--- title: "Meaning & Key Takeaway of: Many investors prefer comfort, chasing…" description: "\"Many investors prefer comfort, chasing what is popular and loved, rather than pursuing what is out of favor. The markets do not reward comfort.\" — Robe..." image: "https://sms4smile.com/quotes/i/ce5/robert-d-arnott-44740_chasing_many-investors-prefer-comfort-chasing-wh_2048191.jpg" --- # Many investors prefer comfort, chasing what is popular and… ![“Many investors prefer comfort, chasing what is popular and loved, rather than pursuing what is out of favor. The markets do not reward comfort.” quote by Robert D. Arnott](https://sms4smile.com/quotes/i/ce5/robert-d-arnott-44740_chasing_many-investors-prefer-comfort-chasing-wh_2048191.jpg) [Download](https://sms4smile.com/quotes/i/ce5/robert-d-arnott-44740_chasing_many-investors-prefer-comfort-chasing-wh_2048191.jpg) [Open image](https://sms4smile.com/quotes/i/ce5/robert-d-arnott-44740_chasing_many-investors-prefer-comfort-chasing-wh_2048191.jpg) > “Many investors prefer comfort, chasing what is popular and loved, rather than pursuing what is out of favor. The markets do not reward comfort.” [Robert D. Arnott](https://sms4smile.com/quotes/author/robert-d-arnott/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Investors chasing popular trends seek comfort, but markets favor contrarian, undervalued opportunities. **In simple terms:** Comfortable choices aren’t always rewarding. Key Takeaway Consider contrarian strategies. Themes investment contrarian comfort market dynamics Mood analytical cautious Type financial strategic When to use this quote - portfolio diversification - financial planning Key Concepts risk assessment value investing Questions to Reflect On - Are you comfortable with uncertainty? - How do you identify undervalued assets? A Different Perspective Contrarian moves can increase short‑term risk. ★ ★ ★ ★ ★ No ratings yet [Comfort](https://sms4smile.com/quotes/about/comfort/) [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) [Investors](https://sms4smile.com/quotes/about/investors/) [Rewards](https://sms4smile.com/quotes/about/rewards/) ## Related quotes > [In general, investors prefer companies to reward executives for producing recurring income, not one-time gains.](https://sms4smile.com/quotes/alex-berenson/in-general-investors-prefer-companies-to-reward-executives-for/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [I prefer comfort rather than trendiness when it comes to clothes.](https://sms4smile.com/quotes/hyun-bin/i-prefer-comfort-rather-than-trendiness-when-it-comes-to-clothes/) [Hyun Bin](https://sms4smile.com/quotes/author/hyun-bin/) > [“...many people prefer the comfort of fantasy to the harshness of reality. They seem to reason this way: 'How can I arrange my beliefs…](https://sms4smile.com/quotes/howard-kahane/many-people-prefer-the-comfort-of-fantasy-to-the-harshness-of-reality/) Howard Kahane > [The dominant propaganda systems have appropriated the term "globalization" to refer to the specific version of international economic integration that they favor, which privileges…](https://sms4smile.com/quotes/noam-chomsky/the-dominant-propaganda-systems-have-appropriated-the-term/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [The most important quality for an investor is temperament, not intellect. You need a temperament that neither derives great pleasure from being with the…](https://sms4smile.com/quotes/warren-buffett/the-most-important-quality-for-an-investor-is-temperament-not/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [Investors like to hear that you're in a multi-billion dollar market.](https://sms4smile.com/quotes/michael-seibel/investors-like-to-hear-that-you-re-in-a-multi-billion-dollar-market/) [Michael Seibel](https://sms4smile.com/quotes/author/michael-seibel/) > [The United States has the best, deepest, widest, and most transparent capital markets in the world which give you, the investor, the ability to…](https://sms4smile.com/quotes/jamie-dimon/the-united-states-has-the-best-deepest-widest-and-most-transparent/) [Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/) > [It is important for investors to understand what they do and don't know. Learn to recognize that you cannot possibly know what is going…](https://sms4smile.com/quotes/barry-ritholtz/it-is-important-for-investors-to-understand-what-they-do-and-don-t/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [It