---
title: "Meaning & Key Takeaway of: The problem for independent filmmakers is…"
description: "\"The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are ..."
image: "https://sms4smile.com/quotes/i/4fc/robert-kane-pappas-43959_advertising_the-problem-for-independent-filmmakers-i_574440.jpg"
---

#  The problem for independent filmmakers is that huge…

![“The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.” quote by Robert Kane Pappas](https://sms4smile.com/quotes/i/4fc/robert-kane-pappas-43959_advertising_the-problem-for-independent-filmmakers-i_574440.jpg)   [Download](https://sms4smile.com/quotes/i/4fc/robert-kane-pappas-43959_advertising_the-problem-for-independent-filmmakers-i_574440.jpg) [Open image](https://sms4smile.com/quotes/i/4fc/robert-kane-pappas-43959_advertising_the-problem-for-independent-filmmakers-i_574440.jpg)

> “The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.”

[Robert Kane Pappas](https://sms4smile.com/quotes/author/robert-kane-pappas/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Big studios dominate advertising, leaving independents with limited reach and resources.

**In simple terms:** Large studios control ads, hurting indie filmmakers.

Key Takeaway

Seek alternative, strategies.

Themes

media industry power indie challenges

Mood

critical optimistic

Type

analytical strategic

When to use this quote

- film festivals
- social media campaigns
- crowdfunding promotions

Key Concepts

advertising economics distribution inequality

Questions to Reflect On

- What creative ways can independents market films?
- Can partnerships level the playing field?

A Different Perspective

Alternative channels may lack scale and ROI.

★ ★ ★ ★ ★   No ratings yet

[Advertising](https://sms4smile.com/quotes/about/advertising/) [Budgets](https://sms4smile.com/quotes/about/budgets/) [Company](https://sms4smile.com/quotes/about/company/) [Film](https://sms4smile.com/quotes/about/film/) [Filmmaker](https://sms4smile.com/quotes/about/filmmaker/) [Hollywood](https://sms4smile.com/quotes/about/hollywood/) [Hollywood films](https://sms4smile.com/quotes/about/hollywood-films/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Problem](https://sms4smile.com/quotes/about/problem/) [Promotion](https://sms4smile.com/quotes/about/promotion/)

## Related quotes

> [“Cutting advertising budgets is so common. Almost 99.99% of the companies resort to this whenever any problem arises. But this actually makes the situation…](https://sms4smile.com/quotes/pooja-agnihotri/cutting-advertising-budgets-is-so-common-almost-99-99-of-the/)

[Pooja Agnihotri](https://sms4smile.com/quotes/author/pooja-agnihotri/)

> [The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development…](https://sms4smile.com/quotes/david-silverman/the-consistent-growth-in-overall-revenues-shows-marketers-may-be/)

[David Silverman](https://sms4smile.com/quotes/author/david-silverman/)

> [American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.](https://sms4smile.com/quotes/michael-schudson/american-advertisers-rely-on-essentially-illogical-approaches-to/)

[Michael Schudson](https://sms4smile.com/quotes/author/michael-schudson/)

> [There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one…](https://sms4smile.com/quotes/carl-sagan/there-are-huge-advertising-budgets-only-when-there-s-no-difference/)

[Carl Sagan](https://sms4smile.com/quotes/author/carl-sagan/)

> [I'd always wanted to work in television once I found out that they started to hire independent filmmakers to direct.](https://sms4smile.com/quotes/lynn-shelton/i-d-always-wanted-to-work-in-television-once-i-found-out-that-they/)

[Lynn Shelton](https://sms4smile.com/quotes/author/lynn-shelton/)

> [There's a tremendous intellectual fervor among independent filmmakers, and that has to be cultivated.](https://sms4smile.com/quotes/dan-glickman/there-s-a-tremendous-intellectual-fervor-among-independent-filmmakers/)

[Dan Glickman](https://sms4smile.com/quotes/author/dan-glickman/)

