--- title: "Meaning & Key Takeaway of: Pre-suasion is the practice of getting…" description: "\"Pre-suasion is the practice of getting people sympathetic to your message before they experience it.\" — Robert Cialdini" image: "https://sms4smile.com/quotes/i/d05/robert-cialdini-28867_people_pre-suasion-is-the-practice-of-getting-p_1858375.jpg" --- # Pre-suasion is the practice of getting people sympathetic… ![“Pre-suasion is the practice of getting people sympathetic to your message before they experience it.” quote by Robert Cialdini](https://sms4smile.com/quotes/i/d05/robert-cialdini-28867_people_pre-suasion-is-the-practice-of-getting-p_1858375.jpg) [Download](https://sms4smile.com/quotes/i/d05/robert-cialdini-28867_people_pre-suasion-is-the-practice-of-getting-p_1858375.jpg) [Open image](https://sms4smile.com/quotes/i/d05/robert-cialdini-28867_people_pre-suasion-is-the-practice-of-getting-p_1858375.jpg) > “Pre-suasion is the practice of getting people sympathetic to your message before they experience it.” [Robert Cialdini](https://sms4smile.com/quotes/author/robert-cialdini/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Influence is more effective when you first align the audience’s mindset with your message before delivering it. **In simple terms:** Prepare audience before presenting. Key Takeaway Set context to increase persuasion. Themes influence pre‑suasion psychology Mood ethical thoughtful Type persuasive educational When to use this quote - sales pitches - public speaking - political campaigns - education - media relations Key Concepts behavioral science communication marketing Questions to Reflect On - How can you use pre‑suasion responsibly? - What safeguards prevent misuse? A Different Perspective Pre‑suasion can be manipulative if used unethically. ★ ★ ★ ★ ★ No ratings yet [People](https://sms4smile.com/quotes/about/people/) [Sympathetic](https://sms4smile.com/quotes/about/sympathetic/) ## Related quotes > [Pre-suasion is the practice of getting people sympathetic to your message before they experience it. It's the ability to cause people to have something…](https://sms4smile.com/quotes/robert-cialdini/pre-suasion-is-the-practice-of-getting-people-sympathetic-to-your-2/) [Robert Cialdini](https://sms4smile.com/quotes/author/robert-cialdini/) > [ If I talk to black students on campus, they're not sympathetic to the people who are not sympathetic with \[Black Lives Matter movement\]. The… ](https://sms4smile.com/quotes/victor-davis-hanson/if-i-talk-to-black-students-on-campus-they-re-not-sympathetic-to-the/) [Victor Davis Hanson](https://sms4smile.com/quotes/author/victor-davis-hanson/) > [Of course, there will be few people who are sympathetic but you don't become a great team overnight, no matter how much money you…](https://sms4smile.com/quotes/frank-lampard/of-course-there-will-be-few-people-who-are-sympathetic-but-you-don-t/) [Frank Lampard](https://sms4smile.com/quotes/author/frank-lampard/) > [I've been on the other side of the table many times, trying to get people to be sympathetic to projects, and I've been the…](https://sms4smile.com/quotes/tilda-swinton/i-ve-been-on-the-other-side-of-the-table-many-times-trying-to-get/) [Tilda Swinton](https://sms4smile.com/quotes/author/tilda-swinton/) > [Two-thirds of the Iranian people would like to be reconciled with the West. They don't like the fanaticism of the governing religious council. It's…](https://sms4smile.com/quotes/william-j-clinton/two-thirds-of-the-iranian-people-would-like-to-be-reconciled-with-the/) [William J. Clinton](https://sms4smile.com/quotes/author/william-j-clinton/) > [“You will usually find two kind of people around Some Sympathetic and Some Antipathetic and I'm not concerned with the former”](https://sms4smile.com/quotes/waqas-bin-ehsan/you-will-usually-find-two-kind-of-people-around-some-sympathetic-and/) [Waqas Bin Ehsan](https://sms4smile.com/quotes/author/waqas-bin-ehsan/) > [There are too many people sympathetic to radical Islam. We should be looking at them more carefully and finding out how we can infiltrate…](https://sms4smile.com/quotes/anonymous/there-are-too-many-people-sympathetic-to-radical-islam-we-should-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The Infinite Way is not a message, it is an experience.](https://sms4smile.com/quotes/joel-s-goldsmith/the-infinite-way-is-not-a-message-it-is-an-experience/) [Joel S. Goldsmith](https://sms4smile.com/quotes/author/joel-s-goldsmith/) > [“But, it didn’t matter that my mother suspected and knew that I was a writer. 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Sometimes you win, sometimes you lose.](https://sms4smile.com/quotes/william-h-macy/that-s-pretty-much-what-every-scene-is-about-getting-people-to-see/) [William H. Macy](https://sms4smile.com/quotes/author/william-h-macy/) > [I have to get better at sharing the ball and getting people involved. It's a process.](https://sms4smile.com/quotes/kelsey-plum/i-have-to-get-better-at-sharing-the-ball-and-getting-people-involved/) [Kelsey Plum](https://sms4smile.com/quotes/author/kelsey-plum/) > [Leadership is getting people to do things that they don't want to do.](https://sms4smile.com/quotes/harry-s-truman/leadership-is-getting-people-to-do-things-that-they-don-t-want-to-do/) [Harry S. Truman](https://sms4smile.com/quotes/author/harry-s-truman/) > [Leadership does not mean getting people to do their job. It means getting people to do their best.](https://sms4smile.com/quotes/harvey-mackay/leadership-does-not-mean-getting-people-to-do-their-job-it-means/) [Harvey Mackay](https://sms4smile.com/quotes/author/harvey-mackay/) ## More by Robert Cialdini > [“Embarrassment is a villain to be crushed.”](https://sms4smile.com/quotes/robert-cialdini/embarrassment-is-a-villain-to-be-crushed/) [Robert Cialdini](https://sms4smile.com/quotes/author/robert-cialdini/) > [If we are paying attention to something, it's important. That's how we decide to pay attention. 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It's the ability to cause people to have something…](https://sms4smile.com/quotes/robert-cialdini/pre-suasion-is-the-practice-of-getting-people-sympathetic-to-your-2/) [Robert Cialdini](https://sms4smile.com/quotes/author/robert-cialdini/) > [What I'm talking about is pre-suasion, directing their minds to the moment before they experience the content. There's this interesting study. A guy goes…](https://sms4smile.com/quotes/robert-cialdini/what-i-m-talking-about-is-pre-suasion-directing-their-minds-to-the/) [Robert Cialdini](https://sms4smile.com/quotes/author/robert-cialdini/) > [There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.](https://sms4smile.com/quotes/robert-cialdini/there-s-a-difference-between-a-mystery-and-a-question-questions/) [Robert Cialdini](https://sms4smile.com/quotes/author/robert-cialdini/) [Explore all 19 Robert Cialdini quotes ](https://sms4smile.com/quotes/author/robert-cialdini/) ## More People quotes > [If I am going to be phased out by whatever powers, then I want people to know that it is not because I am…](https://sms4smile.com/quotes/parvathy/if-i-am-going-to-be-phased-out-by-whatever-powers-then-i-want-people/) [Parvathy](https://sms4smile.com/quotes/author/parvathy/) > [Some people still believe you should just fall in line with what's going on - and that's scary. 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