--- title: "Meaning & Key Takeaway of: In the casino, the cardinal rule is to…" description: "\"In the casino, the cardinal rule is to keep them playing and to keep them coming back. The longer they play, the more they lose, and in the end, we get..." image: "https://sms4smile.com/quotes/i/598/robert-de-niro-3745_cardinal-rules_in-the-casino-the-cardinal-rule-is-to-ke_15904.jpg" --- # In the casino, the cardinal rule is to keep them playing… ![“In the casino, the cardinal rule is to keep them playing and to keep them coming back. The longer they play, the more they lose, and in the end, we get it all...” quote by Robert De Niro](https://sms4smile.com/quotes/i/598/robert-de-niro-3745_cardinal-rules_in-the-casino-the-cardinal-rule-is-to-ke_15904.jpg) [Download](https://sms4smile.com/quotes/i/598/robert-de-niro-3745_cardinal-rules_in-the-casino-the-cardinal-rule-is-to-ke_15904.jpg) [Open image](https://sms4smile.com/quotes/i/598/robert-de-niro-3745_cardinal-rules_in-the-casino-the-cardinal-rule-is-to-ke_15904.jpg) > “In the casino, the cardinal rule is to keep them playing and to keep them coming back. The longer they play, the more they lose, and in the end, we get it all...” [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote highlights how casinos manipulate patrons to stay longer, maximizing losses and profit. **In simple terms:** Casinos exploit player psychology to increase earnings. Key Takeaway Longer play equals greater profit for the house. Themes exploitation psychology gaming industry profit motive addiction Mood cautious critical Type observation cautionary When to use this quote - casino design - marketing strategy - customer retention - risk management Key Concepts behavioral economics loss aversion revenue cycles Practical Applications - designing loyalty programs - regulating gambling Questions to Reflect On - How does environment shape gambling behavior? - What ethical responsibilities do casinos have? ★ ★ ★ ★ ★ No ratings yet [Cardinal rules](https://sms4smile.com/quotes/about/cardinal-rules/) [Casino](https://sms4smile.com/quotes/about/casino/) [Casinos](https://sms4smile.com/quotes/about/casinos/) [Gambling](https://sms4smile.com/quotes/about/gambling/) [Luck](https://sms4smile.com/quotes/about/luck/) [Money](https://sms4smile.com/quotes/about/money/) [Play](https://sms4smile.com/quotes/about/play/) ## Related quotes > [There needs to be a flat rule where if someone's playing a shot you sit in the chair, and probably more referees need to…](https://sms4smile.com/quotes/neil-robertson/there-needs-to-be-a-flat-rule-where-if-someone-s-playing-a-shot-you/) [Neil Robertson](https://sms4smile.com/quotes/author/neil-robertson/) > [Running a casino is like robbing a bank with no cops around. For guys like me, Las Vegas washes away your sins. It's like…](https://sms4smile.com/quotes/robert-de-niro/running-a-casino-is-like-robbing-a-bank-with-no-cops-around-for-guys/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [It is no longer enough to play very well. You need to be able to give an answer at all times and everywhere. You…](https://sms4smile.com/quotes/rafael-nadal/it-is-no-longer-enough-to-play-very-well-you-need-to-be-able-to-give/) [Rafael Nadal](https://sms4smile.com/quotes/author/rafael-nadal/) > [The longer you play, the better chance the better player has of winning.](https://sms4smile.com/quotes/jack-nicklaus/the-longer-you-play-the-better-chance-the-better-player-has-of-winning/) [Jack Nicklaus](https://sms4smile.com/quotes/author/jack-nicklaus/) > [That's part of the process of the longer you play, you can help the guys around you.](https://sms4smile.com/quotes/andy-dalton/that-s-part-of-the-process-of-the-longer-you-play-you-can-help-the/) [Andy Dalton](https://sms4smile.com/quotes/author/andy-dalton/) > [That's one thing you learn as a quarterback: focus. The better you are at focusing and the more you can continue to stay focused…](https://sms4smile.com/quotes/carson-palmer/that-s-one-thing-you-learn-as-a-quarterback-focus-the-better-you-are/) [Carson Palmer](https://sms4smile.com/quotes/author/carson-palmer/) > [The longer you play, there's always going to be naysayers.](https://sms4smile.com/quotes/alex-smith/the-longer-you-play-there-s-always-going-to-be-naysayers/) [Alex Smith](https://sms4smile.com/quotes/author/alex-smith/) > [After World Cup 2010 in South Africa I will no longer play for la Nazionale.](https://sms4smile.com/quotes/gennaro-gattuso/after-world-cup-2010-in-south-africa-i-will-no-longer-play-for-la/) [Gennaro Gattuso](https://sms4smile.com/quotes/author/gennaro-gattuso/) > [Work and play can be the same. When you are following your energy and doing what you want to do all the time, the…](https://sms4smile.com/quotes/shakti-gawain/work-and-play-can-be-the-same-when-you-are-following-your-energy-and/) [Shakti Gawain](https://sms4smile.com/quotes/author/shakti-gawain/) > [As a young player, I always thought