--- title: "Meaning & Key Takeaway of: The focus should be on the customer, not…" description: "\"“The focus should be on the customer, not on the Web site. It’s pretty obvious that a simple Web site is easier to use than one with of a bunch of fanc..." image: "https://sms4smile.com/quotes/i/d29/richard-l-brandt-42928_quote_the-focus-should-be-on-the-customer-not_1229404.jpg" --- # The focus should be on the customer, not on the Web site… ![“The focus should be on the customer, not on the Web site. It’s pretty obvious that a simple Web site is easier to use than one with of a bunch of fancy gadgets. He was adamant about that.” quote by Richard L. Brandt](https://sms4smile.com/quotes/i/d29/richard-l-brandt-42928_quote_the-focus-should-be-on-the-customer-not_1229404.jpg) [Download](https://sms4smile.com/quotes/i/d29/richard-l-brandt-42928_quote_the-focus-should-be-on-the-customer-not_1229404.jpg) [Open image](https://sms4smile.com/quotes/i/d29/richard-l-brandt-42928_quote_the-focus-should-be-on-the-customer-not_1229404.jpg) > ““The focus should be on the customer, not on the Web site. It’s pretty obvious that a simple Web site is easier to use than one with of a bunch of fancy gadgets. He was adamant about that.”” [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Prioritize customer experience over flashy website features to improve usability and satisfaction. **In simple terms:** Focus on customers, not fancy site design. Key Takeaway Design for user ease. Themes customer focus usability design business strategy Mood pragmatic professional Type advice business When to use this quote - e‑commerce site redesign - product launch - customer service training - UX audit Key Concepts human‑centered design simplicity experience design Questions to Reflect On - How can you balance simplicity with brand personality? - What metrics reveal true customer satisfaction? A Different Perspective Neglecting brand identity can hurt differentiation. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) ## Related quotes > [You have got to have discipline and focus - on the customer and how you run the business.](https://sms4smile.com/quotes/jim-cantalupo/you-have-got-to-have-discipline-and-focus-on-the-customer-and-how-you/) [Jim Cantalupo](https://sms4smile.com/quotes/author/jim-cantalupo/) > [Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.](https://sms4smile.com/quotes/anonymous/be-dramatically-willing-to-focus-on-the-customer-at-all-costs-even-at/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [So I think instead of focusing on the competition, focus on the customer.](https://sms4smile.com/quotes/anonymous/so-i-think-instead-of-focusing-on-the-competition-focus-on-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to…](https://sms4smile.com/quotes/sam-altman/so-if-you-want-a-culture-where-people-work-hard-pay-attention-to/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Focus on something the customer wants, and then deliver it.](https://sms4smile.com/quotes/sam-walton/focus-on-something-the-customer-wants-and-then-deliver-it/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [People love the great selection and we have really put our focus on customer service.](https://sms4smile.com/quotes/sangfroid-stalker/people-love-the-great-selection-and-we-have-really-put-our-focus-on/) [SangFroid Stalker](https://sms4smile.com/quotes/author/sangfroid-stalker/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Richard L. Brandt > [ “His mother echoed that sentiment. “You become really self-sufficient when you work with the land,” she said. “One of the things \[Jeff\] learned is… ](https://sms4smile.com/quotes/richard-l-brandt/his-mother-echoed-that-sentiment-you-become-really-self-sufficient/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) > [“It’s a philosophy promoted by Silicon Valley start-ups that the best people are those who don’t know that something “can’t be done,” and therefore…](https://sms4smile.com/quotes/richard-l-brandt/it-s-a-philosophy-promoted-by-silicon-valley-start-ups-that-the-best/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) > [“One of the things that you learn in a rural area like that is self-reliance,” he said. “People do everything themselves. That kind of…](https://sms4smile.com/quotes/richard-l-brandt/one-of-the-things-that-you-learn-in-a-rural-area-like-that-is-self/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) > [“The site had to be simple, fast, and intuitive.”](https://sms4smile.com/quotes/richard-l-brandt/the-site-had-to-be-simple-fast-and-intuitive/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) > [“The general strategy was to be conservative when estimating when a book would be shipped, so that surprises would be positive—shipped sooner than the…](https://sms4smile.com/quotes/richard-l-brandt/the-general-strategy-was-to-be-conservative-when-estimating-when-a/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) > [“The Amazon.com system helped meet Bezos’s goal of creating a good experience for customers.”](https://sms4smile.com/quotes/richard-l-brandt/the-amazon-com-system-helped-meet-bezos-s-goal-of-creating-a-good/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) > [“His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. “People don’t just buy books because they need books,”…](https://sms4smile.com/quotes/richard-l-brandt/his-goal-bezos-s-was-not-just-to-make-browsing-for-books-easy-but-an/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) > [“That’s actually a very liberating expectation, expecting to fail,” he has said.”](https://sms4smile.com/quotes/richard-l-brandt/that-s-actually-a-very-liberating-expectation-expecting-to-fail-he/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) > [“In 1994, the average person spent $79 on books as compared to $56 on recorded music.”](https://sms4smile.com/quotes/richard-l-brandt/in-1994-the-average-person-spent-79-on-books-as-compared-to-56-on/) [Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/) [Explore all 10 Richard L. Brandt quotes ](https://sms4smile.com/quotes/author/richard-l-brandt/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The focus should be on the customer, not on the Web site. It’s pretty obvious that a simple Web site is easier to use than one with of a bunch of fancy gadgets. He was adamant about that.”", "creator": { "@type": "Person", "name": "Richard L. 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