--- title: "Meaning & Key Takeaway of: Charging for news online won't work if…" description: "\"Charging for news online won't work if what is provided is the same as is available elsewhere.\" — Robert G. Picard" image: "https://sms4smile.com/quotes/i/8bb/robert-g-picard-46389_available_charging-for-news-online-won-t-work-if-w_3006125.jpg" --- # Charging for news online won't work if what is provided is… ![“Charging for news online won't work if what is provided is the same as is available elsewhere.” quote by Robert G. Picard](https://sms4smile.com/quotes/i/8bb/robert-g-picard-46389_available_charging-for-news-online-won-t-work-if-w_3006125.jpg) [Download](https://sms4smile.com/quotes/i/8bb/robert-g-picard-46389_available_charging-for-news-online-won-t-work-if-w_3006125.jpg) [Open image](https://sms4smile.com/quotes/i/8bb/robert-g-picard-46389_available_charging-for-news-online-won-t-work-if-w_3006125.jpg) > “Charging for news online won't work if what is provided is the same as is available elsewhere.” [Robert G. Picard](https://sms4smile.com/quotes/author/robert-g-picard/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Identical free content undermines paid online news; differentiation is essential. **In simple terms:** Free content kills paid news. Key Takeaway Offer unique value to pay. Themes media economics digital content Mood analytical pragmatic Type business strategic When to use this quote - newsrooms - online platforms - advertisers Key Concepts subscription models paywalls exclusive reporting Questions to Reflect On - What unique content can you provide? - How do paywalls affect readership? A Different Perspective Consumers may still expect free access despite value. ★ ★ ★ ★ ★ No ratings yet [Internet](https://sms4smile.com/quotes/about/internet/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [News](https://sms4smile.com/quotes/about/news/) ## Related quotes > [It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but…](https://sms4smile.com/quotes/anna-wintour/it-would-be-ridiculous-to-ignore-the-speed-and-possibilities-of-the-2/) [Anna Wintour](https://sms4smile.com/quotes/author/anna-wintour/) > [The truth is I don't watch a lot of news, except for when I'm here at the office watching Fox News. I get my…](https://sms4smile.com/quotes/megyn-kelly/the-truth-is-i-don-t-watch-a-lot-of-news-except-for-when-i-m-here-at/) [Megyn Kelly](https://sms4smile.com/quotes/author/megyn-kelly/) > [Instead of reading a paper, we now read the news online. 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Picard](https://sms4smile.com/quotes/author/robert-g-picard/) > [Merely transferring the content of existing newspapers online and expecting payment won't work because they are two separate business concepts.](https://sms4smile.com/quotes/robert-g-picard/merely-transferring-the-content-of-existing-newspapers-online-and/) [Robert G. Picard](https://sms4smile.com/quotes/author/robert-g-picard/) > [What most news people don't comprehend is that most of the public are not heavy information seekers - unlike journalists and the smaller portion…](https://sms4smile.com/quotes/robert-g-picard/what-most-news-people-don-t-comprehend-is-that-most-of-the-public-are/) [Robert G. 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