--- title: "Meaning & Key Takeaway of: Why get it small when you can get it big..." description: "\"Why get it small when you can get it big...\" — Richard RJ Johnson" image: "https://sms4smile.com/quotes/i/279/richard-rj-johnson-272778_quote_why-get-it-small-when-you-can-get-it-big_1525585.jpg" --- # Why get it small when you can get it big... ![“Why get it small when you can get it big...” quote by Richard RJ Johnson](https://sms4smile.com/quotes/i/279/richard-rj-johnson-272778_quote_why-get-it-small-when-you-can-get-it-big_1525585.jpg) [Download](https://sms4smile.com/quotes/i/279/richard-rj-johnson-272778_quote_why-get-it-small-when-you-can-get-it-big_1525585.jpg) [Open image](https://sms4smile.com/quotes/i/279/richard-rj-johnson-272778_quote_why-get-it-small-when-you-can-get-it-big_1525585.jpg) > “Why get it small when you can get it big...” Richard RJ Johnson ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. It questions to choose scale; bigger often yields more impact. **In simple terms:** Choose bigger for impact. Key Takeaway Aim for larger scale. Themes scale impact choice decision growth Mood ambitious pragmatic Type Small:0 Small Big:1 When to use this quote - business planning - product development - marketing campaigns Key Concepts economics strategic planning risk assessment Questions to Reflect On - What would you gain by scaling up? - Is bigger always better? A Different Perspective Larger scale may require more resources and risk. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [Prosperity may be found in small as in big business.](https://sms4smile.com/quotes/i-l-peretz/prosperity-may-be-found-in-small-as-in-big-business/) [I. L. Peretz](https://sms4smile.com/quotes/author/i-l-peretz/) > [“Explore often. 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I hung out with…](https://sms4smile.com/quotes/chelsea-peretti/we-went-to-a-very-small-high-school-it-was-like-in-a-wooded-house-it/) [Chelsea Peretti](https://sms4smile.com/quotes/author/chelsea-peretti/) > [“Go small, go simple, go now”](https://sms4smile.com/quotes/larry-pardey/go-small-go-simple-go-now/) Larry Pardey > [I can't say that I wouldn't prefer to make small films, basically because I think they are probably more interesting in terms of the…](https://sms4smile.com/quotes/john-hurt/i-can-t-say-that-i-wouldn-t-prefer-to-make-small-films-basically/) [John Hurt](https://sms4smile.com/quotes/author/john-hurt/) Browse all 3,139 Small quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Why get it small when you can get it big...", "creator": { "@type": "Person", "name": "Richard RJ Johnson" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/richard-rj-johnson/why-get-it-small-when-you-can-get-it-big/", "about": { "@type": "Thing", "name": "Small" }, "@id": "https://sms4smile.com/quotes/richard-rj-johnson/why-get-it-small-when-you-can-get-it-big/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/279/richard-rj-johnson-272778_quote_why-get-it-small-when-you-can-get-it-big_1525585.jpg", "contentUrl": "https://sms4smile.com/quotes/i/279/richard-rj-johnson-272778_quote_why-get-it-small-when-you-can-get-it-big_1525585.jpg", "url": "https://sms4smile.com/quotes/i/279/richard-rj-johnson-272778_quote_why-get-it-small-when-you-can-get-it-big_1525585.jpg", "width": 1080, "height": 1080, "caption": "“Why get it small when you can get it big...” — Richard RJ Johnson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Richard RJ Johnson", "item": "https://sms4smile.com/quotes/author/richard-rj-johnson/" }, { "@type": "ListItem", "position": 4, "name": "Why get it small when you...", "item": "https://sms4smile.com/quotes/richard-rj-johnson/why-get-it-small-when-you-can-get-it-big/" } ], "@id": "https://sms4smile.com/quotes/richard-rj-johnson/why-get-it-small-when-you-can-get-it-big/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```