--- title: "Meaning & Key Takeaway of: People happily pay a premium for three…" description: "\"“People happily pay a premium for three things: Speed, Quality, and Convenience.”\" — Robert A. Rice, Jr" image: "https://sms4smile.com/quotes/i/958/robert-a-rice-jr-2-94604_premium_people-happily-pay-a-premium-for-three-t_448538.jpg" --- # People happily pay a premium for three things: Speed… ![“People happily pay a premium for three things: Speed, Quality, and Convenience.” quote by Robert A. Rice, Jr](https://sms4smile.com/quotes/i/958/robert-a-rice-jr-2-94604_premium_people-happily-pay-a-premium-for-three-t_448538.jpg) [Download](https://sms4smile.com/quotes/i/958/robert-a-rice-jr-2-94604_premium_people-happily-pay-a-premium-for-three-t_448538.jpg) [Open image](https://sms4smile.com/quotes/i/958/robert-a-rice-jr-2-94604_premium_people-happily-pay-a-premium-for-three-t_448538.jpg) > ““People happily pay a premium for three things: Speed, Quality, and Convenience.”” Robert A. Rice, Jr ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People are willing to pay extra for speed, quality, and convenience, indicating these are high-value priorities. **In simple terms:** People pay more for fast, good, easy services. Key Takeaway Focus on delivering speed, quality, and convenience. Themes consumer behavior value pricing priority efficiency Mood pragmatic analytical Type business motivational When to use this quote - product design - service industry - retail strategy Key Concepts marketing economics behavioral science Questions to Reflect On - Which of these three matters most to you? - How do you balance them? A Different Perspective Ignoring other factors like ethics or sustainability. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [I was told when I went for a life-insurance exam when I was 18 that I was not likely to live past 50, so…](https://sms4smile.com/quotes/jeffrey-tate/i-was-told-when-i-went-for-a-life-insurance-exam-when-i-was-18-that-i/) [Jeffrey Tate](https://sms4smile.com/quotes/author/jeffrey-tate/) > [I'll happily pay more taxes if we all have equal human rights.](https://sms4smile.com/quotes/trisha-paytas/i-ll-happily-pay-more-taxes-if-we-all-have-equal-human-rights/) [Trisha Paytas](https://sms4smile.com/quotes/author/trisha-paytas/) > [If it weren't for the fellow union members and leaders who have my back, the barons of the TV industry would happily pay me…](https://sms4smile.com/quotes/adam-conover/if-it-weren-t-for-the-fellow-union-members-and-leaders-who-have-my/) [Adam Conover](https://sms4smile.com/quotes/author/adam-conover/) > [California's university system is one of the premier higher education systems in the world, and we should require that non-resident students pay a premium…](https://sms4smile.com/quotes/kevin-de-leon/california-s-university-system-is-one-of-the-premier-higher-education/) [Kevin de Leon](https://sms4smile.com/quotes/author/kevin-de-leon/) > [I really believe that, as filmmakers, we have a duty, which is, if we're asking people to pay a premium price for a 3D…](https://sms4smile.com/quotes/paul-w-s-anderson/i-really-believe-that-as-filmmakers-we-have-a-duty-which-is-if-we-re/) [Paul W. S. Anderson](https://sms4smile.com/quotes/author/paul-w-s-anderson/) > [A lot of people, especially Christians, want to put you in this box of being a Christian actor, and I don't believe in it.…](https://sms4smile.com/quotes/zachary-levi/a-lot-of-people-especially-christians-want-to-put-you-in-this-box-of/) [Zachary Levi](https://sms4smile.com/quotes/author/zachary-levi/) > [I haven't watched anything I've been in since I've done it. I have never put in a movie at home that I've been in.