---
title: "Meaning & Key Takeaway of: The coolest thing is when you don’t care…"
description: "\"The coolest thing is when you don’t care about being cool anymore. Indifference is the greatest aphrodisiac - that’s what really sums up style for me.\"..."
image: "https://sms4smile.com/quotes/i/6cf/rick-owens-3754_aphrodisiac_the-coolest-thing-is-when-you-don-t-care_168226.png"
---

#  The coolest thing is when you don’t care about being cool…

![“The coolest thing is when you don’t care about being cool anymore. Indifference is the greatest aphrodisiac - that’s what really sums up style for me.” quote by Rick Owens](https://sms4smile.com/quotes/i/6cf/rick-owens-3754_aphrodisiac_the-coolest-thing-is-when-you-don-t-care_168226.png)   [Download](https://sms4smile.com/quotes/i/6cf/rick-owens-3754_aphrodisiac_the-coolest-thing-is-when-you-don-t-care_168226.png) [Open image](https://sms4smile.com/quotes/i/6cf/rick-owens-3754_aphrodisiac_the-coolest-thing-is-when-you-don-t-care_168226.png)

> “The coolest thing is when you don’t care about being cool anymore. Indifference is the greatest aphrodisiac - that’s what really sums up style for me.”

[Rick Owens](https://sms4smile.com/quotes/author/rick-owens/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

True style emerges when you stop trying to impress others and let authenticity guide you.

**In simple terms:** Style comes from authenticity, not trying to be cool.

Key Takeaway

Embrace indifference to external validation.

Themes

authenticity style individualism

Mood

confident reflective

Type

philosophical inspirational

When to use this quote

- personal branding
- fashion design
- social media presence

Key Concepts

self‑expression confidence

Questions to Reflect On

- How does letting go of approval affect your confidence?
- What risks arise from ignoring social expectations?

A Different Perspective

Indifference may be misread as apathy, limiting connection.

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[Aphrodisiac](https://sms4smile.com/quotes/about/aphrodisiac/) [Care](https://sms4smile.com/quotes/about/care/) [Indifference](https://sms4smile.com/quotes/about/indifference/) [Style](https://sms4smile.com/quotes/about/style/)

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> [I've done a collaboration with Action Bronson, which is, like, the coolest thing I've done so far.](https://sms4smile.com/quotes/brendon-urie/i-ve-done-a-collaboration-with-action-bronson-which-is-like-the/)

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[Tui T. Sutherland](https://sms4smile.com/quotes/author/tui-t-sutherland/)

> [The coolest thing ever to me is just somebody looking up to me.](https://sms4smile.com/quotes/mark-ingram-ii/the-coolest-thing-ever-to-me-is-just-somebody-looking-up-to-me/)

[Mark Ingram II](https://sms4smile.com/quotes/author/mark-ingram-ii/)

> [I got into DJing because that was the coolest thing to do and I've never looked back.](https://sms4smile.com/quotes/jonas-blue/i-got-into-djing-because-that-was-the-coolest-thing-to-do-and-i-ve/)

[Jonas Blue](https://sms4smile.com/quotes/author/jonas-blue/)

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> [The coolest thing, too, is that people that have never even seen 'One Tree Hill' tell me, 'I love your music.' And I'm like,…](https://sms4smile.com/quotes/jana-kramer/the-coolest-thing-too-is-that-people-that-have-never-even-seen-one/)

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> [That's been the coolest thing about all this, I get to meet people that I worship!](https://sms4smile.com/quotes/norah-jones/that-s-been-the-coolest-thing-about-all-this-i-get-to-meet-people/)

[Norah Jones](https://sms4smile.com/quotes/author/norah-jones/)

## More by Rick Owens

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> [The reading I did do that stuck with me was usually somewhat breathless and brittle - I suppose camp. But my definition of camp…](https://sms4smile.com/quotes/rick-owens/the-reading-i-did-do-that-stuck-with-me-was-usually-somewhat/)

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[Rick Owens](https://sms4smile.com/quotes/author/rick-owens/)

> [I think death is part of all of our lives and everything needs to evolve into something else. Anyway, that's my fatalistic attitude.](https://sms4smile.com/quotes/rick-owens/i-think-death-is-part-of-all-of-our-lives-and-everything-needs-to/)

[Rick Owens](https://sms4smile.com/quotes/author/rick-owens/)

> [I don't fool myself; I know I'm not a genius... I have good ideas, but also many great partners.](https://sms4smile.com/quotes/rick-owens/i-don-t-fool-myself-i-know-i-m-not-a-genius-i-have-good-ideas-but/)

[Rick Owens](https://sms4smile.com/quotes/author/rick-owens/)

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[Explore all 122 Rick Owens quotes ](https://sms4smile.com/quotes/author/rick-owens/)

## More Aphrodisiac quotes

> [“The moral high ground proved to be one hell of an aphrodisiac...”](https://sms4smile.com/quotes/eve-a-floriste/the-moral-high-ground-proved-to-be-one-hell-of-an-aphrodisiac/)

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[Alfred Bester](https://sms4smile.com/quotes/author/alfred-bester/)

[Browse all 89 Aphrodisiac quotes ](https://sms4smile.com/quotes/about/aphrodisiac/)

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