> [If film making is magic, there's a difference between close up magic and David Copperfield. If you're doing close up magic, which independent filmmakers…](https://sms4smile.com/quotes/guillermo-del-toro/if-film-making-is-magic-there-s-a-difference-between-close-up-magic/)

[Guillermo del Toro](https://sms4smile.com/quotes/author/guillermo-del-toro/)

> [I probably live in the best province for independent filmmakers. Manitoba has a sort of thieving-magpie approach, trying to lift productions from other provinces…](https://sms4smile.com/quotes/guy-maddin/i-probably-live-in-the-best-province-for-independent-filmmakers/)

[Guy Maddin](https://sms4smile.com/quotes/author/guy-maddin/)

> [Nobody really truly supporting independent filmmakers anymore. It's just dire. There's a lot of bad filmmaking, and there's a lot of people worshipping some…](https://sms4smile.com/quotes/daniel-gillies/nobody-really-truly-supporting-independent-filmmakers-anymore-it-s/)

[Daniel Gillies](https://sms4smile.com/quotes/author/daniel-gillies/)

> [In London, there must be thousands of people in the business of making films, whereas in Nottingham or Sheffield, you're probably talking about below…](https://sms4smile.com/quotes/shane-meadows/in-london-there-must-be-thousands-of-people-in-the-business-of-making/)

[Shane Meadows](https://sms4smile.com/quotes/author/shane-meadows/)

> [Most independent filmmakers in Britain and North America work for commercial crews and then have their own projects when they've got enough money saved…](https://sms4smile.com/quotes/ann-macbeth/most-independent-filmmakers-in-britain-and-north-america-work-for/)

[Ann Macbeth](https://sms4smile.com/quotes/author/ann-macbeth/)

> [We are here predominantly to support independent filmmakers and their needs. We are also here to assist people actually in their production, non-commercial people…](https://sms4smile.com/quotes/ann-macbeth/we-are-here-predominantly-to-support-independent-filmmakers-and-their/)

[Ann Macbeth](https://sms4smile.com/quotes/author/ann-macbeth/)

> [As an independent filmmaker, the biggest challenge is finding the money. Whenever you have interest in a film project you need to find investors…](https://sms4smile.com/quotes/harrison-smith/as-an-independent-filmmaker-the-biggest-challenge-is-finding-the/)

Harrison Smith

> [I think independent filmmakers, documentary filmmakers - they are journalists.](https://sms4smile.com/quotes/robert-redford/i-think-independent-filmmakers-documentary-filmmakers-they-are/)

[Robert Redford](https://sms4smile.com/quotes/author/robert-redford/)

> [The movie studios, they only like to make - I make a joke, but it's true - if the movie has the word "man"…](https://sms4smile.com/quotes/rob-reiner/the-movie-studios-they-only-like-to-make-i-make-a-joke-but-it-s-true/)

[Rob Reiner](https://sms4smile.com/quotes/author/rob-reiner/)

## More by Robert Kane Pappas

> [It doesn't matter how good your film is; if people don't know about it, they won't go and see it.](https://sms4smile.com/quotes/robert-kane-pappas/it-doesn-t-matter-how-good-your-film-is-if-people-don-t-know-about-it/)

[Robert Kane Pappas](https://sms4smile.com/quotes/author/robert-kane-pappas/)

> [I had been thinking independently about our ability to forget things that happened, specifically, events that clearly were wrong, that crossed the line. It…](https://sms4smile.com/quotes/robert-kane-pappas/i-had-been-thinking-independently-about-our-ability-to-forget-things/)

[Robert Kane Pappas](https://sms4smile.com/quotes/author/robert-kane-pappas/)

> [The problem of media/politics is multifold. Many things are out of whack.](https://sms4smile.com/quotes/robert-kane-pappas/the-problem-of-media-politics-is-multifold-many-things-are-out-of/)