…](https://sms4smile.com/quotes/helen-hunt/i-haven-t-watched-anything-i-ve-been-in-since-i-ve-done-it-i-have/) [Helen Hunt](https://sms4smile.com/quotes/author/helen-hunt/) > [If YouTube has plenty of premium content, people will watch that in the same way they watch 'Game of Thrones' or 'Breaking Bad.'](https://sms4smile.com/quotes/john-cabrera/if-youtube-has-plenty-of-premium-content-people-will-watch-that-in/) [John Cabrera](https://sms4smile.com/quotes/author/john-cabrera/) > [We've been paying for 100 percent of preventive care. But if you're not getting annual physicals, then you're not going to gain a financial…](https://sms4smile.com/quotes/steven-burd/we-ve-been-paying-for-100-percent-of-preventive-care-but-if-you-re/) [Steven Burd](https://sms4smile.com/quotes/author/steven-burd/) > [People have a comic bent or an angularity to their thinking, and those are the people who make jokes. And it's usually people who…](https://sms4smile.com/quotes/carl-reiner/people-have-a-comic-bent-or-an-angularity-to-their-thinking-and-those/) [Carl Reiner](https://sms4smile.com/quotes/author/carl-reiner/) > [Yahoo! is committed to building the richest set of premium and personalized content experiences for our users.](https://sms4smile.com/quotes/ross-levinsohn/yahoo-is-committed-to-building-the-richest-set-of-premium-and/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [We put too much of a premium on presenting and not enough on substance and critical thinking.](https://sms4smile.com/quotes/susan-cain/we-put-too-much-of-a-premium-on-presenting-and-not-enough-on/) [Susan Cain](https://sms4smile.com/quotes/author/susan-cain/) > [It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.](https://sms4smile.com/quotes/martin-sorrell/it-doesn-t-make-much-sense-and-it-s-nil-premium-they-re-going-to-have/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [Awesome! I'd just bullied Jesus into doing a shot with me. Nobody would ever believe it, but I didn't care. We ordered the insanely…](https://sms4smile.com/quotes/kevin-hearne/awesome-i-d-just-bullied-jesus-into-doing-a-shot-with-me-nobody-would/) [Kevin Hearne](https://sms4smile.com/quotes/author/kevin-hearne/) > [The people who are working, paying their taxes are put into the system so that affordable housing could be built in neighborhoods that they…](https://sms4smile.com/quotes/eric-bolling/the-people-who-are-working-paying-their-taxes-are-put-into-the-system/) [Eric Bolling](https://sms4smile.com/quotes/author/eric-bolling/) ## More by Robert A. Rice, Jr > [“Nothing ever happens for dreamers and talkers; opportunity must be seized or created by sheer force of will and ambition. ”](https://sms4smile.com/quotes/robert-a-rice-jr-2/nothing-ever-happens-for-dreamers-and-talkers-opportunity-must-be/) Robert A. Rice, Jr Explore all 2 Robert A. Rice, Jr quotes ## More Premium quotes > [The people who are working, paying their taxes are put into the system so that affordable housing could be built in neighborhoods that they…](https://sms4smile.com/quotes/eric-bolling/the-people-who-are-working-paying-their-taxes-are-put-into-the-system/) [Eric Bolling](https://sms4smile.com/quotes/author/eric-bolling/) > [Awesome! I'd just bullied Jesus into doing a shot with me. Nobody would ever believe it, but I didn't care. We ordered the insanely…](https://sms4smile.com/quotes/kevin-hearne/awesome-i-d-just-bullied-jesus-into-doing-a-shot-with-me-nobody-would/) [Kevin Hearne](https://sms4smile.com/quotes/author/kevin-hearne/) > [It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.](https://sms4smile.com/quotes/martin-sorrell/it-doesn-t-make-much-sense-and-it-s-nil-premium-they-re-going-to-have/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [We put too much of a premium on presenting and not enough on substance and critical thinking.](https://sms4smile.com/quotes/susan-cain/we-put-too-much-of-a-premium-on-presenting-and-not-enough-on/) [Susan Cain](https://sms4smile.com/quotes/author/susan-cain/) > [Yahoo! is committed to building the richest set of premium and personalized content experiences for our users.](https://sms4smile.com/quotes/ross-levinsohn/yahoo-is-committed-to-building-the-richest-set-of-premium-and/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [People have a comic bent or an angularity to their thinking, and those are the people who make jokes. And it's usually people who…](https://sms4smile.com/quotes/carl-reiner/people-have-a-comic-bent-or-an-angularity-to-their-thinking-and-those/) [Carl Reiner](https://sms4smile.com/quotes/author/carl-reiner/) > [We've been paying for 100 percent of preventive care. But if you're not getting