is intellectually dishonest to lump venture investors with hedge fund and buy-out investors.](https://sms4smile.com/quotes/jose-ferreira/it-is-intellectually-dishonest-to-lump-venture-investors-with-hedge/) [Jose Ferreira](https://sms4smile.com/quotes/author/jose-ferreira/) > [Because investors are not usually penalized for adhering to conventional practices, doing so is the less professionally risky strategy, even though it virtually guarantees…](https://sms4smile.com/quotes/seth-klarman/because-investors-are-not-usually-penalized-for-adhering-to/) [Seth Klarman](https://sms4smile.com/quotes/author/seth-klarman/) > [While it's wonderful that investors have access to all the data now available to them, it has become a full-time job to sift through…](https://sms4smile.com/quotes/maria-bartiromo/while-it-s-wonderful-that-investors-have-access-to-all-the-data-now/) [Maria Bartiromo](https://sms4smile.com/quotes/author/maria-bartiromo/) > [When the only people in mainstream discourse who care about the working class are Wall Street investors, it really is time to ask where…](https://sms4smile.com/quotes/timothy-noah/when-the-only-people-in-mainstream-discourse-who-care-about-the/) [Timothy Noah](https://sms4smile.com/quotes/author/timothy-noah/) > [From the 1990s onward, the financial sector created a vast array of instruments designed to separate investors from their money, financial derivatives of an…](https://sms4smile.com/quotes/john-l-casti/from-the-1990s-onward-the-financial-sector-created-a-vast-array-of/) [John L. Casti](https://sms4smile.com/quotes/author/john-l-casti/) > [Fraud will always exist. Enforcement of anti-fraud laws is a useful deterrent, but in the end there's no substitute for investor vigilance. Government regulations…](https://sms4smile.com/quotes/john-stossel/fraud-will-always-exist-enforcement-of-anti-fraud-laws-is-a-useful/) [John Stossel](https://sms4smile.com/quotes/author/john-stossel/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) ## More by Robert D. Arnott > [Whatever is cheap became cheap by treating us badly in the past, but is priced to deliver superior returns.](https://sms4smile.com/quotes/robert-d-arnott/whatever-is-cheap-became-cheap-by-treating-us-badly-in-the-past-but/) [Robert D. Arnott](https://sms4smile.com/quotes/author/robert-d-arnott/) > [Whatever is newly expensive has two attributes: wonderful past returns and, in most cases, lousy future returns.](https://sms4smile.com/quotes/robert-d-arnott/whatever-is-newly-expensive-has-two-attributes-wonderful-past-returns/) [Robert D. Arnott](https://sms4smile.com/quotes/author/robert-d-arnott/) > [Diversify. But carve out 10 to 20 percent for the most unloved part of the market: emerging markets value.](https://sms4smile.com/quotes/robert-d-arnott/diversify-but-carve-out-10-to-20-percent-for-the-most-unloved-part-of/) [Robert D. Arnott](https://sms4smile.com/quotes/author/robert-d-arnott/) > [Successful contrarian investing requires us to live with discomfort, for being "wrong" and alone. But bargains do not exist in the absence of fear.](https://sms4smile.com/quotes/robert-d-arnott/successful-contrarian-investing-requires-us-to-live-with-discomfort/) [Robert D. Arnott](https://sms4smile.com/quotes/author/robert-d-arnott/) > [History teaches that when valuations are extreme, "mean reversion," a move towards historical norms, is likely. Once value stocks turn, the recovery can be…](https://sms4smile.com/quotes/robert-d-arnott/history-teaches-that-when-valuations-are-extreme-mean-reversion-a/) [Robert D. Arnott](https://sms4smile.com/quotes/author/robert-d-arnott/) > [The best investment opportunities are often scary.](https://sms4smile.com/quotes/robert-d-arnott/the-best-investment-opportunities-are-often-scary/) [Robert D. Arnott](https://sms4smile.com/quotes/author/robert-d-arnott/) > [The most treasured asset in investment management is a steady hand at the tiller.](https://sms4smile.com/quotes/robert-d-arnott/the-most-treasured-asset-in-investment-management-is-a-steady-hand-at/) [Robert D. Arnott](https://sms4smile.com/quotes/author/robert-d-arnott/) > [Design a portfolio you are not likely to trade... akin to premarital counseling advice; try to build a portfolio that you can live with…](https://sms4smile.com/quotes/robert-d-arnott/design-a-portfolio-you-are-not-likely-to-trade-akin-to-premarital/) [Robert