[Robert Kane Pappas](https://sms4smile.com/quotes/author/robert-kane-pappas/)

> [The media companies control whether a candidate gets "coverage" - which itself is tied to the knowledge of how much he or she has…](https://sms4smile.com/quotes/robert-kane-pappas/the-media-companies-control-whether-a-candidate-gets-coverage-which/)

[Robert Kane Pappas](https://sms4smile.com/quotes/author/robert-kane-pappas/)

> [Many of us had this idea of doing independent film, of making personal, relevant films, as opposed to Hollywood fluff. I directed a few.](https://sms4smile.com/quotes/robert-kane-pappas/many-of-us-had-this-idea-of-doing-independent-film-of-making-personal/)

[Robert Kane Pappas](https://sms4smile.com/quotes/author/robert-kane-pappas/)

> [If you repeat a lie often enough, people will believe it. It really is public brainwashing and misinformation.](https://sms4smile.com/quotes/robert-kane-pappas/if-you-repeat-a-lie-often-enough-people-will-believe-it-it-really-is/)

[Robert Kane Pappas](https://sms4smile.com/quotes/author/robert-kane-pappas/)

> [A politician without money for advertising is out of luck. They are not taken seriously.](https://sms4smile.com/quotes/robert-kane-pappas/a-politician-without-money-for-advertising-is-out-of-luck-they-are/)

[Robert Kane Pappas](https://sms4smile.com/quotes/author/robert-kane-pappas/)

> [In-depth reporting is expensive. It is much cheaper to have people sit around or on remotes and talk about politics like it's baseball. But…](https://sms4smile.com/quotes/robert-kane-pappas/in-depth-reporting-is-expensive-it-is-much-cheaper-to-have-people-sit/)

[Robert Kane Pappas](https://sms4smile.com/quotes/author/robert-kane-pappas/)

[Explore all 9 Robert Kane Pappas quotes ](https://sms4smile.com/quotes/author/robert-kane-pappas/)

## More Advertising quotes

> [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/)

[Bill Maher](https://sms4smile.com/quotes/author/bill-maher/)

> [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/)

[Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/)

> [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/)

[Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/)

> [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/)

[Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/)

> [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/)

[Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/)

> [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/)

[Al Ries](https://sms4smile.com/quotes/author/al-ries/)

> [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/)

[William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/)

> [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/)

[Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/)

> [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/)

[Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/)

> [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/)

[Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/)

> [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/)

[Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/)

> [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/)

[Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/)

> [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/)

[Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/)

> [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/)

[Joss Stone](https://sms4smile.com/quotes/author/joss-stone/)

> [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/)

[John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/)

[Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.",
            "creator": {
                "@type": "Person",
                "name": "Robert Kane Pappas"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/robert-kane-pappas/the-problem-for-independent-filmmakers-is-that-huge-companies-control/",
            "about": {
                "@type": "Thing",
                "name": "Advertising"
            },
            "@id": "https://sms4smile.com/quotes/robert-kane-pappas/the-problem-for-independent-filmmakers-is-that-huge-companies-control/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/4fc/robert-kane-pappas-43959_advertising_the-problem-for-independent-filmmakers-i_574440.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/4fc/robert-kane-pappas-43959_advertising_the-problem-for-independent-filmmakers-i_574440.jpg",
                "url": "https://sms4smile.com/quotes/i/4fc/robert-kane-pappas-43959_advertising_the-problem-for-independent-filmmakers-i_574440.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“The problem for independent filmmakers is that huge companies control all the promotion, all the…” — Robert Kane Pappas",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Robert Kane Pappas",
                    "item": "https://sms4smile.com/quotes/author/robert-kane-pappas/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "The problem for independent filmmakers is...",
                    "item": "https://sms4smile.com/quotes/robert-kane-pappas/the-problem-for-independent-filmmakers-is-that-huge-companies-control/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/robert-kane-pappas/the-problem-for-independent-filmmakers-is-that-huge-companies-control/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