annual physicals, then you're not going to gain a financial…](https://sms4smile.com/quotes/steven-burd/we-ve-been-paying-for-100-percent-of-preventive-care-but-if-you-re/) [Steven Burd](https://sms4smile.com/quotes/author/steven-burd/) > [If YouTube has plenty of premium content, people will watch that in the same way they watch 'Game of Thrones' or 'Breaking Bad.'](https://sms4smile.com/quotes/john-cabrera/if-youtube-has-plenty-of-premium-content-people-will-watch-that-in/) [John Cabrera](https://sms4smile.com/quotes/author/john-cabrera/) > [I haven't watched anything I've been in since I've done it. I have never put in a movie at home that I've been in.…](https://sms4smile.com/quotes/helen-hunt/i-haven-t-watched-anything-i-ve-been-in-since-i-ve-done-it-i-have/) [Helen Hunt](https://sms4smile.com/quotes/author/helen-hunt/) > [A lot of people, especially Christians, want to put you in this box of being a Christian actor, and I don't believe in it.…](https://sms4smile.com/quotes/zachary-levi/a-lot-of-people-especially-christians-want-to-put-you-in-this-box-of/) [Zachary Levi](https://sms4smile.com/quotes/author/zachary-levi/) > [The revolution is here. It's established that Netflix is a place where you can get premium content. It's a whole new world. It's very…](https://sms4smile.com/quotes/mitchell-hurwitz/the-revolution-is-here-it-s-established-that-netflix-is-a-place-where/) [Mitchell Hurwitz](https://sms4smile.com/quotes/author/mitchell-hurwitz/) > [As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.](https://sms4smile.com/quotes/norbert-reithofer/as-far-as-i-m-concerned-however-it-is-clear-that-the-concept-of/) [Norbert Reithofer](https://sms4smile.com/quotes/author/norbert-reithofer/) > [Although the world places a premium on the latest things, some realities are discovered by looking into the past.](https://sms4smile.com/quotes/max-anders/although-the-world-places-a-premium-on-the-latest-things-some/) [Max Anders](https://sms4smile.com/quotes/author/max-anders/) > [People are human. There's such a premium today on being perfect. That's just not the way people are.](https://sms4smile.com/quotes/rob-lowe/people-are-human-there-s-such-a-premium-today-on-being-perfect-that-s/) [Rob Lowe](https://sms4smile.com/quotes/author/rob-lowe/) > [CNN said that after the war, there is a plan to divide Iraq into three parts: regular, premium and unleaded.](https://sms4smile.com/quotes/jay-leno/cnn-said-that-after-the-war-there-is-a-plan-to-divide-iraq-into-three/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) Browse all 177 Premium quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“People happily pay a premium for three things: Speed, Quality, and Convenience.”", "creator": { "@type": "Person", "name": "Robert A. Rice, Jr" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/robert-a-rice-jr-2/people-happily-pay-a-premium-for-three-things-speed-quality-and/", "about": { "@type": "Thing", "name": "Premium" }, "@id": "https://sms4smile.com/quotes/robert-a-rice-jr-2/people-happily-pay-a-premium-for-three-things-speed-quality-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/958/robert-a-rice-jr-2-94604_premium_people-happily-pay-a-premium-for-three-t_448538.jpg", "contentUrl": "https://sms4smile.com/quotes/i/958/robert-a-rice-jr-2-94604_premium_people-happily-pay-a-premium-for-three-t_448538.jpg", "url": "https://sms4smile.com/quotes/i/958/robert-a-rice-jr-2-94604_premium_people-happily-pay-a-premium-for-three-t_448538.jpg", "width": 1080, "height": 1080, "caption": "“People happily pay a premium for three things: Speed, Quality, and Convenience.” — Robert A. Rice, Jr", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Robert A. Rice, Jr", "item": "https://sms4smile.com/quotes/author/robert-a-rice-jr-2/" }, { "@type": "ListItem", "position": 4, "name": "“People happily pay a premium for...", "item": "https://sms4smile.com/quotes/robert-a-rice-jr-2/people-happily-pay-a-premium-for-three-things-speed-quality-and/" } ], "@id": "https://sms4smile.com/quotes/robert-a-rice-jr-2/people-happily-pay-a-premium-for-three-things-speed-quality-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```