--- title: "Meaning & Key Takeaway of: It's great when you can bait and switch…" description: "\"It's great when you can bait and switch people - and I don't mean that in a negative way, I mean that in truth. If we were advertising this movie as a ..." image: "https://sms4smile.com/quotes/i/1f9/richard-shepard-38092_advertising_it-s-great-when-you-can-bait-and-switch_2816772.jpg" --- # It's great when you can bait and switch people - and I… ![“It's great when you can bait and switch people - and I don't mean that in a negative way, I mean that in truth. If we were advertising this movie as a very serious indictment about the hunt for war criminals, and it's a very dark drama, it would probably get great reviews, but people would stay…” quote by Richard Shepard](https://sms4smile.com/quotes/i/1f9/richard-shepard-38092_advertising_it-s-great-when-you-can-bait-and-switch_2816772.jpg) [Download](https://sms4smile.com/quotes/i/1f9/richard-shepard-38092_advertising_it-s-great-when-you-can-bait-and-switch_2816772.jpg) [Open image](https://sms4smile.com/quotes/i/1f9/richard-shepard-38092_advertising_it-s-great-when-you-can-bait-and-switch_2816772.jpg) > “It's great when you can bait and switch people - and I don't mean that in a negative way, I mean that in truth. If we were advertising this movie as a very serious indictment about the hunt for war criminals, and it's a very dark drama, it would probably get great reviews, but people would stay away from it because no one wants to be lectured.” [Richard Shepard](https://sms4smile.com/quotes/author/richard-shepard/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Using deceptive framing can attract audiences, but it risks alienating them if they feel manipulated. **In simple terms:** Bait‑and‑switch draws crowds but can backfire. Key Takeaway Balance honesty with intrigue. Themes marketing audience perception ethics Mood cautious analytical Type strategic critical When to use this quote - film promotion - advertising campaigns - public relations Key Concepts psychology media studies Questions to Reflect On - Is it worth compromising truth for attention? - How can you intrigue without deceiving? A Different Perspective Audiences may reject messages they perceive as lecturing. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Criminals](https://sms4smile.com/quotes/about/criminals/) [Dark](https://sms4smile.com/quotes/about/dark/) [Drama](https://sms4smile.com/quotes/about/drama/) [Film](https://sms4smile.com/quotes/about/film/) [People](https://sms4smile.com/quotes/about/people/) [Truth](https://sms4smile.com/quotes/about/truth/) [War](https://sms4smile.com/quotes/about/war/) ## Related quotes > [“Women; the supreme masters of the bait and switch.” D’Artagnan Bloodhawke”](https://sms4smile.com/quotes/d-artagnan-bloodhawke/women-the-supreme-masters-of-the-bait-and-switch-d-artagnan-bloodhawke/) D'Artagnan Bloodhawke > [The war on terrorism was a bait and switch operation.](https://sms4smile.com/quotes/eric-alterman/the-war-on-terrorism-was-a-bait-and-switch-operation/) [Eric Alterman](https://sms4smile.com/quotes/author/eric-alterman/) > [Whenever I watch the beginning of Jimmy Fallon, I feel like I should sue the Roots for bait and switch.](https://sms4smile.com/quotes/andy-kindler/whenever-i-watch-the-beginning-of-jimmy-fallon-i-feel-like-i-should/) [Andy Kindler](https://sms4smile.com/quotes/author/andy-kindler/) > [I assume that people get in trouble when they do a bait and switch, when they say something to get the job and then…](https://sms4smile.com/quotes/todd-strauss-schulson/i-assume-that-people-get-in-trouble-when-they-do-a-bait-and-switch/) [Todd Strauss-Schulson](https://sms4smile.com/quotes/author/todd-strauss-schulson/) > [I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.](https://sms4smile.com/quotes/billy-crudup/i-feel-the-film-companies-should-pay-for-proper-advertising-to-see/) [Billy Crudup](https://sms4smile.com/quotes/author/billy-crudup/) > [“His thoughts were clearly still shoving him further away, toward some ultimate dark drama that he might or might not have actually lived through…](https://sms4smile.com/quotes/walter-kirn/his-thoughts-were-clearly-still-shoving-him-further-away-toward-some/) [Walter Kirn](https://sms4smile.com/quotes/author/walter-kirn/) > [I'd love to star in dark drama that audiences could really relate to.](https://sms4smile.com/quotes/daveigh-chase/i-d-love-to-star-in-dark-drama-that-audiences-could-really-relate-to/) [Daveigh Chase](https://sms4smile.com/quotes/author/daveigh-chase/) > [We need a Savior. 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