I was doing everything I could. But the longer you play, the more you learn, and the…](https://sms4smile.com/quotes/scottie-pippen/as-a-young-player-i-always-thought-i-was-doing-everything-i-could-but/) [Scottie Pippen](https://sms4smile.com/quotes/author/scottie-pippen/) > [If you can play the game later in your career very similar to how you played earlier in your career, then it bodes well…](https://sms4smile.com/quotes/kurt-warner/if-you-can-play-the-game-later-in-your-career-very-similar-to-how-you/) [Kurt Warner](https://sms4smile.com/quotes/author/kurt-warner/) > [Golf is the only game I know of that actually becomes harder the longer you play it.](https://sms4smile.com/quotes/bobby-jones/golf-is-the-only-game-i-know-of-that-actually-becomes-harder-the/) [Bobby Jones](https://sms4smile.com/quotes/author/bobby-jones/) > [I can no longer play at a level I was accustomed to in the past.](https://sms4smile.com/quotes/mario-lemieux/i-can-no-longer-play-at-a-level-i-was-accustomed-to-in-the-past/) [Mario Lemieux](https://sms4smile.com/quotes/author/mario-lemieux/) > [Some losses are harder to take than others. You can lose and play well. It is when you lose and don't do the things…](https://sms4smile.com/quotes/alun-wyn-jones/some-losses-are-harder-to-take-than-others-you-can-lose-and-play-well/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [“The game of life has one rule: if you play, you lose.”](https://sms4smile.com/quotes/swami-chetanananda/the-game-of-life-has-one-rule-if-you-play-you-lose/) Swami Chetanananda ## More by Robert De Niro > [I guess the only thing to do now is meet his parents. I'm sure they're decent people. I mean they gotta be if they…](https://sms4smile.com/quotes/robert-de-niro/i-guess-the-only-thing-to-do-now-is-meet-his-parents-i-m-sure-they-re/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [I like to visit L.A., but I wouldn't want to live there.](https://sms4smile.com/quotes/robert-de-niro/i-like-to-visit-l-a-but-i-wouldn-t-want-to-live-there/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [You don't need words to express feelings.](https://sms4smile.com/quotes/robert-de-niro/you-don-t-need-words-to-express-feelings/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [You don't just play a part. You've got to earn the right to play it.](https://sms4smile.com/quotes/robert-de-niro/you-don-t-just-play-a-part-you-ve-got-to-earn-the-right-to-play-it/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [I've been in so many movies that I automatically know what's happening on the set. Things that I don't even remember consciously I just…](https://sms4smile.com/quotes/robert-de-niro/i-ve-been-in-so-many-movies-that-i-automatically-know-what-s/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [There is a certain combination of anarchy and discipline in the way I work.](https://sms4smile.com/quotes/robert-de-niro/there-is-a-certain-combination-of-anarchy-and-discipline-in-the-way-i/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [The hardest thing about being famous is that ... in a conversation everybody's agreeing with what you're saying. ... You need people who can…](https://sms4smile.com/quotes/robert-de-niro/the-hardest-thing-about-being-famous-is-that-in-a-conversation/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [I mean, the actors that I admired were Marlon Brando, Montgomery Clift, an actress named Barbara Harris. And Greta Garbo. They were great actors.](https://sms4smile.com/quotes/robert-de-niro/i-mean-the-actors-that-i-admired-were-marlon-brando-montgomery-clift/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [It's important not to indicate. People don't try to show their feelings, they try to hide them.](https://sms4smile.com/quotes/robert-de-niro/it-s-important-not-to-indicate-people-don-t-try-to-show-their/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [I hurt someone's feelings once.](https://sms4smile.com/quotes/robert-de-niro/i-hurt-someone-s-feelings-once/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [As I get older, I think that things have been pre-determined for me, whether I liked it or wanted it, wished for it, whatever,…](https://sms4smile.com/quotes/robert-de-niro/as-i-get-older-i-think-that-things-have-been-pre-determined-for-me/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [New York is more exciting, I guess, than even Paris or London. New York's the center of something; I don't know what, really -…](https://sms4smile.com/quotes/robert-de-niro/new-york-is-more-exciting-i-guess-than-even-paris-or-london-new-york/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [I'm not a big football person at all.](https://sms4smile.com/quotes/robert-de-niro/i-m-not-a-big-football-person-at-all/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [I will not hesitate. Not for a second.](https://sms4smile.com/quotes/robert-de-niro/i-will-not-hesitate-not-for-a-second/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) > [The