---
title: "Meaning & Key Takeaway of: When in a cold state, we do not…"
description: "\"“When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are “under the influence”\" — Richard H. Thaler"
image: "https://sms4smile.com/quotes/i/493/richard-h-thaler-8113_cold_when-in-a-cold-state-we-do-not-appreciat_399557.jpg"
---

#  When in a cold state, we do not appreciate how much our…

![“When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are “under the influence” quote by Richard H. Thaler](https://sms4smile.com/quotes/i/493/richard-h-thaler-8113_cold_when-in-a-cold-state-we-do-not-appreciat_399557.jpg)   [Download](https://sms4smile.com/quotes/i/493/richard-h-thaler-8113_cold_when-in-a-cold-state-we-do-not-appreciat_399557.jpg) [Open image](https://sms4smile.com/quotes/i/493/richard-h-thaler-8113_cold_when-in-a-cold-state-we-do-not-appreciat_399557.jpg)

> ““When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are “under the influence””

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Our cravings and actions shift when we’re emotionally cold, making us less aware of influences.

**In simple terms:** Cold emotions change desires and behavior.

Key Takeaway

Recognize emotional states affect choices.

Themes

psychology behavior decision making emotions bias

Mood

analytical introspective

Type

educational psychological

When to use this quote

- marketing
- personal finance
- health decisions
- relationship management

Key Concepts

cognitive bias self-awareness

Questions to Reflect On

- How do you notice changes in your desires?
- What strategies help you stay aware?

A Different Perspective

Cold states may mask true preferences, leading to poor decisions.

★ ★ ★ ★ ★   No ratings yet

[Cold](https://sms4smile.com/quotes/about/cold/) [Desire](https://sms4smile.com/quotes/about/desire/) [Habits](https://sms4smile.com/quotes/about/habits/) [Power](https://sms4smile.com/quotes/about/power/)

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