hard/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Build a brand or a brand will build you.”](https://sms4smile.com/quotes/richie-norton/build-a-brand-or-a-brand-will-build-you/) [Richie Norton](https://sms4smile.com/quotes/author/richie-norton/) > [“Your brand will be called on upon when it's needed. When it's not needed at the moment, keep it safely till it's call comes.…](https://sms4smile.com/quotes/israelmore-ayivor/your-brand-will-be-called-on-upon-when-it-s-needed-when-it-s-not/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“A brand is a person.”](https://sms4smile.com/quotes/richie-norton/a-brand-is-a-person/) [Richie Norton](https://sms4smile.com/quotes/author/richie-norton/) > [“Your personal brand determines the kind of leadership influence you’ll provide.”](https://sms4smile.com/quotes/israelmore-ayivor/your-personal-brand-determines-the-kind-of-leadership-influence-you/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Never fall in love with anything life throws at you. You have what it takes to colour your environment with the right decisions at…](https://sms4smile.com/quotes/israelmore-ayivor/never-fall-in-love-with-anything-life-throws-at-you-you-have-what-it/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) ## More by Robert Kiyosaki > [Most people put money in their piggy bank. I buy a goose that lays golden eggs over and over again. That's what an asset…](https://sms4smile.com/quotes/robert-kiyosaki/most-people-put-money-in-their-piggy-bank-i-buy-a-goose-that-lays/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [The benefit of living in a free society is that we all have the choice to be rich, poor, or middle class. The decision…](https://sms4smile.com/quotes/robert-kiyosaki/the-benefit-of-living-in-a-free-society-is-that-we-all-have-the/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [Rich dad has taught me "You can't do it" doesn't necessarily mean "you can't". It more often means "they can't".](https://sms4smile.com/quotes/robert-kiyosaki/rich-dad-has-taught-me-you-can-t-do-it-doesn-t-necessarily-mean-you/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [The greatest secret of winners is that failure inspires winning; thus, they are not afraid of losing.](https://sms4smile.com/quotes/robert-kiyosaki/the-greatest-secret-of-winners-is-that-failure-inspires-winning-thus/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [A truly intelligent person is the dumbest person on the team he is leading.](https://sms4smile.com/quotes/robert-kiyosaki/a-truly-intelligent-person-is-the-dumbest-person-on-the-team-he-is/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [Corporate America is a 20th-century dinosaur, trembling on the edge of extinction, and the only way for you to have a genuinely secure future…](https://sms4smile.com/quotes/robert-kiyosaki/corporate-america-is-a-20th-century-dinosaur-trembling-on-the-edge-of/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [If you don't like the idea that most of the money spent on lottery tickets supports government programs, you should know that most of…](https://sms4smile.com/quotes/robert-kiyosaki/if-you-don-t-like-the-idea-that-most-of-the-money-spent-on-lottery/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [Jobs are a centuries-old concept created during the Industrial Revolution. Despite the reality that we're now deep in the Information Age, many people are…](https://sms4smile.com/quotes/robert-kiyosaki/jobs-are-a-centuries-old-concept-created-during-the-industrial/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [A job is a short term solution to a long term problem](https://sms4smile.com/quotes/robert-kiyosaki/a-job-is-a-short-term-solution-to-a-long-term-problem/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [Excuses cost a dime and that's why the poor could afford a lot of it.](https://sms4smile.com/quotes/robert-kiyosaki/excuses-cost-a-dime-and-that-s-why-the-poor-could-afford-a-lot-of-it/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [In today's rapidly changing world, the people who are not taking risk are the risk takers.](https://sms4smile.com/quotes/robert-kiyosaki/in-today-s-rapidly-changing-world-the-people-who-are-not-taking-risk/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [For people who live in the suburbs and must commute long distances to work, their wealth will sink as energy prices rise.](https://sms4smile.com/quotes/robert-kiyosaki/for-people-who-live-in-the-suburbs-and-must-commute-long-distances-to/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [The strength of character and emotional intelligence to face your failures and learn from them are at the core of success.](https://sms4smile.com/quotes/robert-kiyosaki/the-strength-of-character-and-emotional-intelligence-to-face-your/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [The biggest trap, the biggest dungeon in life isn't laziness or bad luck, it's comfort.](https://sms4smile.com/quotes/robert-kiyosaki/the-biggest-trap-the-biggest-dungeon-in-life-isn-t-laziness-or-bad/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [If you had seen me back in high school, there's no way you would have ever said I would become an author or teacher…](https://sms4smile.com/quotes/robert-kiyosaki/if-you-had-seen-me-back-in-high-school-there-s-no-way-you-would-have/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) [Explore all 793 Robert Kiyosaki quotes ](https://sms4smile.com/quotes/author/robert-kiyosaki/) ## More Brand quotes > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) [D. Wayne Calloway](https://sms4smile.com/quotes/author/d-wayne-calloway/) > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) [Browse all 763 Brand quotes ](https://sms4smile.com/quotes/about/brand/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you are not a brand, you are a commodity.", "creator": { "@type": "Person", "name": "Robert Kiyosaki" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/robert-kiyosaki/if-you-are-not-a-brand-you-are-a-commodity/", "about": { "@type": "Thing", "name": "Brand" }, "@id": "https://sms4smile.com/quotes/robert-kiyosaki/if-you-are-not-a-brand-you-are-a-commodity/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f8a/robert-kiyosaki-260_branding_if-you-are-not-a-brand-you-are-a-commodi_1761793.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f8a/robert-kiyosaki-260_branding_if-you-are-not-a-brand-you-are-a-commodi_1761793.jpg", "url": "https://sms4smile.com/quotes/i/f8a/robert-kiyosaki-260_branding_if-you-are-not-a-brand-you-are-a-commodi_1761793.jpg", "width": 1080, "height": 1080, "caption": "“If you are not a brand, you are a commodity.” — Robert Kiyosaki", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Robert Kiyosaki", "item": "https://sms4smile.com/quotes/author/robert-kiyosaki/" }, { "@type": "ListItem", "position": 4, "name": "If you are not a brand,...", "item": "https://sms4smile.com/quotes/robert-kiyosaki/if-you-are-not-a-brand-you-are-a-commodity/" } ], "@id": "https://sms4smile.com/quotes/robert-kiyosaki/if-you-are-not-a-brand-you-are-a-commodity/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```