one thing I always talk about in terms of restaurants is consistency. I think that's what we love about the vodka, is that…](https://sms4smile.com/quotes/robert-de-niro/the-one-thing-i-always-talk-about-in-terms-of-restaurants-is/) [Robert De Niro](https://sms4smile.com/quotes/author/robert-de-niro/) [Explore all 123 Robert De Niro quotes ](https://sms4smile.com/quotes/author/robert-de-niro/) ## More Cardinal rules quotes > [The cardinal rule for hosting the Miss USA and Miss Universe beauty pageants is to expect the unexpected.](https://sms4smile.com/quotes/bob-barker/the-cardinal-rule-for-hosting-the-miss-usa-and-miss-universe-beauty/) [Bob Barker](https://sms4smile.com/quotes/author/bob-barker/) > [I made up my mind long ago to follow one cardinal rule in all my writing — to be clear.](https://sms4smile.com/quotes/isaac-asimov/i-made-up-my-mind-long-ago-to-follow-one-cardinal-rule-in-all-my/) [Isaac Asimov](https://sms4smile.com/quotes/author/isaac-asimov/) > [It is no coincidence that one cardinal rule in brainwashing is to remove from the victim all photographs of himself and people he has…](https://sms4smile.com/quotes/a-d-coleman/it-is-no-coincidence-that-one-cardinal-rule-in-brainwashing-is-to/) [A. D. Coleman](https://sms4smile.com/quotes/author/a-d-coleman/) > [Fortunately, I knew the cardinal rule of getting on with one's fellow cooks. It applies in any kitchen and can be summed up in…](https://sms4smile.com/quotes/jacques-p-pin/fortunately-i-knew-the-cardinal-rule-of-getting-on-with-one-s-fellow-2/) [Jacques Pepin](https://sms4smile.com/quotes/author/jacques-p-pin/) > [The primary duty of an exception handler is to get the error out of the lap of the programmer and into the surprised face…](https://sms4smile.com/quotes/verity-stob/the-primary-duty-of-an-exception-handler-is-to-get-the-error-out-of/) Verity Stob > [There's a cardinal rule that you don't talk about sharks. If you don't see it, it's not there.](https://sms4smile.com/quotes/mark-warkentin/there-s-a-cardinal-rule-that-you-don-t-talk-about-sharks-if-you-don-t/) [Mark Warkentin](https://sms4smile.com/quotes/author/mark-warkentin/) > [A cardinal rule of bureaucracy is that it is better to extend an error than to admit a mistake.](https://sms4smile.com/quotes/colin-greenwood/a-cardinal-rule-of-bureaucracy-is-that-it-is-better-to-extend-an/) [Colin Greenwood](https://sms4smile.com/quotes/author/colin-greenwood/) > [Don't compare yourself to others you have no idea what their journey is all about.](https://sms4smile.com/quotes/dawn-abraham/don-t-compare-yourself-to-others-you-have-no-idea-what-their-journey/) Dawn Abraham > [There is only one cardinal rule: One must always listen to the patient.](https://sms4smile.com/quotes/oliver-sacks/there-is-only-one-cardinal-rule-one-must-always-listen-to-the-patient/) [Oliver Sacks](https://sms4smile.com/quotes/author/oliver-sacks/) > [To me, the "tape" is the final arbiter of any investment decision. I have a cardinal rule: Never fight the tape!](https://sms4smile.com/quotes/martin-zweig/to-me-the-tape-is-the-final-arbiter-of-any-investment-decision-i-have/) [Martin Zweig](https://sms4smile.com/quotes/author/martin-zweig/) > [There are three cardinal rules - don't take somebody else's boyfriend unless you've been specifically invited to do so, don't take a drink without…](https://sms4smile.com/quotes/w-h-auden/there-are-three-cardinal-rules-don-t-take-somebody-else-s-boyfriend/) [W. H. Auden](https://sms4smile.com/quotes/author/w-h-auden/) > [The very first as a cardinal rule for a person to build trust is to do must only that what is humanly just as…](https://sms4smile.com/quotes/anuj/the-very-first-as-a-cardinal-rule-for-a-person-to-build-trust-is-to/) [Anuj](https://sms4smile.com/quotes/author/anuj/) > [Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation…](https://sms4smile.com/quotes/ralph-caplan/attention-must-be-paid-is-the-cardinal-rule-of-design-discipline-for/) [Ralph Caplan](https://sms4smile.com/quotes/author/ralph-caplan/) > [One cardinal rule in behavioral medicine is that unless it is interfered with, your body knows exactly what it is doing and always does…](https://sms4smile.com/quotes/jill-johnson/one-cardinal-rule-in-behavioral-medicine-is-that-unless-it-is/) Jill Johnson > [Pick the assumptions to pieces till the stuff they are made of is exposed to plain view - this is the cardinal rule for…](https://sms4smile.com/quotes/eric-temple-bell/pick-the-assumptions-to-pieces-till-the-stuff-they-are-made-of-is/) [Eric Temple Bell](https://sms4smile.com/quotes/author/eric-temple-bell/) [Browse all 28 Cardinal rules quotes ](https://sms4smile.com/quotes/about/cardinal-rules/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In the casino, the cardinal rule is to keep them playing and to keep them coming back. 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