--- title: "Meaning & Key Takeaway of: Companies preach creativity, hire for…" description: "\"“Companies preach creativity, hire for conformity and call consultants when they fail who tell them to be more creative.”\" — Richie Norton" image: "https://sms4smile.com/quotes/i/808/richie-norton-1514_business_companies-preach-creativity-hire-for-con_1425619.jpg" --- # Companies preach creativity, hire for conformity and call… ![“Companies preach creativity, hire for conformity and call consultants when they fail who tell them to be more creative.” quote by Richie Norton](https://sms4smile.com/quotes/i/808/richie-norton-1514_business_companies-preach-creativity-hire-for-con_1425619.jpg) [Download](https://sms4smile.com/quotes/i/808/richie-norton-1514_business_companies-preach-creativity-hire-for-con_1425619.jpg) [Open image](https://sms4smile.com/quotes/i/808/richie-norton-1514_business_companies-preach-creativity-hire-for-con_1425619.jpg) > ““Companies preach creativity, hire for conformity and call consultants when they fail who tell them to be more creative.”” [Richie Norton](https://sms4smile.com/quotes/author/richie-norton/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Corporate culture often claims to value creativity but rewards conformity, leading to reliance on external consultants for innovation guidance. **In simple terms:** Companies say they want creativity but act otherwise. Key Takeaway Recognize and address the mismatch between stated values and actions. Themes creativity conformity consulting corporate culture innovation Mood critical reflective Type analysis commentary When to use this quote - team meetings - strategic planning - performance reviews Key Concepts Organizational behavior cognitive dissonance change management Questions to Reflect On - How can an organization truly foster creativity? - What incentives reinforce conformity? ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Conformity](https://sms4smile.com/quotes/about/conformity/) [Corporate culture](https://sms4smile.com/quotes/about/corporate-culture/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Disruption](https://sms4smile.com/quotes/about/disruption/) [Disruptive innovation](https://sms4smile.com/quotes/about/disruptive-innovation/) [Richie-norton](https://sms4smile.com/quotes/about/richie-norton/) ## Related quotes > [When the uncreative tell the creative what to do, it stops being art.](https://sms4smile.com/quotes/tony-bennett/when-the-uncreative-tell-the-creative-what-to-do-it-stops-being-art/) [Tony Bennett](https://sms4smile.com/quotes/author/tony-bennett/) > [“It takes people from the outside to change things on the inside. 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