---
title: "Meaning & Key Takeaway of: I like to go in as a midseason…"
description: "\"I like to go in as a midseason replacement. That's what we did on 'Emergency.' We went on the air in February just about the time where everybody was t..."
image: "https://sms4smile.com/quotes/i/c5c/robert-fuller-16031_emergency_i-like-to-go-in-as-a-midseason-replaceme_2970688.jpg"
---

#  I like to go in as a midseason replacement. That's what we…

![“I like to go in as a midseason replacement. That's what we did on 'Emergency.' We went on the air in February just about the time where everybody was tired of the garbage they had been looking at and were ready for something fresh.” quote by Robert Fuller](https://sms4smile.com/quotes/i/c5c/robert-fuller-16031_emergency_i-like-to-go-in-as-a-midseason-replaceme_2970688.jpg)   [Download](https://sms4smile.com/quotes/i/c5c/robert-fuller-16031_emergency_i-like-to-go-in-as-a-midseason-replaceme_2970688.jpg) [Open image](https://sms4smile.com/quotes/i/c5c/robert-fuller-16031_emergency_i-like-to-go-in-as-a-midseason-replaceme_2970688.jpg)

> “I like to go in as a midseason replacement. That's what we did on 'Emergency.' We went on the air in February just about the time where everybody was tired of the garbage they had been looking at and were ready for something fresh.”

[Robert Fuller](https://sms4smile.com/quotes/author/robert-fuller/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A midseason replacement can revitalize a tired audience by offering fresh content at the right moment.

**In simple terms:** New shows can revive viewer interest.

Key Takeaway

Introduce fresh ideas when audience fatigue hits.

Themes

media audience timing revitalization

Mood

optimistic strategic

Type

motivational industry insight

When to use this quote

- TV network scheduling
- content creation
- audience engagement

Key Concepts

TV programming seasonal strategy

Questions to Reflect On

- How can a show maintain momentum after a midseason launch?
- What risks accompany abrupt schedule changes?

A Different Perspective

Success depends on quality, not just timing.

★ ★ ★ ★ ★   No ratings yet

[Emergency](https://sms4smile.com/quotes/about/emergency/) [Television](https://sms4smile.com/quotes/about/television/) [Time](https://sms4smile.com/quotes/about/time/)

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## More by Robert Fuller

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