--- title: "Meaning & Key Takeaway of: Merely transferring the content of…" description: "\"Merely transferring the content of existing newspapers online and expecting payment won't work because they are two separate business concepts.\" — Robe..." image: "https://sms4smile.com/quotes/i/f87/robert-g-picard-46389_business_merely-transferring-the-content-of-exist_1581088.jpg" --- # Merely transferring the content of existing newspapers… ![“Merely transferring the content of existing newspapers online and expecting payment won't work because they are two separate business concepts.” quote by Robert G. Picard](https://sms4smile.com/quotes/i/f87/robert-g-picard-46389_business_merely-transferring-the-content-of-exist_1581088.jpg) [Download](https://sms4smile.com/quotes/i/f87/robert-g-picard-46389_business_merely-transferring-the-content-of-exist_1581088.jpg) [Open image](https://sms4smile.com/quotes/i/f87/robert-g-picard-46389_business_merely-transferring-the-content-of-exist_1581088.jpg) > “Merely transferring the content of existing newspapers online and expecting payment won't work because they are two separate business concepts.” [Robert G. Picard](https://sms4smile.com/quotes/author/robert-g-picard/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Simply moving newspaper content online and expecting payment fails because publishing and payment are distinct business models. **In simple terms:** Online content alone doesn’t guarantee revenue. Key Takeaway Develop separate monetization strategies for digital media. Themes business models digital media revenue strategy Mood analytical critical Type strategic insightful When to use this quote - news websites - media startups - content platforms Key Concepts subscription advertising paywalls value proposition Questions to Reflect On - How can you create perceived value for online news? - What hybrid models could sustain free and paid content? A Different Perspective Readers may resist paying for content they previously accessed for free. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Happiness](https://sms4smile.com/quotes/about/happiness/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Newspapers](https://sms4smile.com/quotes/about/newspapers/) [Payment](https://sms4smile.com/quotes/about/payment/) ## Related quotes > [You have to be able to separate business from the love of the game. 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