--- title: "Meaning & Key Takeaway of: Those who say \"it's not personal, it's…" description: "\"Those who say \"it's not personal, it's just business\" are lying. All business is personal, and the best business is very personal.\" — Rick Lenz" image: "https://sms4smile.com/quotes/i/339/rick-lenz-272903_best-business_those-who-say-it-s-not-personal-it-s-jus_2131595.png" --- # Those who say "it's not personal, it's just business" are… ![“Those who say "it's not personal, it's just business" are lying. All business is personal, and the best business is very personal.” quote by Rick Lenz](https://sms4smile.com/quotes/i/339/rick-lenz-272903_best-business_those-who-say-it-s-not-personal-it-s-jus_2131595.png) [Download](https://sms4smile.com/quotes/i/339/rick-lenz-272903_best-business_those-who-say-it-s-not-personal-it-s-jus_2131595.png) [Open image](https://sms4smile.com/quotes/i/339/rick-lenz-272903_best-business_those-who-say-it-s-not-personal-it-s-jus_2131595.png) > “Those who say "it's not personal, it's just business" are lying. All business is personal, and the best business is very personal.” Rick Lenz ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Business is inherently personal; claiming it’s impersonal is false—personal stakes drive success. **In simple terms:** Business is personal. Key Takeaway Acknowledge personal motivations in professional decisions. Themes business ethics personal values leadership motivation relationships Mood thoughtful analytical assertive Type Best business:0 Business:1 Design:0 Inspirational:0 Lying:0 Personal Just:1 Just Business:0 Business Personal:1 Business Lying:0 Lying Business:0 When to use this quote - negotiations - team management - entrepreneurship - client relations Key Concepts trust building stakeholder analysis emotional intelligence Questions to Reflect On - How does personal bias affect deals? - Can impersonal policies improve fairness? A Different Perspective Some view business as purely transactional. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Design](https://sms4smile.com/quotes/about/design/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Lying](https://sms4smile.com/quotes/about/lying/) ## Related quotes > [Nothing personal, it's just business](https://sms4smile.com/quotes/otto-berman/nothing-personal-it-s-just-business/) Otto Berman > [It's nothing personal, just business.](https://sms4smile.com/quotes/adolf-hitler/it-s-nothing-personal-just-business/) [Adolf Hitler](https://sms4smile.com/quotes/author/adolf-hitler/) > [it's just business nothing personal...](https://sms4smile.com/quotes/mario-puzo/it-s-just-business-nothing-personal/) [Mario Puzo](https://sms4smile.com/quotes/author/mario-puzo/) > [The NBA (National Basketball Association) is never just a business. It's always business. It's always personal. All good businesses are personal. 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