D. Arnott](https://sms4smile.com/quotes/author/robert-d-arnott/) [Explore all 9 Robert D. Arnott quotes ](https://sms4smile.com/quotes/author/robert-d-arnott/) ## More Chasing quotes > [Don't go chasing love because it'd leave you heart-broken.](https://sms4smile.com/quotes/steve-polydor/don-t-go-chasing-love-because-it-d-leave-you-heart-broken/) [Steve Polydor](https://sms4smile.com/quotes/author/steve-polydor/) > [Creativity is like chasing chickens.](https://sms4smile.com/quotes/christoph-niemann/creativity-is-like-chasing-chickens/) Christoph Niemann > [Stop chasing the things you want and embrace all that you already have.](https://sms4smile.com/quotes/anonymous/stop-chasing-the-things-you-want-and-embrace-all-that-you-already-have/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The people who put you down don't have to stop you from chasing your dreams. Stand up, and prove them wrong.](https://sms4smile.com/quotes/selena-gomez/the-people-who-put-you-down-don-t-have-to-stop-you-from-chasing-your/) [Selena Gomez](https://sms4smile.com/quotes/author/selena-gomez/) > [I say I'm chasing dreams but you know I've been running away from, running away from you.](https://sms4smile.com/quotes/mike-posner/i-say-i-m-chasing-dreams-but-you-know-i-ve-been-running-away-from/) [Mike Posner](https://sms4smile.com/quotes/author/mike-posner/) > [If its meant to be, it will be. End of story. Im not chasing you if you're chasing after someone else.](https://sms4smile.com/quotes/anonymous/if-its-meant-to-be-it-will-be-end-of-story-im-not-chasing-you-if-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm chasing my goals, and I haven't been able to make things happen the way I want them to happen. It doesn't feel good,…](https://sms4smile.com/quotes/junior-dos-santos/i-m-chasing-my-goals-and-i-haven-t-been-able-to-make-things-happen/) [Junior dos Santos](https://sms4smile.com/quotes/author/junior-dos-santos/) > [I was kind of like chasing my tail and trying to do the right thing, and was a little bit stupid. Or irresponsible, which…](https://sms4smile.com/quotes/robert-downey-jr/i-was-kind-of-like-chasing-my-tail-and-trying-to-do-the-right-thing/) [Robert Downey, Jr](https://sms4smile.com/quotes/author/robert-downey-jr/) > [Don't loose your respect chasing people who don't care about.!](https://sms4smile.com/quotes/caleb/don-t-loose-your-respect-chasing-people-who-don-t-care-about/) [Caleb](https://sms4smile.com/quotes/author/caleb/) > [“Two things you will never have to chase: True friends & true love.”](https://sms4smile.com/quotes/mandy-hale/two-things-you-will-never-have-to-chase-true-friends-true-love/) [Mandy Hale](https://sms4smile.com/quotes/author/mandy-hale/) > [Instead of being with a person that sincerely cares and wants to be with us, we long for some one who is chasing after…](https://sms4smile.com/quotes/anonymous/instead-of-being-with-a-person-that-sincerely-cares-and-wants-to-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You are always chasing yourself, if you have testing sessions you test it out then but it's also a thing of growing a team.](https://sms4smile.com/quotes/guenther-steiner/you-are-always-chasing-yourself-if-you-have-testing-sessions-you-test/) [Guenther Steiner](https://sms4smile.com/quotes/author/guenther-steiner/) > [ People say, "Look, your book \[Tales and Wisdom from Duck Dynasty's Favorite Uncle\] is about tall tales." And I said, "No, you don't understand,… ](https://sms4smile.com/quotes/si-robertson/people-say-look-your-book-tales-and-wisdom-from-duck-dynasty-s/) [Si Robertson](https://sms4smile.com/quotes/author/si-robertson/) > [I'm not going to stress over you anymore. It really isn't worth it. I've tried to work everything out, but you've ignored it. I'm…](https://sms4smile.com/quotes/anonymous/i-m-not-going-to-stress-over-you-anymore-it-really-isn-t-worth-it-i/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“The only bad dreams are those not worth chasing.”](https://sms4smile.com/quotes/anonymous/the-only-bad-dreams-are-those-not-worth-chasing/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) Browse all 1,181 Chasing quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Many investors prefer comfort, chasing what is popular and loved, rather than pursuing what is out of favor. 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